We’ve created a cross-team approach and content-first design strategy that gets you better ROI from your website design project.
At our core, we’re an SEO agency, so why have we built a team of industry-leading designers?
The answer is simple. Your website design experience is a Google ranking factor that impacts SEO.
Many companies design or redesign websites, but few take the holistic approach our team does (read about our process here). When done correctly, the benefits of having a professional content-first website include; increased leads and sales, SEO traffic growth, customer trust, positioning of your business as a leader, and better ROI.
Our content-first web design team in NC and MI includes website and print designers and digital strategists from top digital agencies and brands who have built websites for many big brands.
- We typically design websites within WordPress and Craft CMS but can utilize various enterprise content management systems like Hubspot.
- We have in-depth experience with eCommerce website design within Shopify or Craft.
We are not defined by how many awards we’ve won or how many clients we have, but by our relentless pursuit of project efficiency, great brand experiences, building trusted friendships, and caring about client success more than our bottom line.
…even though we don’t do long-term contracts.
The Real Reason Your Website Matters
With every engagement a person has with your company, online or offline, they decide if they want to do business with you. Thus, brand inconsistencies or a poor website experience is a lost opportunity to grow your business.
Our Professional Web Design Process
Our objective of offering full-service website design is to create an engaging and integrated experience that users want to engage with, represents the brand, is easy to use, and Google wants to rank.
Getting the correct WordPress hosting is vital for having a website that performs well for users and Google and has excellent support when issues arise.
We will work with your team to understand the evolution of the current website and what functionality and design elements work best.
We will work with you to explore your users and better understand their website and content likes, needs, and wants. This will help us create a website that your users enjoy engaging with.
To ensure you can effectively track KPIs and inform Google that you have a new website, we will work with your team to integrate and set up Google Analytics and Google Search Console into your new website.
How your website’s content is structured is beneficial to SEO and needs to align with your user’s expectations. We will create your website’s information architecture, aligning it with user expectations and search engine value.
Content and Brand Messaging
Content and messaging are the backbone of any great brand. Based on the defined information architecture, we will work with your team to help create the content and brand messaging for each page within the website.
This part of our website design process includes our conversion rate experts ensuring your website’s conversion points are correctly placed to effectively and efficiently capture quality leads.
Once we have finalized the content set and sitemap, we will create a new responsive design to hold and showcase the content sets.
This stage starts with creating a working model to show the basic layout and functionality of the website.
SEO Integration & Migration
SEO is fully integrated into each of the stages. This phase will include on-site SEO to ensure the search engines like your new website design and content.
If we do a website redesign, we will also create a transition plan for your SEO to ensure you don’t lose rankings or the value your website has earned.
Once your website has been launched, our teams will do extensive quality assurance to ensure the website, lead capture form, and analytics are working correctly.
A brand book ensures your company’s identity remains consistent across all customer and user touchpoints.
We provide a brand book to set the rules for how your visual brand should be utilized throughout online and offline marketing channels.