Creating a great website includes more than just design.
Stop hurting your business by buying cheap web design packages, and start building your brand the right way.
Our professional website design and development process includes building a website that helps customers find you on Google, creating a strategy to increase user engagement and conversions, helping you create great website content, and building a reporting and measurement framework to help you get more value from your website.
How a website is designed and coded, and what content is used and how it’s structured, plays a huge role in how discoverable a website is within search engines like Google. Often a website will look good, but a quick look behind the scenes shows SEO and content strategy was not done.
The goal of our mobile friendly and responsive websites is to create a website experiences that users want to engage with, represents your brand and vision, is easy to use, and Google wants to rank.
How The Best Website Design Companies Think
With 75% of people basing the credibility of a business on how their website looks, and 94% of people saying a bad website is the reason they mistrust a business. a great website for both enterprise brands and small businesses must include so much more than just a pretty design. Great websites:
- Help users find information efficiently and effectively
- Have consistent design elements
- Include in-depth content
- Have built-in search engine optimization
- Are easy to update and change
- Have optimized code for speed
- Look great on mobile devices
- Help build brands that users love
When done correctly, the benefits of having a great website include: increased leads and sales, increase SEO traffic and rankings, increase repeat customers, build customer trust and satisfaction, position your business as an industry leader, and grow your brand.
Caring about your business fuels our passion.
Most say it’s crazy we care so much about our design clients, that we often put their success before our own profits. But we know it’s the correct thing to do.
Our Best-in-Class Web Design Process
Our comprehensive website design process creates websites that helps customers find you on Google, grows your brand, increases sales, and helps you get the most from your marketing dollars.
Current State Debrief
We will work with your team to understand the evolution of your website, and what functionality and design elements work best. This will help us plan, and give direction for the new website. This will include:
- Reviewing the current sitemap, content value, and which pages are a priority in the new architecture
- Understanding your target users and what you know about them regarding their content expectations
- Reviewing the competition to gain insights into their design and content strategy
Making sure you can effectively track KPIs, goals, and inform Google that you have a new website, we will work with your team to integrate and setup Google Analytics and Google Search Console into your new site. This will include the following items:
- Goal Definition Session
- Google Analytics and Webmaster Tools Setup
- Reporting Strategy
Code / Framework Definition
This is part of the planning phase in which we will find a framework that has the functionality and elements needed to create your new website. Making sure your website’s framework runs efficiently, is easy to use, and is flexible enough to integrate additional 3rd party functionality will be key for expanding functionality and building elements that address your user needs. The framework will be chosen based on:
- Inherent Functionality
- Code Base Efficiency
- Design Efficiency
- Page Builder Used
How your website’s content is structured is not only beneficial to SEO, but it needs to align with your user’s expectations. We will create your website’s information architecture, aligning it with user expectations and search engine value. This includes:
- Extracting and analyzing the current content sets
- Organizing/consolidating content sets to align with user behavior and SEO value
- Building an optimized sitemap and site structure that aligns with the expectations of your target audience
Website Design and Development
Once we have the final content set and sitemap finalized, we will create a working model to show the basic layout and functionality of the website. Once the model is completed and approved we will start designing the website. The design process will include the following:
- Creating a design for the website that optimizes page structure for users and search engines, and helps communicate brand values
- Website development, testing, and optimizing the code for search engines, mobile devices, and site speed
- Form implementation that allows for integration with CRM systems, and the collection of lead information
Search Engine Optimization
All our designers make it a priority to work with our SEO team to include on-site SEO. Prior to adding the new content set to the website, we will optimize it for search engines. This includes optimizing the following:
- Title Tags, Images, and Content
- On-page Content Hierarchy
- Internal Link Structure and Navigation
SEO and User Transition Plan
Having a transition plan in place when redesigning a website is vitally important to ensure the user journey remains uninterrupted, and search engines can efficiently and effectively apply value to the new website. Missing this step, or poor implementation, can cause traffic loss and user satisfaction decline.
Because we’ll be doing the design, coding, and strategy, most of our transition plan will be integrated into those elements.
Website Quality Assurance
Each of the teams that are involved in creating your website will follow strict QA processes to make sure your website is optimized for uses, search engines, and mobile devices, as well as reviewing functionality and lead form or shopping cart execution.
Having a brand book is key to ensuring that whether it’s an email, a brochure, merchandise, or a 10-foot sign, your company’s identity will be consistent across all customer and user touch points.Your brand book will include the following:
- Your brand’s color palette with color values for screens, websites, printed materials, and Pantone printing
- Your brand’s typography and how to use it most effectively in print and online
- Information on secondary graphic elements, iconography, and where and when to use it
- Breakdown of key templated documents like brochures, business cards, and technical briefs
- Examples of proper applications on different materials and merchandise