Linchpin is a Chicago SEO Consulting and Web Design Firm

that’s built differently, so we can act differently.

Read The Linchpin Story


There’s a reason we were named a top SEO company in Chicago.

After interviewing local website redesign firms, small and large, and also having consultations with large national site redesign firms, we couldn’t find a provider who could address all the challenges our website project had.


From the very first, Linchpin SEO rose to every challenge and made every call and interaction positive (and fun) with a can-do spirit. Even as the site proved to be a bigger challenge than first anticipated, Bill Ross has come through with the solution for obstacles and problems before they started.

Read The Full Testimonial

Jennifer King Director of Marketing, Camargo

We had previously decided to not renew the contract with our current SEO firm and realized we needed to start the search for a true SEO partner who could help us through the entire process and also give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as Linchpin.


My coworkers and I worked with Bill from the beginning of our website redesign and relaunch to truly come up with a customized plan, and Bill was seen as a valued member of our team. None of us were SEO experts and without Bill’s detailed help and suggestions we would never have been able to achieve the success we are having with our new site.

Read The Full Testimonial

Sarah Leitz Product Marketing Manager, LLamasoft, Inc.


learn more about what we’ve done for other companies

Camargo Case Study

Web Design / SEO / Transition Plan

LLamasoft Case Study

SEO / Transition Plan


Website Design


digital consulting and web services

Websites That Build Brand and Increase Leads


Designing pharmaceutical websites based on solid design strategy that includes a user-centered information architecture, SEO, transition plan, and content strategy.


For Pharmaceutical

Driving Sales And Brand Consistency


Having a best-in-class local SEO strategy and a user-focused website design can help franchisees grow their local brand into a profitable business, and build brand consistency across local store locations.


For Franchises

Building Great Manufacturing Experiences


Our strategies for the  industrial industry include, creating beautiful websites, lead generation, telling your complex story with content, increasing Google traffic, and building your brand.


For Industrial

You Can Find Us

current and future Linchpin locations


The Windy City

Toms River

The Shore and Beyond


Where It All Began