The Linchpin Resource Center

Expert advice for startups through big brands.

Because we know that eduction is the cornerstone of any marketing campaign, we strive to provide trusted resources that help startups, small businesses, and brands get the most out of their digital marketing. These resources range from marketing 101 to more advanced guides and strategies.

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Here’s Why Your Website Was Penalized or Devalued By Google

So your website’s organic traffic dropped, your rankings have all but gone away, and you’re wondering what happened. Was your…

The Google Rules For Great SEO – Is SEO always changing?

Is SEO really always changing or have the core elements of SEO remained the same, and our perception changed due…

Guide To Construction Trends and Contractor Marketing Strategies

There are over 650,000 employers who hire over 6 million employees to construct over $1 trillion worth of structures each…

The Guide To Automotive Marketing and Dealer Strategies

Every year is an opportunity to turn your message around in automotive marketing. New releases are sure to get your…

The Hottest Holiday Marketing Trends and Strategies For Businesses

Americans are expected to spend more than $720.89 billion during the 2018 winter holiday season. This should be on point as spending…

The Beginners Guide To Spin and 360 Product Photography

Like other industries, photography is not moving into the 21st century—it’s already there. Having progressed beyond portraits and weddings, tech-savvy…

The Hottest Supply Chain Technology and Marketing Trends

Supply chain trends in technology are transforming the way business is conducted, and it will continue to evolve well into…

Wine Marketing Trends and Strategies For Alcohol Brands

Wine marketing has never been a walk in the park. Over time, it has become crucial for wineries to master…

The Guide To NonProfit Marketing Services and Donation Strategies

Just because your “business” is not designed to make a profit doesn’t mean you can ignore the marketing principles of…

The Guide To Healthcare Marketing Services and Strategies

According to the American Hospital Association, there are over 5,500 registered hospitals in the US. What are you doing to…

The Guide To Law Firm Marketing and Branding Strategies

According to the Lectric Law Library, the American Bar Association (ABA) was established on August 21, 1878 in New York,…

The Guide To Dental Marketing Strategies and Services

In order for your dental practice to be successful, you’ve got to make sure that all areas are working efficiently….

A Guide to Medical Device Marketing Strategies

Personnel working for the U.S. Food and Drug Administration (FDA) are responsible for keeping tabs on diverse product introductions than…

The 15 SEO Strategies To Conquer SEO Voice Search in 2019

Google has completely changed the way we market to customers over the past 15 years. Customers can ask questions (even…

The Most Important 2019 Higher Education Marketing Trends

Universities have to market themselves differently in 2019 than they did in the past due to the ever-changing nature of…

The Guide To Sports Marketing Services and Strategies

According to Statista, in 2017, the North American sports market had a value of over 90 billion dollars. This figure…

How to Boost Website Sales and Increase Growth In 2019

Statistics show that 96 percent of Americans with internet access have made at least one online purchase in their lifetime…

Why You Should Avoid Small Business Marketing Packages

With 66% of small business owners saying that finding new customers is a top concern, owners and marketing teams need…

How To Design An SEO Friendly Website That Ranks Well

SEO Web Design is a way of designing and developing websites to make them search engine friendly. Making a website…

SEO Strategies For Discontinued or Deleted eCommerce Products

We have all found the perfect item when searching in Google, we click through to buy it, only to find…

A Beginners Guide To Hyperlocal Marketing

Let’s talk about hyperlocal marketing for a minute. What is Hyperlocal marketing you may ask yourself, and how can hyperlocal…

A Beginners Guide To Lean Manufacturing

In order to maximize profit, manufacturers look for ways to reduce manufacturing costs without sacrificing productivity. Many companies implement lean…

Tips to Make Your Web Design Look More Professional

All web designers want any website they work on to look great, but looking gorgeous doesn’t necessarily mean the site…

Top 10 Pharmaceutical Marketing Strategies and Tactics

Most pharmaceutical companies are face many challenges when it is time to market their products. The pharmaceutical industry is highly…

How To Effectively Market A Church Event To Increase Attendance

Your church has worked hard to set up a community event, and now it is time to figure out how…

