Linchpin is a Chicago SEO Consulting and Web Design Firm

who’s built differently, to act differently.

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Build A Great Experience

Because a great website includes more than just design.

Is your website not performing in Google? Is your website experience underperforming, outdated and poorly built, difficult to update, or confusing your users? Our Chicago Web Design team can help.

Build Your Experience

Amplify A Great Experience

We believe that great experiences deserve to be found.

Is your website not ranking well in Google? Has your traffic plateaued or dropped? If you have a great website experience and it’s not ranking as well as it should, our Chicago SEO team can help.

Amplify Your Experience


There’s a reason we were named a top SEO company in Chicago.

After interviewing local website redesign firms, small and large, and also having consultations with large national site redesign firms, we couldn’t find a provider who could address all the challenges our website project had.


From the very first, Linchpin SEO rose to every challenge and made every call and interaction positive (and fun) with a can-do spirit. Even as the site proved to be a bigger challenge than first anticipated, Bill Ross has come through with the solution for obstacles and problems before they started.

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Jennifer King Director of Marketing, Camargo

We had previously decided to not renew the contract with our current SEO firm and realized we needed to start the search for a true SEO partner who could help us through the entire process and also give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as Linchpin.


My coworkers and I worked with Bill from the beginning of our website redesign and relaunch to truly come up with a customized plan, and Bill was seen as a valued member of our team. None of us were SEO experts and without Bill’s detailed help and suggestions we would never have been able to achieve the success we are having with our new site.

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Sarah Leitz Product Marketing Manager, LLamasoft, Inc.