The Linchpin Blog

Expert advice on content strategy, seo, and web design.

11 SEO Basics That Small Businesses Should Know

I’ve Optimized My Website, But I’m Still Not Ranking in Google

10 Strategies To Lower Shopping Cart Abandonment and Improve Conversion Rate

The 7 Questions You Must Ask When Hiring an SEO Company

Building A Problem-Based Website Navigation For A Solution Driven Mindset

15 Most Common Blogging Mistakes Most Websites Make

Search Engine Optimization Success and The Google Game

15 Strategies to Encourage Customers to Leave Business Reviews

Trade Show Software and iPad Apps For Small Business Success

How To Choose A Web Design Company: 10 Questions You Must Ask

Here’s How To Convert More Blog Readers Into Leads

Must Dos When Planning A Website Rebuild or Overhaul

The Guide To Website Taxonomy For Users and SEO

Unique Lead Generation Ideas to Increase Your Website Conversion Rate

Here’s How Small Businesses Can Stand Out From Their Competition

10 Truths You Must Accept If You Want SEO Success With Content

Understanding the Buyer’s Journey And Where Your Website Fits In

Why Your Small Business Needs A Great Mobile Responsive Website

Here’s Why Your Website Design Isn’t Generating Leads Or Sales

The Real Reasons Why Your Website Needs A Redesign

What It Takes To Create A Best In Class Website Design

Why Blogging Is Essential For Small Business Marketing Success

Reasons Why Your Small Business Content Marketing Strategy Is Failing

Here’s Why Your Website Traffic Dropped Suddenly and Significantly

UX Design For Beginners and Small Businesses

What is Best-In-Class SEO?

11 SEO Data Points To Diagnose Website Traffic Loss

Here’s Why Every Small Business Needs A Great Website Design

Tips To Create A Memorable Small Business Logo Design

Biggest SEO Mistakes Small Businesses Make

How To Recover From The Google Fred Update

How to Write A Reconsideration Request To Remove A Google Penalty

Better Ways To Find The Best Google Keywords For SEO

14 Ways to Improve or Fix Your Website In Less Than A Day

Reasons To Use Wireframes As A Tool In Your Design Process

The 9 Truths That Increase Search Engine Optimization Rankings

Three SEO Metrics Small Business Need To Start Tracking Immediately

10 Ailments of Poorly Designed Websites and Bad Experiences

7 Keyword Research Data Points More Valuable Than Search Volume

Golf Course Web Design Essentials That Increase Tee Bookings and Sales

Manufacturing Website Design Essentials To Increase Brand Awareness

Most Overrated Small Business SEO Strategies That Don’t Work

10 SEO Metrics To Start Tracking In Your Analytics Scorecard Immediately

6 Monthly Tasks to Manage SEO Performance

Considerations for eCommerce Outside of the U.S.

Keys To Do-It-Yourself SEO And Why Your Strategies Aren’t Working

Website Design For Churches To Increase Donations and Attendees

Guide to Buying and Advertising on TV Networks and Cable

The Mobile SEO Trends For 2017 and Beyond

Web Design Essentials For Industrial Company Websites

The Science Behind Choosing Blog & Website Images

Why You Should Avoid Small Business Marketing Packages

Web Design For Corporate Websites To Build A Solid Brand

Web Design Essentials For Franchises To Increase Sales

A Millennial’s Tips For Designing Websites For Their Generation

Essential SEO Strategies For Startups To Position A New Brand

Facebook Cheat Sheet To Get More Likes and Increase Engagement

Tips For Golf Course Photography and Videos To Market Your Golf Course

How To Create Personas To Understand and Meet User Needs

Here’s Why You’re Not Ranking In Google’s Local SEO Results Or Map

The Guide To Infographic Design and Marketing Success

Tips and Basics Of Designing An SEO Friendly Website That Ranks Well

Do This To Help With SEO Traffic Recovery After A Failed Relaunch

Managing A Successful Website Redesign And SEO Website Relaunch

Best Days To Post On Facebook Segmented By Industry

The On-page SEO Factors With The Most Impact on Rankings

Common Htaccess 301 Redirect Rules

Twitter Cheat Sheet To Increase Engagement and Followers

SEO Internal Link Best Practices and SEO Ranking Impact

Does Buying Google Adwords Help SEO Rankings?

Email Marketing Benchmarks By Industry: CTR, Bounce Rate, Open Rate

Does Social Media Affect SEO Rankings?

Does CTR and User Metrics Impact SEO Rankings?

Reasons Why Your SEO Isn’t Working or Failed

SEO Best Practices for Blog Posts and Articles

Google SEO Tagging Best Practices and Tips

How To Get More Instagram Followers, Comments and Likes

Mobile Web Design Tips To Increase Conversions and Mobile SEO

Small Business Local Link Building Strategies You’re Not Doing

Google SEO Secrets For Ranking Quickly And Increasing Traffic

The Complete Color Guide For Website Design and Designers

Information Architecture Basics For Website Organization

How Much Does A Great Website Cost To Create?

How to Give Access to Google Analytics and Google Search Console

Excel URL Builder for Google Analytics to Customize Your URLs

8 Black Hat SEO Tactics You Never Want Your SEO Company To Use

Best Practices For Adding Reviews To Your Website

How To Block Referral Spam With Google Analytics Filters or Htaccess

Here’s Why Your SEO Traffic Dropped After Your Website Redesign

14 Things Every Chamber Of Commerce Web Design Must Have

What is a Natural Backlink Profile or Link Graph?

Things Nobody Tells You About Optimizing Content For SEO

The ROT Analysis Is The Key To Repurposing Old Content

On-Page SEO Basics and Best Practices

What You Should Know About Micro-Content and Micro-Moments

Why Doesn’t My Website Rank Better In Google?

12 Simon Sinek Videos That’ll Change Your Business and Life

SEO Single Page vs. Multiple Page WordPress Themes

The New SEO Definition Is Rooted in The User

SEO Client Questionnaire Template and Cheat Sheet

How Bad Do You Want To Succeed, A Motivational Video by Eric Thomas

11 Life Lessons My Father Taught Me About Leadership and Managing Teams

A Beginners Guide To Understanding The Agile Method

A Charles Darwin Quote Explains Why Most Big Companies Fail

SEO Advantages and Disadvantages of Using Microsites

Website URL Rules to Follow To Create SEO and User-Friendly