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Website Design

Creating a professional website includes more than just design.

Stop hurting your brand by buying cheap web design packages, and start building your brand correctly.

94% of people saying a bad website is why they mistrust a business.  Thus, not investing in your new website or using a cheap web design company will limit your business growth and hurt your brand.

When done correctly, the benefits of having a professional content-first website include increased leads and sales, SEO traffic growth, increased customer trust, better positioning of your business as a leader, and growing your brand.

Our team. Our SEO web design team is comprised of senior-level website and print designers and digital strategists from top digital agencies and brands who have built websites for many big brands.


Our Why

After leading digital strategies at large agencies and consulting firms for over 15 years, I wanted to build a digital agency that businesses could believe in.

By prioritizing project efficiency, client relationships, and caring about our clients’ success, we can achieve better marketing ROI and increased MQL, SQL, and MRR for our partners.

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Recent Projects

3 scaled e1592330361660 Linchpin SEO
cr Linchpin SEO
linchpin seo services and web design
12 scaled Linchpin SEO
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Our Web Design Process

Our creative agency builds websites using WordPress, Craft, Shopify, and other enterprise CMS platforms. We offer professional creative services to help businesses build a great website that users love to engage with, and Google loves to rank.

Our comprehensive content-first web design process helps you get more value, a better ROI from your website.

1. Goals and Business Review
2. Current State Analysis
3. Code Framework Definition
4. Information Architecture
5. Content Strategy
6. Website Design

7. Website Development
8. Search Engine Optimization
9. SEO Migration Plan
10. Measurement Strategy
11. Website QA
12. Your Brand Book

Website Design FAQs

How mush does a website design cost?

That is a great question; however, unfortunately, there is not a simple answer. Many aspects influence the pricing for a website.

The only thing we can tell you about our website design pricing is that the majority of our clients pay between $7,000 – $18,000 for one of our custom websites.

Is SEO included in my website?

Yes. At our core, we are an SEO company, who also happens to design great websites. Thus, we understand the importance of SEO and how to integrate it throughout your entire web design project.

Who will be working on my website design?

We use our team of designers (who are located in Michigan) in our Linchpin core for all website design projects. We don’t outsource our website design work.

How long will it take to launch my website?

Typically we can take a website from concept to launch anywhere from 12-20 weeks – depending on complexity and functionality needed.

What CMS do you use?

This is dependent on the goal of the website. For most eCommerce websites, we use Shopify; for B2B websites, we typically use WordPress or Craft. However, we have worked with many different CMS over the years, so there are few limitations.

Do you host our website?

We don’t currently offer website hosting. However, if you need a recommendation for which hosting to use, we can provide that at the start of the project.

How many concepts and revisions do we get?

We usually provide a couple of concepts and don’t usually have a hard limit on revisions (within reason). We want to work towards providing you with a website you can be proud to show off.

Do you offer ongoing maintenance or strategy?

Yes, we offer website maintenance, SEO, strategy, content creation, and brand strategy. Usually, if you opt into ongoing maintenance, we will showcase your business in our portfolio since we know the design will remain consistent.