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The Digital Agency Who’s Built Differently, To Act Differently.

Our Story Drives Your Success

The next evolution in the digital marketing and website design agency experience.

Where as traditionally digital marketing agencies and design firms were focused on the strategy as their main commitment, we are committed to the goal of making your business successful, rather than committed to any specific strategy.

What does this mean? We are agnostic to the strategy, but not agnostic to the goal.

How We're Built

Built Differently

After leading the digital strategy for some of the largest brands in the world, our founder realized there was a better way to engage with clients and provide value to their business.

To increase efficiency and client value, he harnessed the top team members he worked with during the last 15 years, and built a new digital agency and web design firm experience that operates on the 6 core values below.



We believe in continuous testing, and often do it on our own website to gain insights for our clients.


Teams That Care

Your team includes marketers and design experts from top agencies and brands who care about your success.


Process Driven

We’ve optimized our marketing processes to eliminate waste and save clients time and money.



We’ve eliminated operational overhead and costs, so we are able to provide better client ROI.


No Red Tape

We believe in removing hierarchical red tape and giving everyone direct access to our CEO.


Keep It Local

You’ve invested in our marketing all-stars, so we don’t outsource our clients’ work outside our core.

Your Team What Clients Say

Your Team Of Digital Consultants

The team at the Linchpin SEO Agency is comprised of senior-level expert SEO consultants, website and print designers, and digital strategists from top digital agencies and brands. Our team has cross-industry experience, allowing us to help many types of companies and brands.


SEO Lead & Linchpin SEO Founder

Bill Ross

Bill started his consulting career while living in Raleigh over a decade ago. Bill’s background in digital marketing and building online companies has helped him rise to strategic lead for some of the largest brands in the world.

Bill Ross SEO Consultant

Lead Brand Strategist

Karianne Wardell

Karianne Wardell is a strategic marketer with over thirteen years of experience in the creative industry with in-depth knowledge of digital marketing and expertise in advertising strategy and execution. She most recently led digital strategy for global consumer brands as a VP of Digital at Weber Shandwick.

ryan wheeler ppc

Lead Paid Search Strategist

Ryan Wheeler

Ryan Wheeler brings eight years of digital marketing experience to the table. His breadth of experience ranges from paid search marketing, display, re-marketing, analytics, and surveying. Ryan managed several domestic and international PPC, Display accounts. He led the strategic direction and also executed the campaigns.


Lead Designer & Developer

Benjamin Jenkins

Benjamin works out of Ann Arbor, MI where he’s a Design/Developer with a decade of experience working with marketing teams to develop strong brand identities and design/develop remarkable websites that engage prospects and make lasting impressions. These days, he specializes in developing with the award-winning content management systems Craft and WordPress.


Lead Copywriter

Evan Moncada

Evan, originally from Louisiana, is based out of our Wake Forest location. She graduated from Louisiana College with a Degree in English Language and Literature/Letters. Evan is passionate about helping clients communicate effectively in an age where they are presenting themselves largely via written content across a screen. She uses her communication and writing skills to help brands represent themselves professionally, uniquely, and in their own voice.