Linchpin is an SEO Consulting and Web Design Firm

who’s built differently, so we can act differently.

Build A Great Experience

Because a great website includes more than design.

Is your website not performing in Google? Is your website experience underperforming, outdated and poorly built, difficult to update, or confusing your users? Our Chicago Web Design team can help.

Build Your Experience

Amplify A Great Experience

We believe great experiences deserve to be found.

Is your website not ranking well in Google? Has your traffic plateaued or dropped? If you have a great website experience and it’s not ranking as well as it should, our Chicago SEO team can help.

Amplify Your Experience


A few of the many companies our Linchpins have helped over the years


There’s a reason we were named a top SEO company in Chicago.

I have worked with Bill on many different projects for SEO. They ranged from sites that have over a hundred fifty million articles to much smaller sites. His custom and personalized approach to SEO is why I keep working with him.

He understands each project is different and provides custom solutions based on what objectives the customer is thriving for. Most agencies treat the situation as a one size fits all so his approach is unique. I would recommend Bill to anybody trying to solve the complex world of SEO.

Jason Dole Vice President of Technology, World Book, Inc.

After interviewing local website redesign firms, small and large, and also having consultations with large national site redesign firms, we couldn’t find a provider who could address all the challenges our website project had.

From the very first, Linchpin SEO rose to every challenge and made every call and interaction positive (and fun) with a can-do spirit. Even as the site proved to be a bigger challenge than first anticipated, Bill Ross has come through with the solution for obstacles and problems before they started.

Read The Full Testimonial

Jennifer King Director of Marketing, Camargo