A Few Brands That Have Trusted Our Team

Our portfolio of some websites our team has designed, our SEO case studies, and client testimonials.

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TradeSage

How the Linchpin SEO team helped an online trading platform create a great website experience and content.

TradeSage enables savvy traders to unlock their strengths and become successful traders through a trading journal.

They needed help ensuring their website was optimized for Google and provided an experience aligned with their users’ expectations and content needs.

Strategies Included:

  • Website Design
  • Content Strategy
  • Enterprise SEO

Orsini Specialty Pharmacy

How the Linchpin SEO team helped a specialty pharmacy in Illinois rebuild and redesign its online presence.

Orsini is a leader in pharmacy solutions for rare diseases and complex therapy programs. Rooted in specialty pharmacy, our solutions simplify how patients connect to needed therapies.

They needed help transforming their online brand to reach a new type of patient.

Strategies Included:

  • Website Design
  • Content Strategy
  • Enterprise SEO

1WorldSync

How the Linchpin SEO team helped a SaaS Platform, increase its SEO rankings and brand value.

1WorldSync is a leader in Product Content Orchestration. They simplify creating and distributing impactful content that’s accurate, consistent, and relevant everywhere commerce happens.

They needed help transforming their SEO strategy and digital marketing to represent their new brand.

We also worked with them during the M&A activities to help them migrate their acquisitions into their primary website.

Strategies Included:

  • Enterprise SEO
  • Content Creation
  • International SEO Strategy
  • B2B SEO

Content Creation

We helped them shape their content strategy by creating new resources and long-form blog content and utilizing current assets to drive additional traffic and leads.

We aligned their keyword strategy and assets with the intent of their target users and account types.

+34%
+34%
Organic Traffic
+14%
+14%
Blog Traffic

Altus

How the Linchpin SEO team helped a medical device manufacturer increase website traffic and leads.

Their story began back in 2001 in Western Michigan with a small team dedicated to engineering and producing superior-quality workstations designed to promote health, productivity, and ease of use.

Strategies Included:

  • B2B SEO
  • Content Strategy
  • Content Creation
+120%
+120%
Traffic to Product Pages
+72%
+72%
Organic Reach
+611%
+611%
Organic Blog Traffic

Bill has been great.

I’ve worked with him at two companies, and he’s been so flexible in helping us with exactly what we needed and keeping the cost within our budget. When we relaunched our website, Bill walked us through the steps necessary to grow our site visits. In the time I’ve worked with Bill, we’ve tripled the organic traffic to our site.

Sarah
Sarah
Marketing Director

Content Status

How the Linchpin SEO team helped an e-commerce marketing startup build a new brand in a competitive industry.

Content Status is a digital marketing startup within the e-commerce and digital shelf audit industry.

They needed help transforming their website, SEO strategy, and digital marketing to represent their new brand.

Strategies Included:

  • Website Design
  • Enterprise SEO
  • B2B SEO
  • Logo & Booth Design
  • Content Creation

Thanks for everything, y’all!

Thanks for everything, y’all! Appreciate your patience & our phenomenal outcome.

Katy DeLeon
Katy DeLeon
CMO, Content Status

Content Creation

We helped them shape their communication strategy by creating new resources and long-form blog content and utilizing current assets to drive additional traffic and leads.

We aligned their keyword strategy and assets with the intent of their target users and target account types.

HairClub

How the Linchpin SEO team helped a franchise optimize 120+ locations and drive local traffic and sales.

They originally contacted us to help them audit their website and online presence for local SEO concerns and provide recommendations.

From this audit, we noticed that their Google Profile for each location lacked consistent landing pages for each location, local images, and NAP consistency. This was causing issues with local rankings.

Strategies Included:

  • National and Local SEO Audit
  • Local SEO Strategy
  • Regional Landing Page Strategy and Creation
  • Created and managed local content
  • Strategy to Acquire and Manage Location Photos
100%
100%
Locations With Local Content
98%
98%
Locations Have Local Photos
+32%
+32%
Google Map Listings
+110%
+110%
Traffic To Location Pages

Krea Medica

How the Linchpin SEO team helped a biotech consulting company rebrand.

