After interviewing local and large national site redesign firms, we couldn’t find a provider who could address all the challenges. Then we found Bill and his team. Bill quickly learned the nuances of our technical jargon and seamlessly generated web content. They met every need we had with our website redesign, site, blog integration, brand and look update, and forms-CRM assimilation. Bill and his team exceeded our expectations. I’ve worked with him at two different companies, and he’s been so flexible to help us with exactly what we needed and keep the cost within our budget. When we relaunched our website, Bill walked us through the steps necessary to grow our site visits. In the time I’ve worked with Bill, we’ve tripled the organic traffic to our site. The only way to describe our experience with Linchpin is incredible. They’ve been so patient with all of our needs and have fully executed all of them. The SEO work, complete website redesign and upkeep, and customer service have all been phenomenal. We wouldn’t want to work with anyone else! Bill was invaluable when it came time to migrate a diverse product store to a new platform; we couldn’t have asked for better planning through to execution. Bill’s expertise on SEO instantly saw our site traffic and search result rankings increase significantly and have been maintained at a very high level. As we worked through new content, the long-term support ensured that none of our efforts were wasted, a huge benefit to our efficiency as a company. We realized we needed to start searching for a true SEO partner who could help us through the entire redesign process and give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as their team. My coworkers and I worked with Bill from the beginning of our website redesign and relaunch to develop a customized plan. None of us were SEO experts, and without Bill’s detailed help and suggestions, we would never have been able to achieve the success we are having with our new site. They made the process of the website redesign easy and have measurably improved our company’s online presence. Bill is very responsive and super helpful. Anytime I need a change or update, I’m so impressed by how quickly he can assist and complete the job perfectly. Our company has been working with him for several years, and we are all very happy. Thank you, Linchpin, for all you do for us! Linchpin has been an instrumental partner in the launch and continuous improvement of many of our clients’ websites and web presences. They’ve helped us create cornerstone content that has translated to big gains in organic traffic and helped identify huge technical, design, and content opportunities. Bill, in particular, is extremely responsive and knowledgeable. We’ve worked with several different firms for SEO and content services, but none cared about our client’s success as much as Linchpin. He is responsive, explains things well, and is a great problem solver. He created a beautiful and functional website for me. I would highly recommend him and his work. His custom and personalized approach to SEO is why I keep working with him. He understands each project is different and provides custom solutions based on the customer’s objectives. Most agencies treat the situation as a one-size-fits-all, so his approach is unique. I learned a lot about strategy from Bill, but two things set him apart: 1) Bill can speak from experience on nearly any SEO project. 2) Bill truly understands the big picture role of SEO alongside content strategy, UX, and other marketing channels. He went above and beyond to ensure that he delivered on what was agreed on. I’m thankful to have found Linchpin SEO as our company’s partner to support our website and SEO initiative. Excellent guidance and work product! I was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin was my savior! He listened to what I wanted, knew exactly what I needed, and helped to launch the blog to the next level. In helping us launch our blog, Bill was strategic about the overall vision and tactical enough to suggest small enhancements, spending extra time to find solutions that fit our needs, and worked within specific guidelines. He was extremely responsive and proactive every step of the way. I worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is smart and very, very hard working. Bill is driven and knows what he wants to do. I saw Bill hold his own many times, and he always approached clients and projects with a can-do attitude. Bill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients and internal case studies to promote both practices within the company. Bill was always available to discuss new trends, educate others, and lead his own team with clear direction and a willingness to let them own their work. I relied heavily on Bill to ensure our remote teams stayed in sync and had open communication. Bill came highly recommended as someone who really knows his craft and is trustworthy, two characteristics that can be elusive in his field. Bill was instrumental in helping me refashion my website by using a three-part approach: audit of my existing website and key competitors, re-platform my site to increase its functionality and visibility, and worked with me to develop an enhanced blog strategy. Bill has a great eye for detail, and he always thinks through how his strategy will impact his practice area and the other aspects of the business. He brings a wealth of experience and expertise in organic search and social media, and other areas of digital marketing. Other industry professionals often seek out his opinion on more advanced SEO topics or concerns. Bill is an excellent SEO. I am constantly impressed with the depth of his knowledge. His commitment to his own education makes him a great asset to his clients. They completely redesigned our website to portray our spa brand exactly how we envisioned it. Bill worked with us every step of the way. The transition from one website to the other was seamless. I look forward to our continued business. I’ve worked with Bill for many years and have always had an excellent experience! There are a lot of snake oil salespeople in SEO. Bill doesn’t sell snake oil; he has the best SEO sense I’ve ever met (and I’ve met and worked with some of the best SEO talents around, including Bruce Clay). If you want your website to rank highly in Google, hire Bill Ross as your SEO expert.
