Marketing for Energy and Natural resources can be a struggle when it comes to defining your target market and making a brand name that sticks out to potential customers. There’s a slew of problems and questions a brand new business owner can face when deciding on which direction to take their brand in the future. Below we’ve created a list of questions to consider for marketing your business and seven solutions that can help you build a marketing machine through your website that will help you stand out and reach more customers.
Five Industry Market Struggles
What’s Your Pain Point and Solution
In marketing, a customer pain point is some problem that the customer has that only you can solve in some unique way. In this case, customers may want to use more natural energy and natural resources, but there are a hundred companies that they can google that can service whatever there need is. Or often they can build it themselves, what makes you stand out against the rest? How can you solve their pain points in ways no other company can? Find a unique answer to that pain point can be a struggle.
Defining Energy and Natural Resources
Often customers hear generic “energy and natural resource solutions” and have no idea what it is or why they need it. The terminology can be confusing, especially for beginners just digging into the field of energy-saving tips. Because of this, customers often turn away from generic and unidentifiable or recognizable terminology. Your services should be clear and defined when explaining what tools you are using and how it benefits your customers. Do you use specific energy and natural resource services? Break this down for your customers and make this clear.
Local and National Laws
Ever-changing politics can be complicated. The red tape provided by new laws can make knowing and keeping up local regulations, especially if you have to keep up with different cities or states. It can be even harder to keep customers apprised of new laws, especially if it applies to something the customer already has installed or is using. Big companies can cover this by having someone who keeps up with it, small businesses may need to think of ways to cover their tracks.
Switching over to natural energy and natural resources can often mean high costs. Sometimes the customer can be confused about just how pricey or not pricey it could be.or even how inexpensive a project could be. There is so much inaccurate information bouncing around that people need a place to go for accurate information in your area. Try to be as open and honest as possible with any information you share. Yes, making lists can be boring, but having a list of your services compared to what they can save against fossil fuels and other energy or natural resources can open your customer’s eyes to the reality of saving energy.
Natural Energy Can Be Boring
If you try to wow customers with numbers and facts their attention will likely drop pretty quickly. You have only a few seconds to grab and keep their attention. So instead of showing them facts that’ll make them bored, you need to find something that’ll stand out from the competition and connect them to your brand name so they’ll know where to come for their energy and natural resource information. Instead of telling people what energy and natural resources can do
Tips For Building A Better Energy and Natural Resource Company Website
Make A List
It’s true that telling customers information can be boring, but you can find ways to show them what you do. Instead of listing services, try providing pictures and videos to go along with a few details bout your service. You can even include pictures and videos of how your work is improving the local area. Perhaps including testimonials on how lower costs have changed things for them.
Change Up The Brand
Try to find new images and colors that don’t look like they ambiguous stock images or logos. Instead, make them relatable to your company. Use your customers, employees and work to make your website unique and more relatable to customers. You can go even further by adding color that customers won’t expect. They already relate energy to natural colors, add something unique and different to catch their attention.
Make News Relatable
Instead of just sharing blog posts on generic information, consider sprucing up your information and make it interactive by adding specific news stories and projects related to your business and then organize them by state and location. This way people can search your website and find news that relates to them.
Provide Extra Resources
Every website will already have blogs and service information. They’ll have a ton of catchy titles and clickbait-style links. Spruce up the website with unique content that invites the customer to take action more than just buying services. Do you sponsor a charity or have ways for customers to see how switching energy resources? Find ways to make that news fun and interactive for people.
Consider Your E-Footprint
Research how much and different ways the internet uses energy. Not only can you inform your customers about these interesting and surprising facts, but you can also use them to improve your e-carbon footprint and let your customers know how much you care about finding the best ways to save energy and make the world a better place.
Design Your Website For An Audience
Today websites look so generic. It’s hard to tell who their target market often is. Consider your target market. Include them in your design. If it’s younger generations, use them in your picture and your information. Make it clear how they are affected by not using your resources, use colors that pop in modern designs. If it’s the older generation, make sure the designs are smooth and elegant.
Grab Their Attention
Everyone knows how energy-saving the world, change things up and show them how not using your services is affecting the environment. Do your services involve cars? Show what not using energy and natural resources can do involving a car battery or what happens when too much water is wasted in showers. Use video and pictures from real stories to drive the points home This will be a great way to make things interactive and let your customers see the impact your business has.
Marketing is a hard skill to learn, especially if own a new business. Marking a topic like energy or natural resources can add even more pressure on top of an already tough situation, but you aren’t alone. There are a ton of free resources and helpful information to help you get through the process and figure out which direction you are heading in. The suggestions mentioned above are a great place to get started and organize your thoughts. Use this list to brainstorm a list of ideas for changes you can make for the website.