Our website design agency knows that every engagement point counts.
Our design team creates online experiences that include the complete customer journey – from building a website that helps your customers find you on Google, to creating a strategy to increase user engagement and conversions.
The goal of our website design process is to take your offline brand experience and replicate it online; giving your users a seamless transition.
Our project objective for all our website design projects is to create an engaging and integrated experience that users want to engage with, represents the brand vision, is easy to use, and Google wants to rank.
People Love Working With Us
We can’t recommend them highly enough. They are exceptional.
After interviewing local and large national site redesign firms, we couldn’t find a provider who could address all the challenges. Then we found Bill and his team.
They met every need we had with our website redesign, site and blog integration, brand and look update, and forms-CRM assimilation. Bill and his team exceeded our expectations.
Marketing Director, Camargo Pharmaceutical
Our Website Design Process
Current State Debrief
We will work with your team to understand the evolution of the website, and what functionality and design elements work best. This will help us plan and give direction for the new website design. This will include items such as:
- Reviewing the current sitemap, content value, and which pages are a priority in the new architecture.
- Better understanding your target users, and what you know about them in regards to content expectations.
- Reviewing the competition to gain insights into their design and content strategy.
Design / Code Framework Definition
This is part of the planning phase in which we will find a framework that has the functionality and elements needed to create your new website. The framework will be chosen based on:
- Inherent Functionality
- Code Base Efficiency
- Design Efficiency
- Page Builder Used
Making sure your website’s framework runs efficiently, is easy to use, and is flexible enough to integrate additional 3rd party functionality; will be key for expanding functionality and building elements that address user needs.
How your website’s content is structured is not only beneficial to SEO, but needs to align with your user’s expectations. We will create your website’s information architecture – aligning it with user expectations and search engine value. This includes:
- Extracting and analyzing the content sets.
- Organizing/consolidating content sets to align with user behavior and SEO value.
- Building an optimized sitemap and site structure that aligns with the expectations of your target audience.
Design and Development
Once we have the final content set and sitemap finalized, we will start creating the new responsive design that will hold and showcase the content sets. This stage starts with creating a working model to show the basic layout and functionality of the website.
Once the model is completed and approved we will start designing the website. The design will include:
- Creating a design for the website to optimize page structure for users and search engines, and help communicate brand values through design.
- Website development, testing, and optimizing the code for search engines, mobile devices, and site speed.
- Form implementation that allows for integration with CRM systems, and the easy capture and collection of lead information.
Search Engine Optimization
All our designers make it a priority to work with our SEO team to include on-site SEO to ensure the search engines like your new website design and content when your website launches. Prior to adding the new content set to the website, we will optimize it for search engines. This includes optimizing:
- Title Tags, Images, and Content
- On-page Content Hierarchy
- Internal Link Structure and Navigation
- PDF Optimization
SEO and User Transition Plan
Having a transition plan in place when redesigning a website is vitally important to ensure the user journey remains uninterrupted, and search engines can efficiently and effectively apply value to the new website. Missing this step, or poor implementation, can cause traffic loss and user satisfaction decline.
Because we’ll be doing the design, coding, and strategy, most of our transition plan will be integrated into those elements.
Making sure you can effectively track KPIs, Goals, and inform Google that you have a new website, we will work with your team to integrate and setup Google Analytics and Google Search Console into your new website. This will include the following items:
- Goal Definition Session
- Google Analytics and Webmaster Tools Setup
- Reporting Strategy
Having a brand book is key to to ensuring that whether it’s an email, a brochure, merchandise, or a 10-foot sign, your company’s identity will be consistent across all customer and user touchpoints. Your brand book will include:
- The variations of your logo, how to (and not to) use them, with visual examples.
- Your brand’s color palette with color values for screens, websites, printed materials and pantone printing.
- Your brand’s typography and how to use it most effectively in print and online.
- Information on secondary graphic elements, iconography, and where and when to use it.
- Breakdown of key templated documents like brochures, business cards, technical briefs.
- Examples of proper applications on different materials and merchandise.