Get a complete picture of your local SEO ecosystem, a custom strategy to rank within your local market and beat your competition in the local Google Maps listing.
When you build your local brand, beating your competition becomes easy
We use the insights we have gained after 20 years of working with national brands with hundreds of locations to help you grow your local business and brand using local SEO strategies.
The Local SEO strategies we use to help your local business grow.
- Google Business Profile Optimization
- Local Keyword Research
- On-Page SEO for Local Pages
- Local Link Building
- Citation Building and Management
- Local Business Listings Optimization
- Online Review Management
- Google Maps Optimization
- Local Competitor Analysis
- Geo-Targeted Content Creation
- NAP Consistency Check
- Local SEO Reporting and Analytics
- Local Voice Search Optimization
- Hyperlocal Targeting
- Local Backlink Analysis
- Location-Based Website Structure
SEO Case Studies & Client Stories
Helping a 120+ location franchise increase their Google Maps listings by 32% and grow their local SEO traffic by 110%.
The team at Hairclub.com contacted us to help them audit their website and online presence for local SEO concerns, and provide local growth recommendations.
We conducted a local and national SEO audit, and provided a local SEO growth strategy, regional landing page strategy, local content creation and a local photo acquisition strategy to generate location specific photos for their Google Business Profile Pages.
Bill and the team are extremely responsive and easy to work with.
They made the website redesign process easy and have measurably improved our company’s online presence. We have seen a 120% increase in qualified leads, and a 200% increase in Google organic traffic.
Deanna DeVooght
Owner, DeVooght House Lifters
Bill has been great. We’ve seen a 120% increase in traffic to product pages, and 72% increase in organic reach.
I’ve worked with him at two companies, and he’s been so flexible in helping us with exactly what we needed and keeping the cost within our budget. When we relaunched our website, Bill walked us through the steps necessary to grow our site visits. In the time I’ve worked with Bill, we’ve tripled the organic traffic to our site.
Sarah
Marketing Director
I’m thankful to have found Linchpin SEO. We’ve increase organic leads by over 40%.
I’m thankful to have found Linchpin SEO as our company’s partner to support our website and SEO initiative. Excellent guidance and work product!
Janice
Marketing Manager, UCFS
Within just a few short months of working with Bill, he was able to transform our online presence and increased our organic traffic by 138%.
After many failed website / SEO projects over the years, I was determined to find someone who could actually deliver and bring us the traffic we needed. Bill is that person, and within just a few short months of working with him, he was able to transform our online presence. We started seeing high-quality leads a few weeks after our new site launched, translating into more meetings and new clients.
Bill provided us with a wonderful copywriter, Evan, who meets with one of our leadership team for a 30-minute interview, resulting in a powerful article being added to our blog each week. Bill is attentive to our needs; we communicate every week. He is a trusted member of our team and very invested in our success. Now we are scrambling to keep up with the growth, which is exactly the problem I was hoping for!
Christine Romney
CEO, Larsen Billing
The only way to describe our experience with Linchpin SEO is incredible. We’ve had a 62% increase in website leads.
The only way to describe our experience with Linchpin SEO is incredible. They’ve been so patient with all of our needs and have fully executed all of them. The SEO work, complete website redesign and upkeep, and customer service have all been phenomenal. We wouldn’t want to work with anyone else!
Claire McCracken
Marketing, Snap36
A month post-launch, we increased traffic by 7% and demo requests by 50%.
We realized we needed to search for a true SEO partner who could help us through the entire redesign process and give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as their team.
My coworkers and I worked with Bill from the beginning of our website redesign and relaunched to develop a customized plan. None of us were SEO experts, and without Bill’s detailed help and suggestions, we would never have been able to achieve the success we are having with our new site.
Senior Product Manager
LLamasoft, Inc.
I highly recommend Linchpin SEO !
Bill is very responsive and super helpful. Anytime I need a change or update, I’m impressed by how quickly he can assist and complete the job perfectly. Our company has been working with him for several years, and we are all very happy. Thank you, Linchpin SEO , for all you do for us!
Tia Angelos
Program Director, Greektown Chicago
Bill is really easy to work with!
He is responsive, explains things well, and is a great problem solver. He created a beautiful and functional website for me. I would highly recommend him and his work.
Brooke
Owner, Tumbleweed Travel Co.
Bill was very communicative and responsive to questions/comments about the process.
He went above and beyond to ensure that he delivered on what was agreed upon.
Melissa
Co-founder, Joshin.com
In a world where customer service is dead, Bill’s team restored my faith in what it means to understand your customer.
I was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin SEO was my savior! He listened to what I wanted, knew exactly what I needed, and helped to launch the blog to the next level.
Alison Victoria
HGTV
You can tell Bill really cares about his clients and producing a good product.
In helping us launch our blog, Bill was strategic about the overall vision and tactical enough to suggest minor enhancements, spend extra time to find solutions that fit our needs, and work within specific guidelines.
He was extremely responsive and proactive every step of the way.
