The Linchpin SEO Origin Story and Why We Were Built

After leading the digital strategy for some of the largest global brands, Bill harnessed the top website designers and digital strategists he worked with at top agencies and brands and built a new digital agency experience in Wake Forest, NC.

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Bill Ross

About Our Founder

Bill Ross

Bill started his consulting career while living in Raleigh nearly two decades ago. Bill’s background in digital marketing and building companies has helped him become a strategic lead for some of the largest global brands.

Bill started Linchpin SEO in 2013 and built a team of senior-level expert SEO consultants, website and print designers, and digital strategists from top digital agencies and brands.

About Our Founder

Our Priorities Drive Your Online Marketing and Business Success

Why do clients stay with us for years, even though we don’t do long-term contracts?

We prioritize our relationship with you, your project’s efficiency, and focusing on the things that actually matter for your marketing and business’s success.

Driven By Caring

Your team includes creative marketing experts from top agencies and brands who care more about your success than our bottom line.


We believe in a continuous testing methodology and often perform marketing tests on our website to gain insights you can use.

Project Efficiency

We’ve built our internal processes to eliminate wasted time, and optimized client communication to provide full strategic transparency.

 Only Local Teams

You’ve invested in our marketing and design all-stars, so we don’t outsource your work outside our core team.

No Politics

We’ve removed the hierarchical red tape, eliminated agency politics, and given you direct access to our agency founder.

Eliminate Costs

We’ve eliminated the costs that don’t provide value or contribute to an increased ROI for your project.