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Portfolio & Case Studies

A Few We’ve Helped

Check out our portfolio of some of the websites we’ve designed and built, our SEO case studies, and Linchpin reviews and testimonials from clients.

content status Linchpin
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cr Linchpin
View Circadian Risk
furngully furniture website Linchpin
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optilogic b2b website scaled Linchpin
View Optilogic
hedgehog investment Linchpin
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blue conduit Linchpin
View Blue Conduit
chladek Linchpin
View Chladek Wealth Management
nlma Linchpin
View National LGBT Media
lubrizol Linchpin
View LubrizolCDMO
devooght 1 Linchpin
View Devooght House Lifters
return rabbit b2b web design Linchpin
View Return Rabbit
snap36 b2b website Linchpin
Bought by 1WorldSync

Results and Testimonials

reprocell Linchpin

124% increase

in blog reach

263% increase

in organic traffic

331% increase

in organic blog traffic

157% increase

in key product pages organic traffic

Linchpin is the gold standard in search engine optimization.

Thanks to their guidance we have seen a dramatic increase in organic website traffic and inquiries. Bill has been a delight to work with and was available to answer any questions we had about SEO and related topics. He has a comprehensive technical understanding of SEO and was able to explain these complicated topics to our team no matter their level of experience. I highly recommend Linchpin to anyone looking to improve their organic reach and traffic.

Zara Puckrin
Marketing Manager, Reprocell
Lubrizol CDMO - web design

37% increase

in qualified leads

110% increase

in blog traffic

We get great and consistent SEO results from using Linchpin.

Bill and his team are intellectually generous, explaining the steps we take together is a way that makes sense. We get great and consistent SEO results from using Linchpin. Their website services make it as painless as it can be to make a new site but also keep it up to date. Thanks Bill!

Joey Glassco
Director of Marketing, Lubrizol CDMO
camargo project Linchpin

152% increase

in leads

29% increase

in SEO traffic

30% increase

in blog traffic

We can’t recommend them highly enough.

After interviewing local and large national site redesign firms, we couldn’t find a provider who could address all the challenges. Then we found Bill and his team.

Bill quickly learned the nuances of our technical jargon and seamlessly generated web content.

They met every need we had with our website redesign, site, blog integration, brand and look update, and forms-CRM assimilation. Bill and his team exceeded our expectations.

Marketing Director
Camargo Pharmaceuticals

120% increase

in traffic to products

72% increase

in organic reach

4188% increase

in blog traffic

Bill has been great.

I’ve worked with him at two different companies, and he’s been so flexible to help us with exactly what we needed and keep the cost within our budget. When we relaunched our website, Bill walked us through the steps necessary to grow our site visits. In the time I’ve worked with Bill, we’ve tripled the organic traffic to our site.

Sarah Leitz
Director of Product Marketing
snap 36 - web design & seo marketing

42% increase

in leads from search

62% increase

in overall leads

22% increase

in organic reach

The only way to describe our experience with Linchpin is incredible.

The only way to describe our experience with Linchpin is incredible. They’ve been so patient with all of our needs and have fully executed all of them. The SEO work, complete website redesign and upkeep, and customer service have all been phenomenal. We wouldn’t want to work with anyone else!

Claire McCracken
Marketing, Snap36
IND Aftermarket Car Parts

155% increase

in organic traffic YOY

113% increase

in top 10 rankings

470% increase

in organic reach

673% increase

in sales

Outstanding experience with site migration and long-term support.

Bill was invaluable when it came time to migrate a diverse product store to a new platform; we couldn’t have asked for better planning through to execution. Bill’s expertise on SEO instantly saw our site traffic and search result rankings increase significantly and have been maintained at a very high level. As we worked through new content, the long-term support ensured that none of our efforts were wasted, a huge benefit to our efficiency as a company.

GM, IND Distribution
linchpin llamasoft

7% increase

in organic traffic

50% increase

in demo requests

A month post-launch, we already increased traffic by 7% and demo requests by 50%.

We realized we needed to start searching for a true SEO partner who could help us through the entire redesign process and give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as their team.

My coworkers and I worked with Bill from the beginning of our website redesign and relaunch to develop a customized plan. None of us were SEO experts, and without Bill’s detailed help and suggestions, we would never have been able to achieve the success we are having with our new site.

Senior Product Manager
LLamasoft, Inc.
DeVooght House Lifters

120% increase

in quality leads

163% increase

in organic reach

200% increase

in SEO traffic

Bill and the team are extremely responsive and easy to work with.

They made the process of the website redesign easy and have measurably improved our company’s online presence.

Deanna DeVooght
Owner, DeVooght House Lifters
ucfs new Linchpin

40% increase

in qualified leads with the new website design.

I’m thankful to have found LinchpinSEO.

I’m thankful to have found Linchpin SEO as our company’s partner to support our website and SEO initiative. Excellent guidance and work product!

Marketing Manager, United Consumer Financial Services
content status logo Linchpin

Thanks for everything, y’all!

Thanks for everything, y’all! Appreciate your patience & our phenomenal outcome.

