With over a decade of web content strategy and marketing knowledge, we’ve learned that businesses must adopt a brand-as-publisher approach to compete within Google and grow leads and sales from online channels. Web content strategy is planning for content creation, organization, publication, measurement, and governance to help position a brand effectively across multiple channels. We believe that project efficiency, building trusted friendships, and genuinely caring about client success should be what defines a content strategy agency. I’ve worked with him at two different companies, and he’s been so flexible to help us with exactly what we needed and keep the cost within our budget. When we relaunched our website, Bill walked us through the steps necessary to grow our site visits. In the time I’ve worked with Bill, we’ve tripled the organic traffic to our site. The objective is to create a holistic content strategy that targets user intent and keyword value to increase web traffic, leads, and sales. Understanding your target audience’s needs, wants and challenges will be vital to creating content and messaging that speaks directly to them. Working with your content team, we will build your key personas utilizing our persona worksheets. Our content strategy campaigns start with understanding the current state of your content sets and how well they perform across multiple data points. We pull a crawlable inventory to help us better understand the depth of content on your website and any information architecture problems causing Google crawling issues. Keyword mapping helps identify current content keyword value and gaps and guides minimizing keyword cannibalization. There are multiple keyword intent categories, so ensuring pages not only target the keywords users are searching for but also the correct intent is key to ranking well. We will then dive into your content sets to better understand where there are communication gaps and what content needs to be created to fill keyword and messaging gaps. In this phase, we will provide an optimized information architecture for your website, page content hierarchy, and SEO keyword targets for each page within the IA. A poorly organized website and UX architecture are the biggest inhibitors of content consumption and findability. We will work closely with your teams to uncover and define processes, tools, and resources required for content initiatives to launch successfully and maintain constant value to users. We will work with your team to find the most efficient path and plan for executing your content strategy. We will define variables such as how critical content and content strategy decisions are made and how changes are initiated and communicated to key team members. We will work with your teams to define the channels used to amplify your content sets to primary users to drive traffic and build brand value signals. We will work with your analytics team to determine how best to measure the impact of changes and content optimizations. We help you determine if your success ought to be determined by your bottom line or vanity metrics. The deliverable includes a content strategy plan that outlines the data gathered, insights gained, and a prioritized list of recommendations to optimize your website content for users and search engines.
Over a decade of creating content strategies that build brands.
Our Why
What Clients Say
Content Services
Recent Content Case Study
120% increase
in traffic to products
72% increase
in organic reach
4188% increase
in blog traffic
Bill has been great.
Sarah Leitz
Director of Product Marketing
Our Content Strategy and Creation Process
Persona Definition
Content Inventory & Audit
Content Mapping
Intent Mapping
Content Identification
Content Optimization
Content Workflow
Governance Policies
Content Distribution
Measurement Strategy
Deliverable