Results and Testimonials
Website Design / Search Engine Optimization / Content Strategy
37% increase
in qualified leads
110% increase
in blog traffic
152% increase
in leads
29% increase
in SEO traffic
30% increase
in blog traffic
We can’t recommend them highly enough.
Marketing Director
Camargo Pharmaceuticals
120% increase
in traffic to products
72% increase
in organic reach
4188% increase
in blog traffic
Bill has been great.
Sarah Leitz
Director of Product Marketing
42% increase
in leads from search
62% increase
in overall leads
22% increase
in organic reach
The only way to describe our experience with Linchpin is incredible.
Claire McCracken
Marketing, Snap36
155% increase
in organic traffic YOY
113% increase
in top 10 rankings
470% increase
in organic reach
673% increase
in sales
Outstanding experience with site migration and long-term support.
Chris
GM, IND Distribution
7% increase
in organic traffic
50% increase
in demo requests
A month post-launch, we already increased traffic by 7% and demo requests by 50%.
Senior Product Manager
LLamasoft, Inc.
120% increase
in quality leads
163% increase
in organic reach
200% increase
in SEO traffic
Bill and the team are extremely responsive and easy to work with.
Deanna DeVooght
Owner, DeVooght House Lifters
I highly recommend Linchpin!
Tia Angelos
Program Director, Greektown Chicago
Linchpin has been an instrumental partner.
Benjamin
Founder, Merithot Creative
Bill is really easy to work with!
Brooke
Owner, Tumbleweed Travel Co.
I’d recommend Bill to anybody trying to solve the complexities of SEO.
Jason Dole
VP of Technology, World Book
Bill is great to work with, and a very knowledgeable SEO expert
David Buesing
Director of SEO, Mindshare
Bill was very communicative and responsive to questions/comments about the process.
Melissa
Co-founder, Joshin.com
I’m thankful to have found LinchpinSEO.
Janice
Marketing Manager, United Consumer Financial Services
In a world where customer service is dead, Bill’s team restored my faith in what it means to understand your customer.
Alison Victoria
HGTV
You can tell Bill really cares about his clients and about producing a good product.
Lindsay Knight
Chicago Ventures
Bill cares about his work and holds himself to a very high standard.
DJ Fancis
Owner, Hub and Spoke Marketing
Bill’s input was invaluable to our project’s success
Derek Phillips
Content Strategy Director, PK
Bill is smart, helpful, easy to work with, and very knowledgeable about SEO.
Peter Diamond
Owner, Diamond Consulting
Bill is viewed as a leader amongst his peers.
Annalise Kaylor
Former Head of Marketing, Lullabot
I am constantly impressed with the depth of Bill’s knowledge.
Phil Ayers
VP of Marketing, Nobilis Health Corp.
Our experience with Linchpin has been amazing.
Kelly Scott
Owner, Poppy Hill Spa
Excellent Experience
Stacey
Motherway and Napleton Law Firm
Bill doesn’t sell snake oil; he has the best SEO sense I’ve ever met.
Martin Smith
Former Marketing Director, Atlantic BT
Additional Brands We’ve Helped
More brands we’ve helped, either directly, or through partnerships with other digital agencies.
