Which type of design company best for your project?

not all web design firms are created equal

So you are thinking about having a new website created for your small or mid-market business, and don’t know where to start. You go to Google and search for “web design company” or maybe “web design company for [your industry]” and find there are thousands of companies and individual freelancers that say they do website design.

So where do you start, and how do you choose the best web design company for your business? The comparison chart includes information that we have gathered over the years, such as what skill-sets each type of company or freelancer usually has, what is usually included in the project scope, how long it takes to complete a website project, the average cost for a website, etc.. We also added a column to represent how we do website design, based on our belief in what every website design project should include.

Design Company Comparison Chart.

*on small screens, scroll right to see more info.

Online Website BuildersWeb.com Type CompaniesBoutique AgencyMid-Size AgencyBig Digital AgencyDevelopment FirmFreelance DesignerFreelance DeveloperLinchpin SEO
What’s Included
DesignBasic TemplatesYesYesYesYesNoYesNoYes
DevelopmentBasic CodeYesYesYesYesYesMaybeYesYes
Information ArchitectureNoNoMaybeYesYesNoNoNoYes
Content StrategyNoNoMaybeMaybeYesNoNoNoYes
SEO Included / PriorityNoNoNoMaybeMaybeNoNoNoYes
Transition / Relaunch PlanNoNoNoNoMaybeNoNoNoYes
Google Analytics SetupNoMaybeYesYesYesYesNoNoYes
Website Management OfferedNoYesYesYesYesYesDesignDevelopmentYes
Content CreationNoNoNoNoMaybeNoNoNoMaybe
Team Member’s Skillset
DesignYour SkillsYesYesYesYesNoYesNoYes
DevelopmentYour SkillsYesYesYesYesYesMaybeYesYes
Information ArchitectureYour SkillsNoMaybeYesYesNoNoNoYes
Content StrategyYour SkillsNoMaybeMaybeYesNoNoNoYes
SEOYour SkillsNoMaybeMaybeMaybeNoNoNoYes
Website Relaunch PlanningYour SkillsNoMaybeMaybeMaybeNoNoNoYes
Content CreationYour SkillsNoMaybeMaybeYesNoNoNoYes
Additional Info
Project Pricing Type OfferedNASubscriptionHourlyHourly/ProjectHourlyHourly/ProjectHourlyHourlyProject
Completion Time (Months)Your Skills1-23-63-64-61-31-31-31-2
Understand Holistic Digital Marketing?Your SkillsNoMaybeMaybeYesNoNoNoYes
Will They Need To Outsource?ProbablyYesMaybeMaybeNoYesYesYesNever
Average Website Price?NA$99+/month$12,000+$30,000+$100,000+$15,000$3,500+7,000+$6,000+
Holistic Website Quality?Your SkillsPoorGoodGood - GreatGreatAveragePoor - AveragePoorGood