- SEO Maturity Assessment – Learn how deeply SEO best practices are baked into processes, culture, and tech stacks to forecast success.
- Technical SEO Audit – Mimic a full‑scale Google crawl to inspect more than 90 on‑page and infrastructure variables.
- SEO Content Audit – Map every URL against traffic, engagement, and topical depth to flag ROT content, keyword cannibalization, and content gaps.
- Competitive Research – Reverse‑engineer top organic rivals to reveal the keywords, backlink strategies, and site architectures powering their advantage.
- Website Redesign Audit – Diagnose why a new design tanked rankings or conversions, and get fixes to restore growth.
After two decades of dissecting hundreds of sites, we’ve seen every technical glitch, content gap, and UX misstep imaginable—and we know exactly how to fix them. Our audits surface the invisible issues draining visibility and conversions, then translate findings into an action plan your developers, marketers, and executives can rally around.
Website Audit & Analysis That Turns Data into Direction
Why Your Site Underperforms—and How We Reverse It
If competitors outrank you or conversions feel stuck, the root cause is rarely one single flaw. Speed bottlenecks, crawl‑depth traps, thin content, and misaligned UX often conspire together. Our audit package captures raw data, extracts insight, and delivers a ranked list of fixes so you can move from guessing to winning.
Our technical website audit team probes every layer of your stack, running a full website audit that fuses website diagnostics, performance analysis and SEO site audit intelligence to expose crawl errors, Core Web Vitals bottlenecks and content gaps. Using advanced digital audit services, we deliver a comprehensive website analysis that benchmarks site health audit metrics against competitors and prioritizes fixes that move revenue needles fast. Each site quality audit assigns ownership so development, design and marketing align on remediation. The result is a rigorous technical website audit roadmap that turns a sluggish domain into a search‑optimized, conversion‑ready asset.
Our Web Audits
Is your website performing at its best? If not, we can figure out why, and come up with a plan to fix it.
Results & Client Stories
Bill helped our 120+ location franchise, increase our Google Maps listings by 32% and grow our local SEO traffic by 110%.
After completing comprehensive local and national SEO audits, they rolled out a location‑focused growth plan that included regional landing pages, hyper‑local content, and a photo‑acquisition program for each Google Business Profile. The results speak for themselves.
Bill
Marketing Director, HairClub.com
Linchpin SEO sets the gold standard for search‑engine optimization.
Under their guidance, our organic blog reach climbed 124%, total organic sessions jumped 263%, and product‑page traffic soared 157%. Bill’s deep technical expertise—paired with his gift for explaining complex concepts to any audience—has been invaluable. If you want to accelerate organic growth, look no further.
Zara Puckrin
Marketing Manager, Reprocell
Bill is a pleasure to collaborate with and an encyclopedic SEO resource.
Two things distinguish him: first, he can draw on real‑world experience for virtually any SEO scenario; second, he understands how SEO intersects with content strategy, user experience, and broader marketing channels.
David Buesing
Director of SEO, Mindshare
We are deeply grateful for Bill and the Linchpin SEO team.
From logo and website design to SEO optimization and engaging blog content, their expertise has fueled our growth through three major site iterations. Bill’s responsiveness and commitment to understanding our brand make him an indispensable partner.
Ingrid
Marketing Manger, Agno Pharma
Linchpin SEO re‑engineered our SEO strategy to reflect our new brand and guided us through multiple M&A migrations.
Their content and keyword roadmap preserved traffic and leads while consolidating acquired sites into the primary 1WorldSync.com domain—an outcome we could not have achieved alone.
I recommend Bill to anyone tackling complex SEO challenges.
His customized, goals‑driven strategies stand in stark contrast to the one‑size‑fits‑all approach common in the industry.
Jason Dole
VP of Technology, World Book
FAQs about our Website Audit Services
How is a website audit different from a quick SEO scan?
Most free scans scrape surface‑level metrics. Our audit digs into code, server logs, content depth, backlink quality, and user journeys to uncover systemic issues a scan can’t see.
How long does the audit take?
Standard sites (up to 10 k URLs) are completed in two to three weeks. Large enterprises or multi‑domain ecosystems may require four to six weeks.
Will my developers understand the recommendations?
Yes. We pair every finding with plain‑language context plus Git‑ready code snippets, acceptance‑criteria checklists, and priority tags for sprint planning.
Do you implement the fixes?
Implementation support is optional. We can work alongside your in‑house team, provide QA and validation, or handle updates end‑to‑end.
How will we measure improvement?
KPIs include index coverage, Core Web Vitals scores, organic traffic, ranking lifts, and conversion growth. Dashboards update in real time and quarterly reviews track compound gains.
What does it cost?
Pricing scales with site size and audit scope. You’ll receive a fixed, itemized quote—no hidden fees or hourly surprises.