When the internet began to rise to fame, building a website was simple and required minimal coding for complete optimization. Today, SEO or search engine optimization techniques are routinely advanced and updated, requiring a more thought-out content creation process to reach your intended audience online.
With millions of new websites being built yearly, knowing how to boost your website’s SEO is essential to remain competitive and relevant. One of the most well-known and popular methods of establishing authority and promoting a website’s SEO today involves creating content hubs.
What is a Content Hub?
A content hub is a central location on a website that provides users with articles, infographics, and other relevant content to the topic or subject they are interested in. Highly relevant content that appears in one location can help build a more loyal following while establishing your website as authoritative, trustworthy, and reliable.
Creating separate, designated, and curated sections on your website for different types of content is a way to minimize confusion when users are browsing your site for specific information. Additionally, it is much easier to build a wider following of users due to their ability to quickly find the content they are looking for while browsing your website.
Types of Content Hubs
Many content hubs are available online, created by individual entrepreneurs, mega-corporations, and even new start-ups. Some content hubs may only include text-based articles, while others may include videos, photos, animations, and infographics.
Because of the freedom content hubs offer, creating multiple hubs is highly advisable for any website looking to optimize its SEO to maximize its online reach.
Benefits of Using Content Hubs
Using content hubs on your website is a great way to set yourself apart from your competition while providing more use for your website for those who visit. Some of the most notable benefits of creating content hubs for your website include the following:
- Authority: Establishing your website’s authority is essential if your goal is to grow your website’s SEO traffic. Without authority, boosting your website’s ranking within search engine results becomes increasingly tricky. Content hubs help boost SEO by allowing you to create specific content designated for various areas of your website drastically.
- Engagement: Are you tired of visitors only viewing one or two articles on your website? Do you want to retain your visitors for extended periods, thus boosting your website’s overall optimization? Use content hubs to attract specific audiences while providing relevant, high-quality content that resonates most with each visitor you receive.
- Stand Out: Set yourself apart from the competition by implementing content hubs. Whether you are an independent freelancer or building a massive news network online, content hubs can keep visitors interested while leaving a unique and lasting impression.
- Get Organized: Have hundreds of articles on your website or thousands of blog posts? Are you tired of your blogs getting lost in the crowd? Have you noticed a decline in the overall quality of your content? You may be suffering from content fatigue. Using separate content hubs allows you to showcase various content and information without oversaturating your website or causing your work to get lost in the sea of your past and current position. With content hubs, create separate areas for different content you wish to highlight, helping to keep you motivated to produce only high-quality content for your visitors.
Types of Content to Create for Your Content Hubs
There are no limitations on the content hubs you can create for your website, allowing you to get creative throughout the process. For example, if you intend to target white-collar professionals interested in product information, creating a content hub complete with white papers and press releases will likely result in more lead generation and inquiries.
However, suppose your target audience includes teenagers interested in the latest music artist. In that case, you may have a content hub dedicated to the latest tweets, music videos, and Instagram posts from relevant artists.
You can create main content and sub-topic hubs that expand into topics irrelevant to your main subject. Depending on the amount of content you have on your website, using multiple content hubs and sub-topic hubs can come in handy to prevent users from becoming confused as they browse.
A Content Hub’s Impact on SEO
Content hubs can drastically boost a website’s search engine optimization. Because content hubs feature relevant, unique, informative, high-quality content, they are easily discovered by search engines such as Google, Bing, Yahoo!, and even DuckDuckGo.
As you attract visitors to specific content hubs you have created, search engines such as Google will begin to view your website as more authoritative. As a website rises in popularity by providing high-quality concentrated articles or content, its page rank within Google will also increase.
Because content hubs feature precise information and concentrate on one to two topics, users are likelier to read even more content than on an average website. As a result, content hubs help boost your website’s SEO within top search engines, making them ideal tools for any website that includes tips, blogs, or valuable information.
A Content Hub’s Impact on Branding
Creating content hubs can help set you apart from the competition that does not allow you to showcase skills, abilities, and knowledge in various areas. Content hubs are concentrated, allowing you to focus heavily on one subject while providing high-quality content that is less likely to get drowned out among new and irrelevant articles you publish to your website.
Organizing your articles by the topics they cover is a great way to keep visitors interested in the content they choose to read by providing additional articles immediately. As you continue to grow your content hubs, create new ones, and develop your sub-topic hubs, your website will also expand and receive more visitors.
Steps to Build a Successful Content Hub
Before you begin creating content for your content hubs, it is essential to keep the following steps in mind.
Define Your Purpose
Defining your purpose is essential, whether your website is an eCommerce store or a blog that covers the latest and most significant trends in fashion. Consider the type of content you intend to produce and the overall purpose of your website. What does the future look like for your website? Do you want to expand into additional topics and subjects as you garner an online following? Will you be making a profit with your website? If so, how do you intend to do so while remaining relevant to your readers and loyal followers?
Consider the Audience You Want to Reach
Consider your target audience and the demographics you want to reach with your website. For example, what are the age ranges, genders, and locations of the typical visitor you wish to appeal to with your website? Who is most likely to find your content helpful, engaging, and relevant to their own lives? Defining your audience is essential before you create content hubs that are right for your website.
Create Your Content Marketing Strategy
Creating your content marketing strategy is essential once you have defined your website’s purpose and the audience you want to reach. While developing your content marketing strategy, consider the following:
- What problem is my website attempting to solve? What issues will my users likely encounter relevant to my site’s purpose?
- How can I convey my help to my visitors? What type of guide, tutorial, or self-help video will work best for my audience and the content hubs I intend to build?
- How many content hubs will I start with? What main topics do I intend to cover in-depth, and what sub-topics are most relevant to them?
- Will my audience discover my content hubs via search engines like Google and Yahoo! due to my SEO tactics, or should I also simultaneously launch a social media marketing strategy?
- How often will I research current phrase and keyword trends with tools such as Google Trends to ensure that my content hubs are updated enough and relevant to my audience?
- What measurements and analytics are most important to me regarding my website’s visitor stats? How often will I check my website’s stats, and which variables are the most important and valuable to me when measuring each of my content hubs’ success? Finally, how do I intend to measure the success of a content hub and its sub-topic clusters?
Research Top Keywords and Phrases
Spend time researching keywords and phrases most relevant to your website and the content hubs you are creating. Use tools such as Google Trends and AdWords to learn more about popular keywords and the price of promoting phrases most likely to resonate with your target audience. It is important to conduct keyword and phrase research at least once a month to monitor the overall trends in your niche and the popularity of keywords you target with your content hubs.
Create Your Content
Once you understand your audience and the content hubs you are creating, you can begin researching, developing, and publishing your content. First, create content that belongs in their relevant and designated cluster on your website. Ensure each article, infographic, video, or news article is relevant, uses the right keywords, and is fully optimized for SEO before publishing it live.
Connect With Others
Content hubs do not always have to remain a solo project. Reaching out and connecting with other influencers in your industry and the preferred market is a great way to build onto any content hubs you have created on your website. Request guest blogs and provide your guest blogs with those you have networked with powerful influencers in your industry.
Putting a content hub to use on your website is a way to boost your website’s ranking within search engines, but it also helps to establish yourself or your business as an authoritative source. With content hubs relevant, informative, and superior to your competition, they attract new visitors, garner online followers, and quickly generate leads and revenue.