A Few We’ve Helped

Our portfolio of some websites our team has designed, our SEO case studies, and client testimonials.

A Few Designs We’ve Done

Wondering why we do website design if we are an SEO agency? The answer is simple: your design and website experience impact your rankings.

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View The Design Project


View The Design Project


View The Design Project


View The Design Project


View The Design Project


A Few SEO Case Studies

Below are a few of the SEO campaigns we have built and implemented.

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View The SEO Project


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View The SEO Project


View The SEO Project


View The SEO Project


linchpin llamasoft

A month post-launch, we increased traffic by 7% and demo requests by 50%.

We realized we needed to search for a true SEO partner who could help us through the entire redesign process and give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as their team.

My coworkers and I worked with Bill from the beginning of our website redesign and relaunched to develop a customized plan. None of us were SEO experts, and without Bill’s detailed help and suggestions, we would never have been able to achieve the success we are having with our new site.

Senior Product Manager
LLamasoft, Inc.

I highly recommend Linchpin SEO!

Bill is very responsive and super helpful. Anytime I need a change or update, I’m impressed by how quickly he can assist and complete the job perfectly. Our company has been working with him for several years, and we are all very happy. Thank you, Linchpin SEO, for all you do for us!

Tia Angelos
Program Director, Greektown Chicago

Linchpin SEO has been an instrumental partner.

Linchpin SEO has been an instrumental partner in launching and continuously improving many of our client’s websites and web presences. They’ve helped us create cornerstone content that has translated to big gains in organic traffic and helped identify huge technical, design, and content opportunities. Bill, in particular, is extremely responsive and knowledgeable. We’ve worked with several firms for SEO and content services, but none cared about our client’s success as much as Linchpin SEO.

Founder, Merithot Creative
tumbleweed RV travel co

Bill is really easy to work with!

He is responsive, explains things well, and is a great problem solver. He created a beautiful and functional website for me. I would highly recommend him and his work.

Owner, Tumbleweed Travel Co.

I’d recommend Bill to anybody trying to solve the complexities of SEO.

His custom and personalized approach to SEO is why I keep working with him. He understands each project is different and provides custom solutions based on the customer’s objectives.

Most agencies treat the situation as a one-size-fits-all, so his approach is unique.

Jason Dole
VP of Technology, World Book

Bill is great to work with, and a very knowledgeable SEO expert

I learned a lot about strategy from Bill, but two things set him apart:

1) Bill can speak from experience on nearly any SEO project.

2) Bill truly understands the big-picture role of SEO alongside content strategy, UX, and other marketing channels.

David Buesing
Director of SEO, Mindshare
joshing special needs care

Bill was very communicative and responsive to questions/comments about the process.

He went above and beyond to ensure that he delivered on what was agreed upon.

Co-founder, Joshin.com

In a world where customer service is dead, Bill’s team restored my faith in what it means to understand your customer.

I was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin SEO was my savior! He listened to what I wanted, knew exactly what I needed, and helped to launch the blog to the next level.

Alison Victoria

You can tell Bill really cares about his clients and producing a good product.

In helping us launch our blog, Bill was strategic about the overall vision and tactical enough to suggest minor enhancements, spend extra time to find solutions that fit our needs, and work within specific guidelines.

He was extremely responsive and proactive every step of the way.

Lindsay Knight
Chicago Ventures

Bill cares about his work and holds himself to a very high standard.

I worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is intelligent and very, very hard-working. Bill is driven and knows what he wants to do.

I saw Bill hold his own many times and always approach clients and projects with a can-do attitude.

DJ Francis
Growth Marketing Director

Bill’s input was invaluable to our project’s success

Bill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients and internal case studies to promote both practices within the company.

Bill was always available to discuss new trends, educate others, and lead his team with clear direction and a willingness to let them own their work.

I relied heavily on Bill to ensure our remote teams stayed in sync and had open lines of communication.

Derek Phillips
Content Strategy Director, PK

Bill is smart, helpful, easy to work with, and very knowledgeable about SEO.

Bill came highly recommended as someone who knows his craft and is trustworthy, two characteristics that can be elusive in his field.

Bill was instrumental in helping me refashion my website by using a three-part approach: audit my existing website and key competitors, re-platform my site to increase its functionality and visibility, and work with me to develop an enhanced blog strategy.

Peter Diamond
Owner, Diamond Consulting

Bill is viewed as a leader amongst his peers.

Bill has an excellent eye for detail and always thinks through how his strategy will impact his practice area and the other aspects of the business. In addition, he brings a wealth of experience and expertise in organic search, social media, and other areas of digital marketing.

Other industry professionals often seek his opinion on more advanced SEO topics or concerns.

Annalise Kaylor
Former Head of Marketing, Lullabot

I am constantly impressed with the depth of Bill’s knowledge.

Bill is an excellent SEO. I am constantly impressed with the depth of his knowledge. In addition, his commitment to his own education makes him a great asset to his clients.

Phil Ayres
Vice President Marketing, Horizon Medical Center

Our experience with Linchpin SEO has been amazing.

They completely redesigned our website to portray our spa brand exactly how we envisioned it. Bill worked with us every step of the way. The transition from one website to the other was seamless.

I look forward to our continued business.

Kelly Scott
Owner, Poppy Hill Spa

Excellent Experience

I’ve worked with Bill for many years and have always had an excellent experience!

Motherway and Napleton Law Firm

Bill doesn’t sell snake oil; he has the best SEO sense I’ve ever met.

There are a lot of snake oil salespeople in SEO. Bill doesn’t sell snake oil; he has the best SEO sense I’ve ever met (and I’ve met and worked with some of the best SEO talents, including Bruce Clay).

If you want your website to rank highly in Google, hire Bill Ross as your SEO expert.

Martin Smith
Former Marketing Director, Atlantic BT