Our portfolio of some websites we’ve designed and built, our SEO case studies, and testimonials from clients.
Design Gallery
Case Studies
Results and Client Stories
350% increase
in first page rankings
138% increase
in organic traffic
Within just a few short months of working with Bill, he was able to transform our online presence.
After many failed website / SEO projects over the years, I was determined to find someone who could actually deliver and bring us the traffic we needed. Bill is that person, and within just a few short months of working with him, he was able to transform our online presence. We started seeing high-quality leads a few weeks after our new site launched, which translated into more meetings and new clients.
Bill provided us with a wonderful copywriter, Evan, who meets with one of our leadership team for a 30-minute interview that results in a powerful article being added to our blog each week. Bill is attentive to our needs, we communicate every week. I feel like he is a trusted member of our team and very invested in our success. Now we are scrambling to keep up with the growth, which is exactly the kind of problem I was hoping for!
Christine Romney
CEO, Larsen Medical Billing and Compliance
124% increase
in blog reach
263% increase
in organic traffic
331% increase
in organic blog traffic
157% increase
in key product pages organic traffic
Linchpin SEO is the gold standard in search engine optimization.
Thanks to their guidance, we have seen a dramatic increase in organic website traffic and inquiries. Bill has been a delight to work with and was available to answer any questions about SEO and related topics. He has a comprehensive technical understanding of SEO and was able to explain these complicated topics to our team no matter their level of experience. I highly recommend Linchpin SEO to anyone looking to improve their organic reach and traffic.
Zara Puckrin
Marketing Manager, Reprocell
37% increase
in qualified leads
110% increase
in blog traffic
We get great and consistent SEO results from using Linchpin SEO.
Bill and his team are intellectually generous and explain the steps we take together in a way that makes sense. We get great and consistent SEO results from using Linchpin SEO. Their website services make it as painless as possible to make a new site and keep it up to date. Thanks, Bill!
Joey Glassco
Director of Marketing, Lubrizol CDMO
152% increase
in leads
29% increase
in SEO traffic
30% increase
in blog traffic
We can’t recommend them highly enough.
After interviewing local and sizeable national site redesign firms, we couldn’t find a provider who could address all the challenges. Then we found Bill and his team.
Bill quickly learned the nuances of our technical jargon and seamlessly generated web content.
They met every need we had with our website redesign, site, blog integration, brand and look update, and forms-CRM assimilation. Bill and his team exceeded our expectations.
Marketing Director
Camargo Pharmaceuticals
100% of centers
have local SEO content
98% of centers
have photo sets for GMB listings
32% increase
in location listings YOY
110% increase
in traffic to location pages YOY
HairClub has over 120 locations nationwide and is one of the largest hair regrowth and restoration businesses.
What we did:
- Comprehensive national and local SEO audit.
- Worked with the centers to create and manage local content.
- Developed a strategy to acquire and manage location photos.
- Created landing pages for local promotions and campaigns.
120% increase
in traffic to products
72% increase
in organic reach
4188% increase
in blog traffic
Bill has been great.
I’ve worked with him at two companies, and he’s been so flexible in helping us with exactly what we needed and keeping the cost within our budget. When we relaunched our website, Bill walked us through the steps necessary to grow our site visits. In the time I’ve worked with Bill, we’ve tripled the organic traffic to our site.
Sarah Leitz
Director of Product Marketing
42% increase
in leads from search
62% increase
in overall leads
22% increase
in organic reach
The only way to describe our experience with Linchpin SEO is incredible.
The only way to describe our experience with Linchpin SEO is incredible. They’ve been so patient with all of our needs and have fully executed all of them. The SEO work, complete website redesign and upkeep, and customer service have all been phenomenal. We wouldn’t want to work with anyone else!
Claire McCracken
Marketing, Snap36
155% increase
in organic traffic YOY
113% increase
in top 10 rankings
470% increase
in organic reach
673% increase
in sales
Outstanding experience with site migration and long-term support.
Bill was invaluable when it came time to migrate a diverse product store to a new platform; we couldn’t have asked for better planning through execution. Bill’s expertise in SEO instantly saw our site traffic and search result rankings increase significantly and maintain a very high level. As we worked through new content, the long-term support ensured that none of our efforts were wasted, a huge benefit to our efficiency as a company.
Chris
GM, IND Distribution
7% increase
in organic traffic
50% increase
in demo requests
A month post-launch, we increased traffic by 7% and demo requests by 50%.
We realized we needed to search for a true SEO partner who could help us through the entire redesign process and give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as their team.
My coworkers and I worked with Bill from the beginning of our website redesign and relaunched to develop a customized plan. None of us were SEO experts, and without Bill’s detailed help and suggestions, we would never have been able to achieve the success we are having with our new site.
Senior Product Manager
LLamasoft, Inc.
120% increase
in quality leads
163% increase
in organic reach
200% increase
in SEO traffic
Bill and the team are extremely responsive and easy to work with.
They made the process of the website redesign easy and have measurably improved our company’s online presence.
Deanna DeVooght
Owner, DeVooght House Lifters
40% increase
in qualified leads with the new website design.
I’m thankful to have found Linchpin SEO.