Lindsay Knight
Chicago Ventures
Unlocking Local SEO Excellence: Drive Growth with Proven Strategies
As businesses navigate the complexities of the digital age, the need for strong, local search visibility has never been greater. For companies aiming to dominate their market at the local level, optimizing for local SEO is a game-changing strategy. But what exactly does local SEO entail, and how can your business leverage it to drive measurable growth?
In this article, we’ll explore the key elements of a successful local SEO strategy, breaking it down into actionable insights that will help your business thrive. We’ll discuss everything from Google My Business optimization to crafting a robust local keyword strategy—strategies that can give your company a competitive edge in today’s digital landscape.
Elevate Your Presence: The Power of Local SEO
Local SEO is all about ensuring your business stands out when potential customers are searching for services “near me.” In fact, studies show that 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase. The numbers speak for themselves: local SEO is critical for driving foot traffic and conversions.
By optimizing your website and online presence for local search, you can ensure your business is seen by the right audience at the right time. Here’s how:
- Google My Business Optimization: Claiming and optimizing your Google My Business (GMB) profile is step one. This free tool from Google allows your business to appear on Google Maps and local search results. Be sure to keep your information accurate and up to date—think business hours, contact info, and photos.
- Local Citation Building: Citations are mentions of your business’s name, address, and phone number (NAP) across the web. They help build trust and credibility with search engines, enhancing your local search ranking.
- Localized Content Creation: Your website content should speak to the specific needs and interests of your local audience. Tailor blog posts, service pages, and even meta descriptions to target local keywords, including location-based terms like “SEO services in [City].”
Dominate Local Search: Proven SEO Strategies
To fully harness the power of local SEO, it’s essential to develop a clear, focused strategy that takes advantage of the following core components:
1. Local Keyword Research
Understanding what your potential customers are searching for is critical to success. Conduct thorough local keyword research to identify the terms and phrases people use to find businesses like yours. Tools like Google’s Keyword Planner can help you uncover valuable keywords. Prioritize phrases like “best local SEO services” or “SEO for local businesses” to maximize your impact.
2. On-Page Local SEO
On-page SEO remains a cornerstone of any effective digital marketing strategy. Optimizing your website for local search involves:
- Using localized keywords in title tags, meta descriptions, and headers
- Adding your business name, address, and phone number (NAP) in key places on your website
- Embedding Google Maps on your contact or location page to boost visibility
- Creating location-specific service pages, e.g., “Local SEO services in [City]”
By refining your website’s on-page elements, you can enhance search engine visibility and improve your rankings for local searches.
3. Google My Business Optimization
If you haven’t optimized your Google My Business profile yet, you’re missing out on a massive opportunity. Fully optimizing your GMB listing can drastically increase your chances of showing up in Google’s “Local Pack”—the map and three business listings that appear at the top of local search results.
To improve your GMB profile:
- Keep your business information updated.
- Encourage satisfied customers to leave reviews.
- Respond to reviews to build trust and engagement.
- Use high-quality images to showcase your business.
Remember, 88% of consumers trust online reviews as much as personal recommendations. A well-optimized GMB profile is your gateway to building credibility and trust within your local community.
4. Local Link Building
Link building has long been a vital part of SEO, but for local SEO, it’s even more important. Acquiring backlinks from authoritative local sites, such as local news outlets, blogs, and business directories, signals to search engines that your business is reputable within the community.
Some ways to generate local backlinks include:
- Partnering with local organizations or charities and earning a mention on their website
- Getting listed on local business directories (both niche and general)
- Contributing guest posts to local blogs or publications
5. Mobile Optimization
Given that 61% of all Google searches come from mobile devices, ensuring your website is mobile-friendly is non-negotiable. Google prioritizes mobile-optimized websites in its rankings, and a clunky, unresponsive site can harm your chances of showing up in local search results.
- Ensure fast loading times.
- Make navigation simple and intuitive.
- Optimize images and other media for smaller screens.
Accelerate Results: Analytics and Continuous Improvement
Tracking and measuring your local SEO efforts is essential to ensure long-term success. Use Google Analytics and Google Search Console to monitor website traffic, conversions, and user engagement. You’ll want to keep an eye on key metrics like:
- Organic traffic growth from local searches
- Conversion rates from local leads
- Visibility in the Local Pack
- Customer reviews and ratings
By regularly auditing your performance, you can fine-tune your strategy, ensuring that your business stays on top of local search results.
Final Thoughts: Achieve Unmatched Local Visibility
Local SEO isn’t just a buzzword; it’s a vital strategy for any business looking to grow its local presence. By implementing the right techniques—whether that’s optimizing your Google My Business profile or conducting smart keyword research—you can connect with your audience in a more meaningful way, build credibility, and drive real, measurable results.
As you embark on your local SEO journey, remember that it’s a marathon, not a sprint. Stay patient, stay consistent, and watch your business climb the ranks in local search results.
Are you ready to dominate your local market? Start by embracing these local SEO strategies today, and see the difference it makes for your business.