Krea Medica is a biotech consulting firm that helps match biotech companies with top talent.

They needed help transforming their website, communication strategy, and digital marketing to represent their new brand direction and build trust with businesses searching for top talent.

Strategies Included:

  • Website Design
  • Logo Refresh
  • SEO Consulting
  • Content Strategy
  • Content Creation

Reprocell

How the Linchpin SEO team helped a Tissue Engineering CRO increase traffic and leads.

REPROCELL Biopta’s human tissue technology predicts clinical success by using the closest possible model of drug behavior in humans, lab-grown tissue.

Their website was built completely within the HubSpot CMS. They needed help transforming their SEO strategy, identifying high-value keyword targets, and building a blog strategy.

Strategies Included:

  • SEO Consulting
  • International SEO Strategy
  • Content Strategy
  • Keyword Research
+124%
+124%
Organic Blog Reach
+263%
+263%
Organic Traffic
+331%
+331%
Organic Blog Traffic
+157%
+157%
Product Page Traffic

Linchpin SEO is the gold standard in search engine optimization.

Thanks to their guidance, we have seen a dramatic increase in organic website traffic and inquiries. Bill has been a delight to work with and was available to answer any questions about SEO and related topics. He has a comprehensive technical understanding of SEO and was able to explain these complicated topics to our team no matter their level of experience. I highly recommend Linchpin SEO to anyone looking to improve their organic reach and traffic.

Zara Puckrin
Zara Puckrin
Marketing Manager, Reprocell

DeVooght

How the Linchpin SEO team helped a house-lifting contractor create a great website experience that exploded their traffic and leads.

Devooght is a house lifting and building relocation contractor in NC and WI.

They came to us after their current out-of-the-box CMS provider was not helping them grow.

We redesigned their website and transitioned them off their CMS and onto WordPress.

We also create monthly blog content and resources for them and manage their local SEO for the two locations.

Strategies Included:

  • Local SEO
  • Google Profile Optimization and Management
  • Web Design
  • Content Creation
+120%
+120%
Qualified Leads
+163%
+163%
Organic Reach
+200%
+200%
Organic Traffic

Bill and the team are extremely responsive and easy to work with.

They made the website redesign process easy and have measurably improved our company’s online presence.

Deanna DeVooght
Deanna DeVooght
Owner, DeVooght House Lifters

IND Distribution

How the Linchpin SEO team helped an aftermarket auto parts e-commerce website optimize its website and drive a ton of Google traffic.

iND Distribution is an aftermarket luxury vehicle parts, accessories, and customization e-commerce brand.

They were transitioning their website to a new Shopify store and needed our guidance to ensure minimal traffic and rankings impact.

Once transitioned, we helped them further optimize their online e-commerce experience for SEO and sales.

  • Website Audit
  • Shopify Migration
  • Competitive Analysis
  • Content Strategy
  • Enterprise E-commerce SEO
+155%
+155%
Organic Traffic
+113%
+113%
First Page Rankings
+470%
+470%
Organic Reach
+673%
+673%
Online Sales

Outstanding experience with site migration and long-term support.

Bill was invaluable when it came time to migrate a diverse product store to a new platform; we couldn’t have asked for better planning through execution. Bill’s expertise in SEO instantly saw our site traffic and search result rankings increase significantly and maintain a very high level. As we worked through new content, the long-term support ensured that none of our efforts were wasted, a huge benefit to our efficiency as a company.

Chris
Chris
GM, IND Distribution

Malomo

How the Linchpin SEO team helped our partner agency give Malomo an unforgettable website experience.

Malomo creates a premium post-purchase experience for Shopify merchants through their innovative order tracking platform.

Strategies Included:

  • Illustration
  • Web Design
  • Graphic Design
  • Content Marketing
+175%
+175%
Linkedin Followers
+32%
+32%
Website Visitors
+57%
+57%
Traffic From Social
+5%
+5%
Organic Traffic

Reveel

The Linchpin SEO team is helping a parcel management software company identify high-value keywords and increase traffic and leads.

Reveel is a professional logistics and shipping management platform that leverages machine learning to transform complex shipping data into simple ways to save money.