I’m thankful to have found Linchpin SEO as our company’s partner to support our website and SEO initiative. Excellent guidance and work product!
Janice
Marketing Manager, United Consumer Financial Services
Thanks for everything, y’all!
Thanks for everything, y’all! Appreciate your patience & our phenomenal outcome.
Katy DeLeon
CMO, Content Status
I highly recommend Linchpin SEO!
Bill is very responsive and super helpful. Anytime I need a change or update, I’m impressed by how quickly he can assist and complete the job perfectly. Our company has been working with him for several years, and we are all very happy. Thank you, Linchpin SEO, for all you do for us!
Tia Angelos
Program Director, Greektown Chicago
Linchpin SEO has been an instrumental partner.
Linchpin SEO has been an instrumental partner in launching and continuously improving many of our client’s websites and web presences. They’ve helped us create cornerstone content that has translated to big gains in organic traffic and helped identify huge technical, design, and content opportunities. Bill, in particular, is extremely responsive and knowledgeable. We’ve worked with several firms for SEO and content services, but none cared about our client’s success as much as Linchpin SEO.
Benjamin
Founder, Merithot Creative
Bill is really easy to work with!
He is responsive, explains things well, and is a great problem solver. He created a beautiful and functional website for me. I would highly recommend him and his work.
Brooke
Owner, Tumbleweed Travel Co.
I’d recommend Bill to anybody trying to solve the complexities of SEO.
His custom and personalized approach to SEO is why I keep working with him. He understands each project is different and provides custom solutions based on the customer’s objectives.
Most agencies treat the situation as a one-size-fits-all, so his approach is unique.
Jason Dole
VP of Technology, World Book
Bill is great to work with, and a very knowledgeable SEO expert
I learned a lot about strategy from Bill, but two things set him apart:
1) Bill can speak from experience on nearly any SEO project.
2) Bill truly understands the big-picture role of SEO alongside content strategy, UX, and other marketing channels.
David Buesing
Director of SEO, Mindshare
Bill was very communicative and responsive to questions/comments about the process.
He went above and beyond to ensure that he delivered on what was agreed upon.
Melissa
Co-founder, Joshin.com
In a world where customer service is dead, Bill’s team restored my faith in what it means to understand your customer.
I was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin SEO was my savior! He listened to what I wanted, knew exactly what I needed, and helped to launch the blog to the next level.
Alison Victoria
HGTV
You can tell Bill really cares about his clients and producing a good product.
In helping us launch our blog, Bill was strategic about the overall vision and tactical enough to suggest minor enhancements, spend extra time to find solutions that fit our needs, and work within specific guidelines.
He was extremely responsive and proactive every step of the way.
Lindsay Knight
Chicago Ventures
Bill cares about his work and holds himself to a very high standard.
I worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is intelligent and very, very hard-working. Bill is driven and knows what he wants to do.
I saw Bill hold his own many times and always approach clients and projects with a can-do attitude.
DJ Francis
Growth Marketing Director
Bill’s input was invaluable to our project’s success
Bill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients and internal case studies to promote both practices within the company.
Bill was always available to discuss new trends, educate others, and lead his team with clear direction and a willingness to let them own their work.
I relied heavily on Bill to ensure our remote teams stayed in sync and had open lines of communication.
Derek Phillips
Content Strategy Director, PK
Bill is smart, helpful, easy to work with, and very knowledgeable about SEO.
Bill came highly recommended as someone who knows his craft and is trustworthy, two characteristics that can be elusive in his field.
Bill was instrumental in helping me refashion my website by using a three-part approach: audit my existing website and key competitors, re-platform my site to increase its functionality and visibility, and work with me to develop an enhanced blog strategy.
Peter Diamond
Owner, Diamond Consulting
Bill is viewed as a leader amongst his peers.
Bill has an excellent eye for detail and always thinks through how his strategy will impact his practice area and the other aspects of the business. In addition, he brings a wealth of experience and expertise in organic search, social media, and other areas of digital marketing.
Other industry professionals often seek his opinion on more advanced SEO topics or concerns.
Annalise Kaylor
Former Head of Marketing, Lullabot
I am constantly impressed with the depth of Bill’s knowledge.
Bill is an excellent SEO. I am constantly impressed with the depth of his knowledge. In addition, his commitment to his own education makes him a great asset to his clients.
Phil Ayres
Vice President Marketing, Horizon Medical Center
Our experience with Linchpin SEO has been amazing.
They completely redesigned our website to portray our spa brand exactly how we envisioned it. Bill worked with us every step of the way. The transition from one website to the other was seamless.
I look forward to our continued business.
Kelly Scott
Owner, Poppy Hill Spa
Excellent Experience
I’ve worked with Bill for many years and have always had an excellent experience!
Stacey
Motherway and Napleton Law Firm
Bill doesn’t sell snake oil; he has the best SEO sense I’ve ever met.
There are a lot of snake oil salespeople in SEO. Bill doesn’t sell snake oil; he has the best SEO sense I’ve ever met (and I’ve met and worked with some of the best SEO talents, including Bruce Clay).
If you want your website to rank highly in Google, hire Bill Ross as your SEO expert.