The Linchpin Resource Center

So your website’s organic traffic dropped, your rankings have all but gone away, and you’re wondering what happened. Was your…

Is SEO really always changing or have the core elements of SEO remained the same, and our perception changed due…

There are over 650,000 employers who hire over 6 million employees to construct over $1 trillion worth of structures each…

Every year is an opportunity to turn your message around in automotive marketing. New releases are sure to get your…

Americans are expected to spend more than $720.89 billion during the 2018 winter holiday season. This should be on point as spending…

Like other industries, photography is not moving into the 21st century—it’s already there. Having progressed beyond portraits and weddings, tech-savvy…

Supply chain trends in technology are transforming the way business is conducted, and it will continue to evolve well into…

Wine marketing has never been a walk in the park. Over time, it has become crucial for wineries to master…

Just because your “business” is not designed to make a profit doesn’t mean you can ignore the marketing principles of…

According to the American Hospital Association, there are over 5,500 registered hospitals in the US. What are you doing to…

According to the Lectric Law Library, the American Bar Association (ABA) was established on August 21, 1878 in New York,…

In order for your dental practice to be successful, you’ve got to make sure that all areas are working efficiently….

Personnel working for the U.S. Food and Drug Administration (FDA) are responsible for keeping tabs on diverse product introductions than…

Google has completely changed the way we market to customers over the past 15 years. Customers can ask questions (even…

Universities have to market themselves differently in 2019 than they did in the past due to the ever-changing nature of…

According to Statista, in 2017, the North American sports market had a value of over 90 billion dollars. This figure…

Statistics show that 96 percent of Americans with internet access have made at least one online purchase in their lifetime…

With 66% of small business owners saying that finding new customers is a top concern, owners and marketing teams need…

SEO Web Design is a way of designing and developing websites to make them search engine friendly. Making a website…

We have all found the perfect item when searching in Google, we click through to buy it, only to find…

Let’s talk about hyperlocal marketing for a minute. What is Hyperlocal marketing you may ask yourself, and how can hyperlocal…

In order to maximize profit, manufacturers look for ways to reduce manufacturing costs without sacrificing productivity. Many companies implement lean…

All web designers want any website they work on to look great, but looking gorgeous doesn’t necessarily mean the site…

Most pharmaceutical companies are face many challenges when it is time to market their products. The pharmaceutical industry is highly…

Your church has worked hard to set up a community event, and now it is time to figure out how…

How to promote your church is not much different than marketing a secular business or service. You want to define…

A trade show is an exhibition for companies to show their products and services. In most cases, trade shows are…

Email marketing is one of the most powerful methods of outreach for any organization, and even though the church isn’t…

The average church population has been in gradual decline since the late twentieth century. Therefore, the ability to draw in…

An evergreen content strategy is your solution to creating content that appeals to just about everyone and is never outdated….

Squarespace is one of the top website builders, offering a free trial and hundreds of website templates to choose from….

Is your franchise business consistently outranked by local, less-authoritative businesses? In this article we are primarily focused on franchise seo…

Over the years we have built a ton of websites across many industries. As digital marketing progresses, the cost it…

With the number SEO companies popping up who seem to be saying the same thing and offering the same old…

If you want to get an edge on the competition in 2019, then you need to know the latest facts…

Running a successful small business requires more than the ability to appeal to an audience with high-quality products or services….

We often talk to clients who have either tried to do DIY SEO and optimized their website themselves, or hired…

SEO is one of the most misunderstood, and most widely scammed business strategies. There are businesses all over the globe that…

A few months back we had a hypothesis that moving away from a “service-based navigation” and creating a “problem-based website…

One of the quickest ways to grow your customer base is by good old word-of-mouth marketing. This is an extremely…

If you’re a small business owner, you know how important it is to make your business stand out when you…

Choosing the best website design company for your small businesses can be difficult. Just going to Google and typing in “web design company” can bring…

So, the time has come for you to do a complete redesign of your website. You know you want to…

What is a website taxonomy? Taxonomy creation is the process of creating a classification system for a website. One of the…

Did you know 86 percent of people in the U.S. trust small businesses, but only 55 percent have the same…

If you want to see better results in today’s online marketplace, it’s vital that you use targeted content. In fact,…

You have a great website. It has a modern design, provides a great user experience and has a solid information…

With the digital marketing space moving at a rapid pace, having an outdated website can have a negative impact on your…

When searching for an agency to create a website for your business, it can be challenging knowing which companies create…

There can be any number of reasons why your website traffic dropped suddenly and significantly. This can be an issue…

There are many SEO agencies and SEO consultants who do shady SEO, and don’t come close to measuring up to…

Most websites lose SEO traffic at some point. This is usually do to a poorly executed transition plan or website…

Every wonder why small business website design seems to be behind the times? As the Internet landscape evolves, good website…

Every couple of months Google rolls out an update that targets websites that are not providing user-value, or that are…