They needed help transforming their SEO strategy, identifying high-value keyword targets, and building a blog strategy.

Strategies Included:

  • SEO Consulting
  • Content Strategy
  • Keyword Research

Camargo

How the Linchpin SEO team helped a Pharma Consulting firm increase their traffic and leads and ultimately get purchased.

Camargo Pharma set the standard for optimized development and commercialization processes in the pharmaceutical industry.

They utilized a different creative agency to design their website, which recommended using a CMS unsuitable for Camargo’s needs. This caused not only traffic drops but also a poor user experience.

We helped them transition their website to WordPress, create a content strategy to recapture the lost traffic, and an optimization strategy that exponentially grew their traffic and leads.

Strategies Included:

  • SEO Strategy
  • Content Strategy
  • Website Transition
  • B2B SEO
+152%
+152%
Qualified Leads
+30%
+30%
Blog Traffic
+29%
+29%
Organic Traffic
+90%
+90%
Organic Reach

We can’t recommend them highly enough.

After interviewing local and sizeable national site redesign firms, we couldn’t find a provider to address all the challenges. Then we found Bill and his team.

Bill quickly learned the nuances of our technical jargon and seamlessly generated web content.

They met every need we had with our website redesign, site, blog integration, brand and look update, and forms-CRM assimilation. Bill and his team exceeded our expectations.

Marketing Director
Marketing Director
Camargo Pharmaceuticals

Lubrizol CDMO

How the Linchpin SEO team helped a CDMO rebuild its brand identity, transition to a new name, and ultimately get purchased.

Lubrizol CDMO is a leading pharmaceutical contract development and drug product manufacturing organization.

Initially branded as Particle Sciences, they needed to rebuild their brand identity across all digital channels.

They needed help transforming their website, SEO strategy, and content to increase leads.

Strategies Included:

  • Website Design
  • B2B SEO
  • Content Strategy
+37%
+37%
Qualified Leads
+110%
+110%
Organic Blog Traffic

We get great and consistent SEO results from using Linchpin SEO.

Bill and his team are intellectually generous and explain the steps we take together in a way that makes sense. We get great and consistent SEO results from using Linchpin SEO. Their website services make it as painless as possible to make a new site and keep it up to date. Thanks, Bill!

Joey Glassco
Joey Glassco
CMO, Lubrizol CDMO

UCFS

How the Linchpin SEO team helped a consumer financing company redesign its online experience, create meaningful content, and increase leads and organic traffic.

United Consumer Financial Services helps businesses increase sales, improve company cash flow, and help customers by offering financing options for businesses within various industries.

Strategies Included:

  • Website Design
  • Content Creation
  • SEO Strategy
  • Website Migration
+40%
+40%
Leads From Organic Search

I’m thankful to have found Linchpin SEO.

I’m thankful to have found Linchpin SEO as our company’s partner to support our website and SEO initiative. Excellent guidance and work product!

Janice
Janice
Marketing Manager, UCFS

Larsen Billing

How the Linchpin SEO team helped a medical billing company rebuild its brand identity.

Larsen Billing is a medical billing company located just outside Salt Lake City, Utah.

They needed help transforming their website, SEO strategy, and digital identity to increase leads from key medical practices.

Strategies Included:

  • Website Design
  • SEO Consulting
  • Content Strategy
  • Content Creation
+350%
+350%
First Page Rankings
+138%
+138%
Organic Traffic

Within just a few short months of working with Bill, he was able to transform our online presence.

After many failed website / SEO projects over the years, I was determined to find someone who could actually deliver and bring us the traffic we needed. Bill is that person, and within just a few short months of working with him, he was able to transform our online presence. We started seeing high-quality leads a few weeks after our new site launched, translating into more meetings and new clients.

Bill provided us with a wonderful copywriter, Evan, who meets with one of our leadership team for a 30-minute interview, resulting in a powerful article being added to our blog each week. Bill is attentive to our needs; we communicate every week. He is a trusted member of our team and very invested in our success. Now we are scrambling to keep up with the growth, which is exactly the problem I was hoping for!

Christine Romney
Christine Romney
CEO, Larsen Billing

Snap36

How the Linchpin SEO team helped a 360 photography startup rebrand and ultimately get purchased.

