With over a decade of B2B web content strategy and marketing knowledge, we know B2B businesses must adopt a brand-as-publisher approach to compete within Google and grow MQLs and SQLs from online channels. We provide organic website content services that include B2B SEO content creation and B2B web content strategy to help your business perform better across multiple online channels. We believe that project efficiency, building trusted friendships, and genuinely caring about client success should be what defines a B2B content strategy agency. A website content plan is a logical path to better B2B content performance. Our B2B content strategy agency’s process helps create content marketing benchmarks and goals, analyze your current content, define new content, and provide ongoing publishing guidelines, frameworks, and a content governance plan; to earn traffic, build brand value, and help your users. Understanding which website content isn’t performing is key to optimizing your website for users and web conversions. Our content audit steps include: Step 1: Define content goals Great B2B content builds brands, increases website traffic, and helps position industry leaders. Our collaborative SEO content creation services begin with an ideation and topic definition session. The B2B content sets are then defined, created, and published, and KPIs are measured. A content management strategy plan helps keep content fresh and up to date and limits ROT (redundant, outdated, or trivial) content that users and Google dislikes. Our enterprise content management strategy team will audit your website content and provide a strategy to help you manage your web content to keep it fresh and engaging for users and worthy of ranking by Google. A poorly organized B2B website and UX architecture are one of the biggest inhibitors of content consumption and findability. Our UX and IA architects help you define the best website architecture, fill the content gaps, and organize your sitemap to align with what your B2B customers and Google expects. I’ve worked with him at two different companies, and he’s been so flexible to help us with exactly what we needed and keep the cost within our budget. When we relaunched our website, Bill walked us through the steps necessary to grow our site visits. In the time I’ve worked with Bill, we’ve tripled the organic traffic to our site. Web content is much more than just content strategy best practices. So what is content strategy for the web? Web content strategy is planning for the creation, organization, publication, measurement, and governance of content to help position a brand effectively across multiple channels. As mentioned above, content strategy is much more than just a set of best practices; however, some must be followed to succeed. The keys to content marketing include: Content governance is the framework to manage, create, and publish web content. The benefits of a content governance plan are that it helps define content priorities and guidelines and assigns strategic ownership to people within your company. A content governance plan or strategy aims to maintain content efficiency throughout the content lifecycle. Producing compelling, valuable, and sustainable content that users engage with and Google loves means that you need to understand and follow a consistent content lifecycle. In general, content lifecycles include the following: When searching for the best web content creation services, there are a few things to check before hiring a company. Thanks to their guidance we have seen a dramatic increase in organic website traffic and inquiries. Bill has been a delight to work with and was available to answer any questions we had about SEO and related topics. He has a comprehensive technical understanding of SEO and was able to explain these complicated topics to our team no matter their level of experience. I highly recommend Linchpin to anyone looking to improve their organic reach and traffic. Website IA includes organizing, structuring, and labeling content and navigational elements to help users (and Google) understand, interact and consume the information effectively and efficiently. The four components of IA are:
Over a decade of creating B2B content strategies that build brands.
Our Why
What Clients Say
B2B Content Strategy Services
Content Audit
Step 2: Take a content inventory
Step 3: Gather content asset data
Step 4: Map your current content to user needs
Step 5: Create a content plan to address issues
Step 6: Define a governance strategy
Step 7: Create a content metrics dashboard
B2B SEO Content Creation Services
Content Management Strategy
IA Strategy Services
Recent Content Case Study
120% increase
in traffic to products
72% increase
in organic reach
4188% increase
in blog traffic
Bill has been great.
Sarah Leitz
Director of Product Marketing
What is content strategy for the web?
Content strategy best practices
What is content governance?
What is the content lifecycle?
How to choose a content creation company
Recent Content Case Study
124% increase
in blog reach
263% increase
in organic traffic
331% increase
in organic blog traffic
157% increase
in key product pages organic traffic
Linchpin is the gold standard in search engine optimization.
Zara Puckrin
Marketing Manager, Reprocell
What is web information architecture?
The benefits of a good website IA
