Skip links

The Origin Story

Client-obsessed is an understatement.

After leading the digital strategy for some of the largest brands, our founder realized there was a better way to engage with businesses. So bill harnessed the top team members he worked with during the last 18 years to increase the value of companies and built a new digital agency experience headquartered in Wake Forest, NC.

We Care

Our team includes marketers and design experts from top agencies and brands who care about your business and marketing success.


We believe in a continuous testing methodology, and often perform tests on our own website to gain insights you can use.

Process Driven

We’ve optimized our internal processes and communication to eliminate waste and save you time and money.

Keep It Local

You’ve invested in our marketing and design all-stars, so we don’t outsource your work outside our core team members.

No Red Tape

We believe in removing hierarchical red tape and giving you direct access to our agency founder.


We’ve eliminated operational overhead and costs so that we can provide better marketing ROI to you.

IMG 9959 2mm

About Our Founder

Bill Ross

Bill started his consulting career while living in Raleigh nearly two decades ago. Bill’s background in digital marketing and building companies has helped him rise to strategic lead for some of the largest online brands.

Bill started Linchpin in 2013 and built a team comprised of senior-level expert SEO consultants, website and print designers, and digital strategists from top digital agencies and brands.

About Bill Ross
camargo project

152% increase

in leads

29% increase

in SEO traffic

30% increase

in blog traffic

We can’t recommend them highly enough.

After interviewing local and large national site redesign firms, we couldn’t find a provider who could address all the challenges. Then we found Bill and his team.

Bill quickly learned the nuances of our technical jargon and seamlessly generated web content.

They met every need we had with our website redesign, site, blog integration, brand and look update, and forms-CRM assimilation. Bill and his team exceeded our expectations.

Marketing Director
Camargo Pharmaceuticals
Read More Testimonials

Recently Launched

optilogic b2b website scaled
pulmac website project
View More Designs