So your site has been de-listed from the search engines or your rankings have drastically dropped. You’re losing money, you…

There are many keyword research guides that outline the best way to determine keywords for your website or choose keywords…

With the vast amount SEO tips and tactics found on the web, it can be difficult for small businesses trying…

Keyword research can make or break your SEO campaign. Choosing the wrong keywords can cause a drop in quality website…

If your wondering how to increase tee time bookings, sell more more pro shop products and branded merchandise, increase events…

We work with a variety of companies to help them increase rankings, traffic and conversions; as well as partnering with…

If you’re going to take the DIY SEO route or just want to monitor how your SEO company is doing, there…

As much as we feel that every company needs a great SEO consultant to help guide their search engine optimization…

According to Cengage Learning, television advertising still rules when advertisers make media purchases. Approximately 40 cents of each dollar spent…

Every company is unique and needs a distinctive website design exemplifying the company’s values and services. It’s not enough for…

Millennials are also consumers, with their purchasing power exceeding $200 billion dollars by next year. Naturally, this leads many companies…

SEO for startups and even brands is often viewed as behind-the-scenes manipulations and trickery by many companies who don’t understand…

With most marketing campaigns the devil and success lies in the execution and furthermore the details of the execution. Below…

Personas are used by some of the leading brands around the world to help guide their web design choices and…

As a small or local business, ranking in the Google Local SEO results and on Google Maps can give your…

There are many strategies that go into creating a new website and launching it properly. But many times website owners,…

Redesigning and relaunching a high ranking website is not an easy task. There are many ranking factors to manage, and…

Ever wonder what the best days to post on Facebook are? Or maybe you’re wondering if your B2B company, B2C…

When we explore SEO at a macro level, there are two parts every SEO campaign should include to give it…

There are common htaccess 301 redirect rules that I find myself searching for each time I build a website for…

Ever wonder if there was a cheat sheet for Twitter that would help you increase engagement or drive traffic (in…

When working with both large brands and local small businesses we often get asked, “What are the SEO best practices for…

There has always been controversy and miscommunication around the topic of Adwords and its impact on SEO rankings. At least…

Have you ever wondered how your industry compares to others in regards to email marketing benchmarks? Our clients who are embarking…

So you’re trying DIY SEO, or maybe you hired an SEO company or consultant to do SEO for your business….

Google’s SEO tagging best practices, and the website tags they value have changed dramatically over the last decade. When I…

It’s no secret that mobile usage is steadily increasing, and creating a mobile optimized website is no longer a “nice…

Not a day goes by that I am talking with a local or small business owner and I mention they…

I often get asked if there are SEO secrets to doing good or great SEO and ranking quickly. Many people…

As Buffer outlines, in their article “Why is Facebook’s color Blue.”, they state that over 90% of our assessment of a…

Have you ever visited a website and became frustrated because you couldn’t find the information or product you needed? Did…

So you’re a business owner who needs a website designed and created and you’re wondering how much it costs to…

With any of our SEO campaigns, we will need access to your Google Analytics and Google Search Console Account ,…

One of the most challenging parts of Digital Marketing is accurate data analytics. It’s easy to launch a Campaign without…

Adding product reviews to your website is a great way to help users in their decision process, as well as…

Any business who is trying to increase high-value traffic or conversions needs to be hyper-focused on their analytics. This includes…

So you were sold a shiny new website design with a new architecture built on user data and customer journey…

Association websites range in size, from big city chamber of commerce websites to local neighborhood associations trying to market the…

Google uses backlinks to help determine what a website or web page is relevant for, and how authoritative a website…

So you are thinking about creating some new content for your website and have asked a few people about how…

Ever wonder if you should delete old content or just let it live on for eternity? I have heard people…

So you are about to publish a new blog post or page on your website. You are hoping that Google…

Are you a company that is trying to get ahead in a social media world? Are you looking for new…

We have all been confused with the Google search results, causing ourselves to ask, “Why don’t I rank in Google?”,…

People ask why we like Simon Sinek so much, maybe because he aligns with our own beliefs about the direction…

Single page WordPress themes (one page WordPress themes and templates) that take a ton of information (usually about a bunch of different topics) and put it on one long scrolling page, is a growing trend that we’ve seen take shape over the last 2-3 years.

What is search engine optimization (SEO)? When defining SEO we wanted to make sure we took Google’s goal into consideration.

When working to qualify or learn more about a potential SEO or web design client it’s important to ask the right questions. This discovery phase helps ensure you can provide the most value to the client, as well as making sure they are able to support and execute your digital strategies – thus getting the most value from you.

This is not going to be the traditional type of post where I write about SEO, Content, Infographics, or Web…

The Agile Method is a particular approach to project management that is utilized in software development. This method assists teams…

I was recently asked by a client if they should create a microsite for a product set they were adding….

I get asked weekly about URLs and the best permalink structure, and the value they have from an SEO standpoint,…