Linchpin is an SEO Consulting, Web Design, and Digital Strategy Firm

who’s built differently, so we can act differently.

Build A Great Experience

We believe a great website includes more than just creating a great design.

Is your website experience underperforming or outdated? Was your website poorly built, and is confusing your users and Google? Our Web Design team in Chicago or Raleigh can help.

Build Your Experience

Amplify A Great Experience

We believe great websites, experiences, and content deserves to be found.

Is your website not ranking well? Has your traffic plateaued or dropped? If you have a great website and it’s not ranking as well as it should, our SEO team in Chicago or Raleigh can help.

Amplify Your Experience


There’s a reason we were named a top SEO company in Chicago.

After interviewing local website redesign firms, small and large, and also having consultations with large national site redesign firms, we couldn’t find a provider who could address all the challenges our website project had.

From the very first, Linchpin SEO rose to every challenge and made every call and interaction positive (and fun) with a can-do spirit. Even as the site proved to be a bigger challenge than first anticipated, Bill Ross has come through with the solution for obstacles and problems before they started.

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Jennifer King Director of Marketing, Camargo

We had previously decided to not renew the contract with our current SEO firm and realized we needed to start the search for a true SEO partner who could help us through the entire process and also give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as Linchpin.

My coworkers and I worked with Bill from the beginning of our website redesign and relaunch to truly come up with a customized plan, and Bill was seen as a valued member of our team. None of us were SEO experts and without Bill’s detailed help and suggestions we would never have been able to achieve the success we are having with our new site.

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Sarah Leitz Product Marketing Manager, LLamasoft, Inc.


A few of the many companies our Linchpins have helped over the years