- Crawlability & Indexation – XML sitemaps, robots.txt directives, canonicalization, and orphaned pages.
- Site Performance – Core Web Vitals, load sequencing, image optimization, and server response analysis.
- Architecture & Internal Linking – URL structure, depth, breadcrumb logic, and link equity flow.
- Structured Data & Schema – Implementation health, coverage gaps, and rich‑result eligibility.
- Mobile‑First Usability – Responsive design, touch‑target sizing, and viewport configuration.
- Security & Compliance – HTTPS enforcement, mixed‑content checks, and privacy signal validation.
- International & Multilingual Signals – Hreflang accuracy, regional targeting, and duplicate prevention.
- Log‑File & Bot Behavior – Real crawl data to verify priority versus wasted budget.
Your website’s architecture, code, and speed directly influence how search engines—and real people—experience your brand. Our technical SEO audit uncovers the critical issues stifling visibility and revenue, then delivers a clear‑cut action plan to fix them fast.
Technical SEO Audits That Eliminate Hidden Growth Barriers
From Crawl to Conversion, Nothing Escapes Our Lens
Search algorithms evolve daily, and minor technical flaws can erase hard‑won rankings overnight. We scrutinize every layer—crawling, indexing, Core Web Vitals, schema, security, and beyond—so your site meets or exceeds modern best practices. The result: stronger rankings, faster pages, and a friction‑free path to conversion.
Our technical SEO agency engineers crawl-ability optimization, site speed optimization and schema markup services that fortify your ranking foundation. Through granular technical SEO audit processes, we map site architecture SEO flaws, monitor indexation management and orchestrate HTTPS migration without disrupting traffic. Core Web Vitals optimization teams deploy lazy loading, compression and server‑side rendering, while XML sitemap optimization ensures every valuable URL is discoverable. Mobile SEO testing rounds out the program, delivering technical excellence that accelerates crawl budgets, ranking velocity and revenue for enterprise and SMB sites alike.
Technical audit process to uncover foundational issues impacting your rankings
Results & Client Stories
Bill helped our 120+ location franchise, increase our Google Maps listings by 32% and grow our local SEO traffic by 110%.
After completing comprehensive local and national SEO audits, they rolled out a location‑focused growth plan that included regional landing pages, hyper‑local content, and a photo‑acquisition program for each Google Business Profile. The results speak for themselves.
Bill
Marketing Director, HairClub.com
Linchpin SEO sets the gold standard for search‑engine optimization.
Under their guidance, our organic blog reach climbed 124%, total organic sessions jumped 263%, and product‑page traffic soared 157%. Bill’s deep technical expertise—paired with his gift for explaining complex concepts to any audience—has been invaluable. If you want to accelerate organic growth, look no further.
Zara Puckrin
Marketing Manager, Reprocell
Bill is a pleasure to collaborate with and an encyclopedic SEO resource.
Two things distinguish him: first, he can draw on real‑world experience for virtually any SEO scenario; second, he understands how SEO intersects with content strategy, user experience, and broader marketing channels.
David Buesing
Director of SEO, Mindshare
We are deeply grateful for Bill and the Linchpin SEO team.
From logo and website design to SEO optimization and engaging blog content, their expertise has fueled our growth through three major site iterations. Bill’s responsiveness and commitment to understanding our brand make him an indispensable partner.
Ingrid
Marketing Manger, Agno Pharma
Linchpin SEO re‑engineered our SEO strategy to reflect our new brand and guided us through multiple M&A migrations.
Their content and keyword roadmap preserved traffic and leads while consolidating acquired sites into the primary 1WorldSync.com domain—an outcome we could not have achieved alone.
I recommend Bill to anyone tackling complex SEO challenges.
His customized, goals‑driven strategies stand in stark contrast to the one‑size‑fits‑all approach common in the industry.
Jason Dole
VP of Technology, World Book
FAQs about our Technical SEO Services
How is a technical SEO audit different from a content or backlink audit?
Technical audits focus on the underlying infrastructure—code, performance, crawl logic—whereas content and backlink audits evaluate topical relevance and authority. All three matter, but technical health is the foundation.
What tools do you use?
We combine commercial crawlers like Screaming Frog and Sitebulb with custom scripts, Google Search Console data, Core Web Vitals APIs, and log‑file analysis to triangulate issues.
Will our developers understand your recommendations?
Yes. We supply plain‑language explanations alongside code‑level details, Git‑ready snippets, and acceptance‑criteria checklists so engineering teams can execute with minimal back‑and‑forth.
Can you implement the fixes?
We can. Whether you need code commits, platform‑specific configuration, or QA validation, our technical SEOs collaborate with your developers or handle implementation end‑to‑end.
How long does the audit take?
Most sites (up to 10k URLs) are audited in two to three weeks. Enterprise properties or multi‑domain ecosystems may require four to six weeks.
How will we measure improvement?
Post‑implementation, we track crawl stats, index coverage, Core Web Vitals scores, and organic traffic lifts. Dashboards surface early‑warning signals and long‑term gains.