The Top 20 Church Marketing Ideas To Increase Church Members

How to promote your church is not much different than marketing a secular business or service. You want to define…

Best Trade Show Tips for Small Business Trade Show Success

A trade show is an exhibition for companies to show their products and services. In most cases, trade shows are…

The 10 Tips For Increasing Church Newsletter Subscribers

Email marketing is one of the most powerful methods of outreach for any organization, and even though the church isn’t…

The 10 Church Marketing Strategies to Retain and Attract Members

The average church population has been in gradual decline since the late twentieth century. Therefore, the ability to draw in…

Tips For Creating A Successful Evergreen Content Strategy

An evergreen content strategy is your solution to creating content that appeals to just about everyone and is never outdated….

The Guide To SEO for Squarespace Websites

Squarespace is one of the top website builders, offering a free trial and hundreds of website templates to choose from….

The Franchise SEO Strategies and Digital Marketing Guide

Is your franchise business consistently outranked by local, less-authoritative businesses? In this article we are primarily focused on franchise seo…

Operating (Operational) Costs For an eCommerce or Corporate Website

Over the years we have built a ton of websites across many industries. As digital marketing progresses, the cost it…

The Unfortunate Truth About Pay For Performance SEO Companies

With the number SEO companies popping up who seem to be saying the same thing and offering the same old…

Stats Proving The Importance of SEO for Small Businesses In 2019

If you want to get an edge on the competition in 2019, then you need to know the latest facts…

The 25 Low-Budget Small Businesses Marketing Ideas That Work

Running a successful small business requires more than the ability to appeal to an audience with high-quality products or services….

I’ve Optimized My Website, But I’m Still Not Ranking in Google

We often talk to clients who have either tried to do DIY SEO and optimized their website themselves, or hired…

The 7 Questions You Must Ask When Hiring an SEO Company

SEO is one of the most misunderstood, and most widely scammed business strategies. There are businesses all over the globe that…

Building A Problem-Based Website Navigation For A Solution Driven Mindset

A few months back we had a hypothesis that moving away from a “service-based navigation” and creating a “problem-based website…

Strategies to Encourage Customers to Leave Business Reviews

One of the quickest ways to grow your customer base is by good old word-of-mouth marketing. This is an extremely…

Trade Show Software and iPad Apps For Small Business Success

If you’re a small business owner, you know how important it is to make your business stand out when you…

How To Choose A Web Design Company: 10 Questions You Must Ask

Choosing the best website design company for your small businesses can be difficult. Just going to Google and typing in “web design company” can bring…

Must Dos When Planning A Website Rebuild or Overhaul

So, the time has come for you to do a complete redesign of your website. You know you want to…

The Guide To Website Taxonomy For Users and SEO

What is a website taxonomy? Taxonomy creation is the process of creating a classification system for a website. One of the…

Here’s How Small Businesses Can Stand Out From Their Competition

Did you know 86 percent of people in the U.S. trust small businesses, but only 55 percent have the same…

Understanding the Buyer’s Journey And Where Your Website Fits In

If you want to see better results in today’s online marketplace, it’s vital that you use targeted content. In fact,…

Here’s Why Your Website Design Isn’t Generating Leads Or Sales

You have a great website. It has a modern design, provides a great user experience and has a solid information…

The Real Reasons Why Your Website Needs A Redesign

With the digital marketing space moving at a rapid pace, having an outdated website can have a negative impact on your…

What It Takes To Create A Best In Class Website Design

When searching for an agency to create a website for your business, it can be challenging knowing which companies create…

Here’s Why Your Website Traffic Dropped Suddenly and Significantly

There can be any number of reasons why your website traffic dropped suddenly and significantly. This can be an issue…

What is Best-In-Class SEO?

