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Website Design

Did you know that 94% of people say a bad website is one of the main reasons they mistrust a business.

Your Website Design Includes So Much More Than It’s Design

With 94% of people saying a bad website is one of the main reasons they mistrust a business, not investing in your new website or using a cheap web design company will limit your business growth and hurt your brand.

When done correctly, the benefits of having a professional content-first website include increased leads and sales, SEO traffic growth, increased customer trust, better positioning of your business as a leader, and growing your brand.

Our team. Our SEO web design team comprises senior-level website and print designers and digital strategists from top digital agencies and brands who have built websites for many big brands.


Our Why

After leading digital strategies at large agencies and consulting firms for over a decade, I wanted to build a digital agency that businesses could believe in.

By prioritizing your projects efficiency, our relationship, and caring about your success, we can achieve better marketing ROI and increased MQL, SQL, and MRR for your business.

Contact Bill Today

Stop hurting your brand by buying cheap web design packages, and start building your brand correctly. Our content-first web design process helps you get more value and better ROI from your website.

Recent Projects

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Our Web Design Process

Our creative agency builds websites using WordPress, Craft, Shopify, and other enterprise CMS platforms. We offer professional creative services to help your business build a great website that users love to engage with, and Google loves to rank.


1. Your Goals Drive Our Website Design Strategy

We will have a working brainstorm session with your team to understand the evolution of the current website, which functionality and design elements work best, and your goals for your new website. This will help us plan and give direction for your new website.

web design framework Linchpin SEO

2. Code Framework Impacts Everything

The code framework of your website is the bones of the website and impacts everything from SEO, site speed, functionally, and the agile nature of your website to evolve as digital marketing changes. Choosing the correct framework (or in WordPress website verbiage, the theme, and the page builder) will be a large part of our strategy.

website ia Linchpin SEO

3. Information Architecture Helps Google and Users Find Information Efficiently

How your website’s content is structured is not only beneficial to SEO, but it needs to align with your user’s expectations. We will create your website’s information architecture, aligning it with user expectations and search engine value.

content audit Linchpin SEO

4. Your Content Can Make Or Break Your Success

Your content strategy plans for the creation, organization, optimization, governance, and measurement of useful and valuable content. We will work with you to define the content that your website needs to rank well and meet user’s needs.

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5. Not All Website Design & Development Is Equal

Once we have the final content set and sitemap finalized, we will start creating your new responsive design that will hold and showcase your content sets. This stage starts with creating a working model to show the basic layout and functionality of your website.

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6. Search Engine Optimization At The Core

Our designs include on-site SEO to ensure the search engines like your new website design and content when your website launches. Before adding the content set to your website, we will optimize it for search engines.

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7. SEO Migration Plan To Retain Rankings

Having a transition plan when redesigning a website is vitally important to your website’s success. We will create a plan to migrate users and search engines from your old website to your new one so the user’s journey remains uninterrupted and search engines can continue to rank your website.

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8. Data and Measurement

Making sure you can effectively track key performance indicators, business goals, and inform Google that you have a new website, we will work with your team to integrate and set up Google Analytics and Google Search Console on your new website.

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9. Pre-launch and Post-launch QA

Before and after we launch your new website, we do an extensive quality assurance process to ensure your website functions properly and is presented to Google in the best way that will positively impact rankings and traffic.

Website Design FAQs

How mush does a website design cost?

That is a great question; however, unfortunately, there is not a simple answer. Many aspects influence the pricing for a website.

The only thing we can tell you about our website design pricing is that the majority of our clients pay between $7,000 – $18,000 for one of our custom websites.

Is SEO included in my website?

Yes. At our core, we are an SEO company, who also happens to design great websites. Thus, we understand the importance of SEO and how to integrate it throughout your entire web design project.

Who will be working on my website design?

We use our team of designers (who are located in Michigan) in our Linchpin core for all website design projects. We don’t outsource our website design work.

How long will it take to launch my website?

Typically we can take a website from concept to launch anywhere from 12-20 weeks – depending on complexity and functionality needed.

What CMS do you use?

This is dependent on the goal of the website. For most eCommerce websites, we use Shopify; for B2B websites, we typically use WordPress or Craft. However, we have worked with many different CMS over the years, so there are few limitations.

Do you host our website?

We don’t currently offer website hosting. However, if you need a recommendation for which hosting to use, we can provide that at the start of the project.

How many concepts and revisions do we get?

We usually provide a couple of concepts and don’t usually have a hard limit on revisions (within reason). We want to work towards providing you with a website you can be proud to show off.

Do you offer ongoing maintenance or strategy?

Yes, we offer website maintenance, SEO, strategy, content creation, and brand strategy. Usually, if you opt into ongoing maintenance, we will showcase your business in our portfolio since we know the design will remain consistent.