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Content Services

Over the last 18 years, we’ve learned that for businesses to compete in Google, they must adopt a “brand as publisher” approach.

Content Strategies That Create Value For Your Brand

We provide B2B website content services, SEO content strategy, and web content solutions to help your website perform better with users and Google.

What is content strategy? Content strategy plans for creating, delivering, organization, optimization, governance, and measurement of useful and valuable content for your digital marketing channels and website.

Why content? With close to two decades in the digital marketing, SEO, and content marketing space, we know that you must adopt a “brand as publisher” approach to engaging consumers for your company to compete in Google and increase conversions.

Our website content services help your business plan and execute your web content across multiple online channels.

Bill Ross - Raleigh SEO consultant and Expert

Our Why

After leading digital strategies at large agencies and consulting firms for over a decade, I wanted to build a digital agency that businesses could believe in.

By prioritizing your projects efficiency, our relationship, and caring about your success, we can achieve better marketing ROI and increased MQL, SQL, and MRR for your business.

Contact Bill Today

We know that your business must adopt a “brand as publisher” approach to engaging consumers to compete in Google and increase conversions.

content services Linchpin SEO

SEO Content Strategy

Whether you need a website content strategy for your eCommerce or B2B website, our team of strategists can help develop a successful SEO content strategy that positions and brands your business.

Our web content strategy includes 8 phases that help analyze, define, and provide ongoing guidelines for publishing and marketing content that earns traffic, builds brand value, and helps your users.

1. Content Inventory
2. Content Audit
3. Substance Analysis
4. Structural Analysis

5. Workflow Definition
6. Governance Policy
7. Content SEO Optimization
8. Measurement Strategy

content creation Linchpin SEO

SEO Content Creation

We know great content builds your brand, increases your SEO rankings and website traffic, differentiates your business, and helps position your brand as an industry leader.

1. Ideation: We start with an ideation session to understand your users, goals, and topics that would be best for your brand.

2. Definition: Using the information from the ideation session and multiple data points, we build a list of topic ideas for your review.

3. Creation: Once we have a finalized set of topics, our SEO content creation and copywriting teams work to create and optimize the content assets.

4. Measurement: With each piece of published content, we track the success metrics that apply to that asset. These can include traffic, reach, engagement, conversions, etc.

A Few Of Our Content Wins

Lubrizol CDMO - web design

37% increase

in qualified leads

110% increase

in blog traffic
DeVooght House Lifters

120% increase

in quality leads

163% increase

in organic reach

200% increase

in SEO traffic

120% increase

in traffic to products

72% increase

in organic reach

4188% increase

in blog traffic
camargo new Linchpin SEO

30% increase

in blog traffic

33% increase

new users

29% increase

in SEO traffic

Caring fuels our passion.

Most say it’s crazy we care so much about our clients, that we often put their marketing and business success before our own profits. But we know it’s the correct thing to do.

Bill’s input was invaluable to our project’s success.

Derek Phillips
Content Strategy Director, PK

Bill cares about his work and holds himself to a very high standard.

DJ Fancis
Owner, Hub and Spoke Marketing

We can’t recommend them highly enough. They are exceptional.

Marketing Director
Camargo Pharmaceuticals
Read The Full Stories