Competitive Audit and Research

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Learn what your competition is doing and how to best position your brand for success.

Teaching you how to beat your competition and take market share away from them.

Harnessing the power of cutting-edge tools and methodologies, our linchpin team delves deep into your industry’s landscape to identify direct competitors, potential disruptors, and emerging players. Our systematic approach empowers you to comprehensively understand the competitive landscape, revealing hidden opportunities and potential threats that can significantly impact your business’s growth.

Bill Ross

The linchpin team is not defined by how many awards we’ve won or how many clients we have, but by our relentless pursuit of project efficiency, great brand experiences, building trusted friendships, and caring about client success more than our bottom line.

Why Clients Stay For Years

…even though we don’t do long-term contracts.

Competitor Research

Our research helps identify who your direct and indirect competitors are, their strategies, and the gaps you can fill.

  1. Competitor Identification: Identification of your primary and secondary competitors.
  2. Competitor Profiling: Detailed profiles outlining competitor products, services, and value propositions.
  3. Strategy Analysis: Insight into competitor pricing strategies, sales channels, and market positioning.
  4. SWOT Analysis: Comprehensive understanding of strengths, weaknesses, opportunities, and threats.
  5. Opportunity Identification: Recommendations for capitalizing on gaps in the marketplace.
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Competitor Audit

Our competitor audit helps you identify your competitors’ digital marketing strategies and how to beat them.

  1. Website Analysis: We examine the structure, content, SEO, and user experience of your competitors’ websites.
  2. Social Media Presence: Analysis of social media strategies, content types, and posting frequency.
  3. SEO Assessment: Detailed evaluation of keyword usage, backlink profile, domain authority, and search rankings.
  4. Content Strategy: Examination of content types, frequency of publication, and content themes.
  5. Paid Advertising: Evaluation of PPC strategies, platforms, ad creative, and targeted demographics.
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Our Priorities Drive Your Marketing and Business Success.

Why do clients stay with us for years, even though we don’t do long-term contracts?

We prioritize our relationship with you, the efficiency of your project, and focusing on the things that matter for your and your business’s success.

Driven By Caring

Your team includes creative marketing experts from top agencies and brands who care more about your success than our bottom line.

Self-Testing

We believe in a continuous testing methodology and often perform marketing tests on our website to gain insights you can use.

Project Efficiency

We’ve built our internal processes to eliminate wasted time and optimize client communication to provide full strategic transparency.

Only Local Teams

You’ve invested in our digital marketing and creative all-stars, so we don’t outsource your work outside our core team.

No Politics

We’ve removed the hierarchical red tape, eliminated agency politics, and given you direct access to our agency founder.

Eliminate Costs

We’ve eliminated the costs that don’t provide value or contribute to an increased ROI for your project.