Katy DeLeon
CMO, Content Status
greektown Linchpin

I highly recommend Linchpin!

Bill is very responsive and super helpful. Anytime I need a change or update, I’m so impressed by how quickly he can assist and complete the job perfectly. Our company has been working with him for several years, and we are all very happy. Thank you, Linchpin, for all you do for us!

Tia Angelos
Program Director, Greektown Chicago
merithot Linchpin

Linchpin has been an instrumental partner.

Linchpin has been an instrumental partner in the launch and continuous improvement of many of our clients’ websites and web presences. They’ve helped us create cornerstone content that has translated to big gains in organic traffic and helped identify huge technical, design, and content opportunities. Bill, in particular, is extremely responsive and knowledgeable. We’ve worked with several different firms for SEO and content services, but none cared about our client’s success as much as Linchpin.

Founder, Merithot Creative
tumbleweed RV travel co

Bill is really easy to work with!

He is responsive, explains things well, and is a great problem solver. He created a beautiful and functional website for me. I would highly recommend him and his work.

Owner, Tumbleweed Travel Co.
worldbook Linchpin

I’d recommend Bill to anybody trying to solve the complexities of SEO.

His custom and personalized approach to SEO is why I keep working with him. He understands each project is different and provides custom solutions based on the customer’s objectives.

Most agencies treat the situation as a one-size-fits-all, so his approach is unique.

Jason Dole
VP of Technology, World Book
mindshare Linchpin

Bill is great to work with, and a very knowledgeable SEO expert

I learned a lot about strategy from Bill, but two things set him apart:

1) Bill can speak from experience on nearly any SEO project.

2) Bill truly understands the big picture role of SEO alongside content strategy, UX, and other marketing channels.

David Buesing
Director of SEO, Mindshare
joshing special needs care

Bill was very communicative and responsive to questions/comments about the process.

He went above and beyond to ensure that he delivered on what was agreed on.

alison victoria Linchpin

In a world where customer service is dead, Bill’s team restored my faith in what it means to understand your customer.

I was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin was my savior! He listened to what I wanted, knew exactly what I needed, and helped to launch the blog to the next level.

Alison Victoria
chicago ventiures Linchpin

You can tell Bill really cares about his clients and about producing a good product.

In helping us launch our blog, Bill was strategic about the overall vision and tactical enough to suggest small enhancements, spending extra time to find solutions that fit our needs, and worked within specific guidelines.

He was extremely responsive and proactive every step of the way.

Lindsay Knight
Chicago Ventures

Bill cares about his work and holds himself to a very high standard.

I worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is smart and very, very hard working. Bill is driven and knows what he wants to do.

I saw Bill hold his own many times, and he always approached clients and projects with a can-do attitude.

DJ Fancis
Growth Marketing, Alchemer

Bill’s input was invaluable to our project’s success

Bill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients and internal case studies to promote both practices within the company.

Bill was always available to discuss new trends, educate others, and lead his own team with clear direction and a willingness to let them own their work.

I relied heavily on Bill to ensure our remote teams stayed in sync and had open communication.

Derek Phillips
Content Strategy Director, PK

Bill is smart, helpful, easy to work with, and very knowledgeable about SEO.

Bill came highly recommended as someone who really knows his craft and is trustworthy, two characteristics that can be elusive in his field.

Bill was instrumental in helping me refashion my website by using a three-part approach: audit of my existing website and key competitors, re-platform my site to increase its functionality and visibility, and worked with me to develop an enhanced blog strategy.

Peter Diamond
Owner, Diamond Consulting

Bill is viewed as a leader amongst his peers.

Bill has a great eye for detail, and he always thinks through how his strategy will impact his practice area and the other aspects of the business. He brings a wealth of experience and expertise in organic search and social media, and other areas of digital marketing.

Other industry professionals often seek out his opinion on more advanced SEO topics or concerns.

Annalise Kaylor
Former Head of Marketing, Lullabot

I am constantly impressed with the depth of Bill’s knowledge.

Bill is an excellent SEO. I am constantly impressed with the depth of his knowledge. His commitment to his own education makes him a great asset to his clients.

Phil Ayres
Vice President Marketing, Horizon Medical Center

Our experience with Linchpin has been amazing.

They completely redesigned our website to portray our spa brand exactly how we envisioned it. Bill worked with us every step of the way. The transition from one website to the other was seamless. I look forward to our continued business.

Kelly Scott
Owner, Poppy Hill Spa

Excellent Experience

I’ve worked with Bill for many years and have always had an excellent experience!

Motherway and Napleton Law Firm

Bill doesn’t sell snake oil; he has the best SEO sense I’ve ever met.

There are a lot of snake oil salespeople in SEO. Bill doesn’t sell snake oil; he has the best SEO sense I’ve ever met (and I’ve met and worked with some of the best SEO talents around, including Bruce Clay).

If you want your website to rank highly in Google, hire Bill Ross as your SEO expert.

Martin Smith
Former Marketing Director, Atlantic BT