Local SEO

Get a complete picture of your local SEO ecosystem, a custom strategy to rank within your local market and beat your competition in the local Google Maps listing.

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When you build your local brand, beating your competition becomes easy

Using the insights we have gained after 20 years of working with national brands who have hundreds of locations, to help you grow your local business and brand using local SEO strategies.

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The Local SEO strategies we use to help your local business build its brand and increase sales.

  • Google Business Profile Optimization
  • Local Keyword Research
  • On-Page SEO for Local Pages
  • Local Link Building
  • Citation Building and Management
  • Local Business Listings Optimization
  • Online Review Management
  • Google Maps Optimization
  • Local Competitor Analysis
  • Geo-Targeted Content Creation
  • NAP Consistency Check
  • Local SEO Reporting and Analytics
  • Local Voice Search Optimization
  • Hyperlocal Targeting
  • Local Backlink Analysis
  • Location-Based Website Structure Optimization

SEO Case Studies & Client Stories

Helping a 120+ location franchise increase their Google Maps listings by 32% and grow their local SEO traffic by 110%.

The team at Hairclub.com contacted us to help them audit their website and online presence for local SEO concerns, and provide local growth recommendations.

We conducted a local and national SEO audit, and provided a local SEO growth strategy, regional landing page strategy, local content creation and a local photo acquisition strategy to generate location specific photos for their Google Business Profile Pages.

Bill and the team are extremely responsive and easy to work with.

They made the website redesign process easy and have measurably improved our company’s online presence. We have seen a 120% increase in qualified leads, and a 200% increase in Google organic traffic.

Deanna DeVooght
Owner, DeVooght House Lifters

Bill has been great. We’ve seen a 120% increase in traffic to product pages, and 72% increase in organic reach.

I’ve worked with him at two companies, and he’s been so flexible in helping us with exactly what we needed and keeping the cost within our budget. When we relaunched our website, Bill walked us through the steps necessary to grow our site visits. In the time I’ve worked with Bill, we’ve tripled the organic traffic to our site.

Sarah
Marketing Director

I’m thankful to have found Linchpin SEO. We’ve increase organic leads by over 40%.

I’m thankful to have found Linchpin SEO as our company’s partner to support our website and SEO initiative. Excellent guidance and work product!

Janice
Marketing Manager, UCFS

Within just a few short months of working with Bill, he was able to transform our online presence and increased our organic traffic by 138%.

After many failed website / SEO projects over the years, I was determined to find someone who could actually deliver and bring us the traffic we needed. Bill is that person, and within just a few short months of working with him, he was able to transform our online presence. We started seeing high-quality leads a few weeks after our new site launched, translating into more meetings and new clients.

Bill provided us with a wonderful copywriter, Evan, who meets with one of our leadership team for a 30-minute interview, resulting in a powerful article being added to our blog each week. Bill is attentive to our needs; we communicate every week. He is a trusted member of our team and very invested in our success. Now we are scrambling to keep up with the growth, which is exactly the problem I was hoping for!

Christine Romney
CEO, Larsen Billing

The only way to describe our experience with Linchpin SEO is incredible. We’ve had a 62% increase in website leads.

The only way to describe our experience with Linchpin SEO is incredible. They’ve been so patient with all of our needs and have fully executed all of them. The SEO work, complete website redesign and upkeep, and customer service have all been phenomenal. We wouldn’t want to work with anyone else!

Claire McCracken
Marketing, Snap36

A month post-launch, we increased traffic by 7% and demo requests by 50%.

We realized we needed to search for a true SEO partner who could help us through the entire redesign process and give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as their team.

My coworkers and I worked with Bill from the beginning of our website redesign and relaunched to develop a customized plan. None of us were SEO experts, and without Bill’s detailed help and suggestions, we would never have been able to achieve the success we are having with our new site.

Senior Product Manager
LLamasoft, Inc.

I highly recommend Linchpin SEO !

Bill is very responsive and super helpful. Anytime I need a change or update, I’m impressed by how quickly he can assist and complete the job perfectly. Our company has been working with him for several years, and we are all very happy. Thank you, Linchpin SEO , for all you do for us!

Tia Angelos
Program Director, Greektown Chicago

Bill is really easy to work with!

He is responsive, explains things well, and is a great problem solver. He created a beautiful and functional website for me. I would highly recommend him and his work.

Brooke
Owner, Tumbleweed Travel Co.

Bill was very communicative and responsive to questions/comments about the process.

He went above and beyond to ensure that he delivered on what was agreed upon.

Melissa
Co-founder, Joshin.com

In a world where customer service is dead, Bill’s team restored my faith in what it means to understand your customer.

I was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin SEO was my savior! He listened to what I wanted, knew exactly what I needed, and helped to launch the blog to the next level.

Alison Victoria
HGTV

You can tell Bill really cares about his clients and producing a good product.

In helping us launch our blog, Bill was strategic about the overall vision and tactical enough to suggest minor enhancements, spend extra time to find solutions that fit our needs, and work within specific guidelines.

He was extremely responsive and proactive every step of the way.

Lindsay Knight
Chicago Ventures