EVERYTHING STARTS WITH A LOCAL SEO AUDIT
Understanding what’s wrong with your website is the first step to fixing and optimizing your experience. We will perform a website audit across 70+ SEO variables that correlate with ranking locally in Google, as well as look at your local competition to better understand what they are doing to rank in Google maps.
Based on the audit, we utilize a combination of the following strategies to build a custom and complete local SEO strategy to help you rank better and beat your competition.
TECHNICAL SEO RECOMMENDATIONS
With the data and insights we gain from your website audit, we’ll create an implementation document that includes a prioritized list of updates that correlate with a high-ranking website and strong SEO foundation. The document will be tailored to the team that will be making the website updates.
LOCAL KEYWORD RESEARCH
The keywords that you choose can make or break your Local SEO strategies. We will help you identify local keywords that will earn you sales and increase website traffic. These strategies can be built using competitor keyword intelligence, adjacent topics, and keyword research tools.
Making sure your listings are optimized and consistent across listing services is a core indicator for geographic location and rankings.
We will utilize our premium tools to analyze and fix your local listings and ensure they are consistent and optimized in a way that Google rewards.
LOCAL CONTENT CREATION
Without locally targeted content it makes it difficult to rank within the search results, and position your small business as a leader in your market.
We can create a strategy for you to create content that users love and Google loves to rank. We can also execute on the strategy and create and publish the recommended content on your website.
LOCAL LINK BUILDING
When done correctly, earning links from local websites can boost your SEO rankings within your market.
We will build a strategy to earn local citations and local links from media outlets and websites within your target geographic area.
Do you know what marketing channels are sending leads or creating sales for your business? This is key to making better business and marketing decisions.
We will provide analytics consulting to help you define a SEO measurement strategy focused on KPIs, and create a custom scorecard to help you track success metrics.