The Linchpin SEO Origin Story
Built Differently On Purpose, To Act Differently With Purpose
Building a digital agency where being client-obsessed is an understatement.
After leading the digital strategy for some of the largest global brands, Bill harnessed the top senior-level designers, creative team members, and marketing strategists he worked with for 18 years and built a new digital agency experience in Raleigh, NC.
Driven By What You Deserve
Why do clients stay with us, even though we don’t do long-term contracts? Here are a few of the reasons.
Driven By Caring
Your team includes creative marketing experts from top agencies and brands who care more about your success than our bottom line.
Ongoing Self-Testing
We believe in a continuous testing methodology and often perform tests on our website to gain insights you can use.
Project Efficiency
We’ve built our internal processes to eliminate wasted time and optimized client communication to provide full strategic transparency.
Keeping Your Team Local
You’ve invested in our marketing and design all-stars, so we don’t outsource your work outside our core team members.
No Red Tape or Politics
We’ve removed the hierarchical red tape, eliminated agency politics, and given you direct access to our agency founder.
Eliminate Unneeded Costs
We’ve eliminated the operational overhead and costs that don’t provide value or contribute to an increased ROI for your project.

About Our Founder
Bill Ross
Bill started his consulting career while living in Raleigh nearly two decades ago. Bill’s background in digital marketing and building companies has helped him become a strategic lead for some of the largest global brands.
Bill started Linchpin SEO in 2013 and built a team of senior-level expert SEO consultants, website and print designers, and digital strategists from top digital agencies and brands.
A Few Brands That Have Trusted Our Team



