There are many SEO agencies and SEO consultants who do shady SEO, and don’t come close to measuring up to…

The 11 SEO Data Points To Diagnose Website Traffic Loss

Most websites lose SEO traffic at some point. This is usually do to a poorly executed transition plan or website…

Here’s Why Every Small Business Needs A Great Website Design

Every wonder why small business website design seems to be behind the times? As the Internet landscape evolves, good website…

How To Recover From The Google Fred Update

Every couple of months Google rolls out an update that targets websites that are not providing user-value, or that are…

How to Write A Reconsideration Request To Remove A Google Penalty

So your site has been de-listed from the search engines or your rankings have drastically dropped. You’re losing money, you…

Better Ways To Find The Best Google Keywords For SEO

There are many keyword research guides that outline the best way to determine keywords for your website or choose keywords…

The 9 Truths That Increase Search Engine Optimization Rankings

With the vast amount SEO tips and tactics found on the web, it can be difficult for small businesses trying…

7 Keyword Research Data Points More Valuable Than Search Volume

Keyword research can make or break your SEO campaign. Choosing the wrong keywords can cause a drop in quality website…

Golf Course Web Design Strategies That Increase Bookings

If your wondering how to increase tee time bookings, sell more more pro shop products and branded merchandise, increase events…

The 10 SEO Metrics To Start Tracking In Your Analytics Scorecard Immediately

We work with a variety of companies to help them increase rankings, traffic and conversions; as well as partnering with…

Monthly Tasks to Manage SEO Performance

If you’re going to take the DIY SEO route or just want to monitor how your SEO company is doing, there…

Keys To Do-It-Yourself SEO And Why Your Strategies Aren’t Working

As much as we feel that every company needs a great SEO consultant to help guide their search engine optimization…

Guide to Buying and Advertising on TV Networks and Cable

According to Cengage Learning, television advertising still rules when advertisers make media purchases. Approximately 40 cents of each dollar spent…

Corporate Website Design Tips To Build A Solid Brand

Every company is unique and needs a distinctive website design exemplifying the company’s values and services. It’s not enough for…

A Millennial’s Tips For Designing Websites For Their Generation

Millennials are also consumers, with their purchasing power exceeding $200 billion dollars by next year. Naturally, this leads many companies…

Essential SEO Strategies For Startups To Position A New Brand

SEO for startups and even brands is often viewed as behind-the-scenes manipulations and trickery by many companies who don’t understand…

Facebook Cheat Sheet To Get More Likes and Increase Engagement

With most marketing campaigns the devil and success lies in the execution and furthermore the details of the execution. Below…

How To Create Personas To Understand and Meet User Needs

Personas are used by some of the leading brands around the world to help guide their web design choices and…

Here’s Why You’re Not Ranking In Google’s Local SEO Results Or Map

As a small or local business, ranking in the Google Local SEO results and on Google Maps can give your…

Do This To Help With SEO Traffic Recovery After A Failed Relaunch

There are many strategies that go into creating a new website and launching it properly. But many times website owners,…

Managing A Successful Website Redesign And SEO Website Relaunch

Redesigning and relaunching a high ranking website is not an easy task. There are many ranking factors to manage, and…

Best Days To Post On Facebook Segmented By Industry

Ever wonder what the best days to post on Facebook are? Or maybe you’re wondering if your B2B company, B2C…

The On-page SEO Factors With The Most Impact on Rankings

When we explore SEO at a macro level, there are two parts every SEO campaign should include to give it…

Common Htaccess 301 Redirect Rules

There are common htaccess 301 redirect rules that I find myself searching for each time I build a website for…

Twitter Cheat Sheet To Increase Engagement and Followers

Ever wonder if there was a cheat sheet for Twitter that would help you increase engagement or drive traffic (in…

SEO Internal Link Best Practices and SEO Ranking Impact

When working with both large brands and local small businesses we often get asked, “What are the SEO best practices for…

Does Buying Google Adwords Help SEO Rankings?

There has always been controversy and miscommunication around the topic of Adwords and its impact on SEO rankings. At least…

Email Marketing Benchmarks By Industry: CTR, Bounce Rate, Open Rate

Have you ever wondered how your industry compares to others in regards to email marketing benchmarks? Our clients who are embarking…

Reasons Why Your SEO Isn’t Working or Failed

So you’re trying DIY SEO, or maybe you hired an SEO company or consultant to do SEO for your business….

