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B2B Content Strategy & SEO Content Creation

With over a decade in the B2B content space, we know that your B2B business must adopt a “brand as publisher” approach to compete within Google.

B2B Content Strategies That Create Value For Your Brand

We provide B2B website content services, SEO content strategy, and web content solutions to help your website perform better with users and Google.

What is b2b content marketing? B2B content strategy plans for creating, delivering, organization, optimization, governance, and measurement of useful and valuable content for your digital marketing channels and website.

Our website content services and b2b content marketing tactics help your business plan and execute your web content across multiple online channels.

Bill Ross - Raleigh Seo Consultant And Expert

Our Why

After leading digital strategies at large agencies and consulting firms for over a decade, I wanted to build a digital agency that businesses could believe in.

By prioritizing project efficiency, client relationships, and caring about your success, we can achieve better marketing ROI and increased MQL, SQL, and MRR for your business.

Contact Bill Today

B2B Content Strategy

Whether you need a website content strategy for your B2B eCommerce website or B2B website, our team of strategists can help develop successful b2b content marketing strategies to position your business and grow your brand online.

Our web content strategy includes 8 phases that help create b2b content marketing benchmarks, analyze your current content, define new content, and provide ongoing guidelines for publishing and marketing content that earns traffic, builds brand value, and helps your users.

1. Content Inventory
2. Content Audit
3. Substance Analysis
4. Structural Analysis

5. Workflow Definition
6. Governance Policy
7. Content SEO Optimization
8. Measurement Strategy

B2B Content Creation

We know great content builds your brand, increases your SEO rankings and website traffic coming from Google, differentiates your B2B business, and helps position your brand as an industry leader.

1. Ideation: We start with an ideation session to understand your users, goals, and topics that would be best for your brand.

2. Definition: We build a list of topic ideas for your review using the information from the ideation session and multiple B2B data points and benchmarks.

3. Creation: Once we have a finalized set of topics, our SEO content creation, and copywriting teams create and optimize the B2B content assets.

4. Measurement: With each piece of published content, we track the B2B success metrics that apply to that asset. These can include traffic, reach, engagement, conversions, SQLs, MQLs, etc.

Recent B2B Content Case Study


120% increase

in traffic to products

72% increase

in organic reach

4188% increase

in blog traffic

Bill has been great.

I’ve worked with him at two different companies, and he’s been so flexible to help us with exactly what we needed and keep the cost within our budget. When we relaunched our website, Bill walked us through the steps necessary to grow our site visits. In the time I’ve worked with Bill, we’ve tripled the organic traffic to our site.

Sarah Leitz
Director of Product Marketing