Competitive Audit and Research

Learn what your competition is doing online and how to best position your brand for success.

A competitive audit involves analyzing your competitors’ digital marketing strategies, pinpointing their strengths and weaknesses, and using this information to gain a competitive advantage.

Our Competitor Audit Services

1. Website Analysis: We examine the structure, content, SEO strategies, and user experience offered by your competitors’ websites.
2. Social Media Presence: Analysis of social media strategies, engagement metrics, follower demographics, content types, and posting frequency.
3. SEO Assessment: Detailed evaluation of keyword usage, backlink profile, domain authority, and search rankings.
4. Content Strategy: Examination of content types, frequency of publication, engagement metrics, and content themes.
5. Email Marketing: Insights into competitor email campaigns’ frequency, content, and engagement.
6. Paid Advertising: Evaluation of PPC strategies, advertising platforms, ad creative, and targeted demographics.
7. Online Reputation: Assessment of online reviews, customer sentiment, and how your competitors manage their online reputation.

Competitor Research

Our competitor research services help you identify who your direct and indirect competitors are, understand their strategies, and discover gaps you can fill.

Our Competitor Research services include:

1. Competitor Identification: Identification of your primary, secondary, and tertiary competitors.
2. Competitor Profiling: Detailed profiles outlining competitor products, services, and value propositions.
3. Strategy Analysis: Insight into competitor pricing strategies, sales channels, and market positioning.
4. SWOT Analysis: Comprehensive understanding of your competitor’s strengths, weaknesses, opportunities, and threats.
5. Opportunity Identification: Recommendations for capitalizing on gaps in the marketplace.