Google SEO Tagging Best Practices and Tips

Google’s SEO tagging best practices, and the website tags they value have changed dramatically over the last decade. When I…

Mobile Web Design Tips To Increase Conversions and Mobile SEO

It’s no secret that mobile usage is steadily increasing, and creating a mobile optimized website is no longer a “nice…

Small Business Local Link Building Strategies You’re Not Doing

Not a day goes by that I am talking with a local or small business owner and I mention they…

Google SEO Secrets For Ranking Quickly And Increasing Traffic

I often get asked if there are SEO secrets to doing good or great SEO and ranking quickly. Many people…

Psychology of Color Guide For Website Design and Designers

As Buffer outlines, in their article “Why is Facebook’s color Blue.”, they state that over 90% of our assessment of a…

Information Architecture Basics For Website Organization

Have you ever visited a website and became frustrated because you couldn’t find the information or product you needed? Did…

How Much Does A Great Website Cost To Create?

So you’re a business owner who needs a website designed and created and you’re wondering how much it costs to…

How to Give Access to Google Analytics and Google Search Console

With any of our SEO campaigns, we will need access to your Google Analytics and Google Search Console Account ,…

Excel URL Builder for Google Analytics to Customize Your URLs

One of the most challenging parts of Digital Marketing is accurate data analytics. It’s easy to launch a Campaign without…

Best Practices For Adding Reviews To Your Website

Adding product reviews to your website is a great way to help users in their decision process, as well as…

How To Block Referral Spam With Google Analytics Filters or Htaccess

Any business who is trying to increase high-value traffic or conversions needs to be hyper-focused on their analytics. This includes…

Here’s Why Your SEO Traffic Dropped After Your Website Redesign

So you were sold a shiny new website design with a new architecture built on user data and customer journey…

The 14 Things Every Chamber Of Commerce Web Design Must Have

Association websites range in size, from big city chamber of commerce websites to local neighborhood associations trying to market the…

What is a Natural Backlink Profile or Link Graph?

Google uses backlinks to help determine what a website or web page is relevant for, and how authoritative a website…

What Nobody Tells You About Optimizing Content For SEO

So you are thinking about creating some new content for your website and have asked a few people about how…

The ROT Analysis Is The Key To Repurposing Old Content

Ever wonder if you should delete old content or just let it live on for eternity? I have heard people…

On-Page SEO Basics and Best Practices

So you are about to publish a new blog post or page on your website. You are hoping that Google…

What You Should Know About Micro-Content and Micro-Moments

Are you a company that is trying to get ahead in a social media world? Are you looking for new…

Why Doesn’t My Website Rank Better In Google?

We have all been confused with the Google search results, causing ourselves to ask, “Why don’t I rank in Google?”,…

The 10 Simon Sinek Videos That’ll Change Your Business and Life

People ask why we like Simon Sinek so much, maybe because he aligns with our own beliefs about the direction…

SEO Single Page vs. Multiple Page WordPress Themes

Single page WordPress themes (one page WordPress themes and templates) that take a ton of information (usually about a bunch of different topics) and put it on one long scrolling page, is a growing trend that we’ve seen take shape over the last 2-3 years.

The New SEO Definition Is Rooted in The User

What is search engine optimization (SEO)? When defining SEO we wanted to make sure we took Google’s goal into consideration.

SEO Questionnaire For New Clients

When working to qualify or learn more about a potential SEO or web design client it’s important to ask the right questions. This discovery phase helps ensure you can provide the most value to the client, as well as making sure they are able to support and execute your digital strategies – thus getting the most value from you.

Life Lessons My Father Taught Me About Leadership and Managing Teams

This is not going to be the traditional type of post where I write about SEO, Content, Infographics, or Web…

A Beginners Guide To Understanding The Agile Method

The Agile Method is a particular approach to project management that is utilized in software development. This method assists teams…

SEO Advantages and Disadvantages of Using Microsites

I was recently asked by a client if they should create a microsite for a product set they were adding….

Website URL and Permalink Rules to Follow To Create SEO and User-Friendly

I get asked weekly about URLs and the best permalink structure, and the value they have from an SEO standpoint,…