Snap 36 was a 360 photography company and local studio in Chicago, IL.

They needed help transforming their website, SEO strategy, and digital marketing to represent their new brand and increase leads.

Strategies Included:

  • Website Design
  • Logo Refresh
  • SEO Consulting
  • Content Strategy

purchased by 1WorldSync

+42%
+42%
Leads From Google
+62%
+62%
Overall Leads
+22%
+22%
Organic Reach

The only way to describe our experience with Linchpin SEO is incredible.

The only way to describe our experience with Linchpin SEO is incredible. They’ve been so patient with all of our needs and have fully executed all of them. The SEO work, complete website redesign and upkeep, and customer service have all been phenomenal. We wouldn’t want to work with anyone else!

Claire McCracken
Claire McCracken
Marketing, Snap36

Return Rabbit

How the Linchpin SEO team helped our partner agency give RR a hare-raising website experience.

Return Rabbit’s revenue-focused Shopify solution makes returns & exchanges hare-raisingly easy.

  • Custom Illustrations
  • Logo Design
  • Web Design
  • Videography
  • Content Marketing
+1000
+1000
Linkedin Followers
+732%
+732%
Website Users
+404%
+404%
Organic Search Traffic
+86%
+86%
Website Engagement

We Worked With Partner Agencies On These Brands

A month post-launch, we increased traffic by 7% and demo requests by 50%.

We realized we needed to search for a true SEO partner who could help us through the entire redesign process and give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as their team.

My coworkers and I worked with Bill from the beginning of our website redesign and relaunched to develop a customized plan. None of us were SEO experts, and without Bill’s detailed help and suggestions, we would never have been able to achieve the success we are having with our new site.

Senior Product Manager
LLamasoft, Inc.

I highly recommend Linchpin SEO !

Bill is very responsive and super helpful. Anytime I need a change or update, I’m impressed by how quickly he can assist and complete the job perfectly. Our company has been working with him for several years, and we are all very happy. Thank you, Linchpin SEO , for all you do for us!

Tia Angelos
Program Director, Greektown Chicago

Linchpin SEO has been an instrumental partner.

Linchpin SEO has been an instrumental partner in launching and continuously improving many of our client’s websites and web presences. They’ve helped us create cornerstone content that has translated to big gains in organic traffic and helped identify huge technical, design, and content opportunities. Bill, in particular, is extremely responsive and knowledgeable. We’ve worked with several firms for SEO and content services, but none cared about our client’s success as much as Linchpin SEO .

Benjamin
Founder, Merithot Creative

Bill is really easy to work with!

He is responsive, explains things well, and is a great problem solver. He created a beautiful and functional website for me. I would highly recommend him and his work.

Brooke
Owner, Tumbleweed Travel Co.

I’d recommend Bill to anybody trying to solve the complexities of SEO.

His custom and personalized approach to SEO is why I keep working with him. He understands each project is different and provides custom solutions based on the customer’s objectives.

Most agencies treat the situation as a one-size-fits-all, so his approach is unique.

Jason Dole
VP of Technology, World Book

Bill is great to work with, and a very knowledgeable SEO expert

I learned a lot about strategy from Bill, but two things set him apart:

1) Bill can speak from experience on nearly any SEO project.

2) Bill truly understands the big-picture role of SEO alongside content strategy, UX, and other marketing channels.

David Buesing
Director of SEO, Mindshare

Bill was very communicative and responsive to questions/comments about the process.

He went above and beyond to ensure that he delivered on what was agreed upon.

Melissa
Co-founder, Joshin.com

In a world where customer service is dead, Bill’s team restored my faith in what it means to understand your customer.

I was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin SEO was my savior! He listened to what I wanted, knew exactly what I needed, and helped to launch the blog to the next level.

Alison Victoria
HGTV

You can tell Bill really cares about his clients and producing a good product.

In helping us launch our blog, Bill was strategic about the overall vision and tactical enough to suggest minor enhancements, spend extra time to find solutions that fit our needs, and work within specific guidelines.

He was extremely responsive and proactive every step of the way.

Lindsay Knight
Chicago Ventures