Types of Website Design Companies

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the typical web design story

So you are thinking about having a new website created for your small or mid-market business, and don’t know where to start. You go to Google and search for “web design company” or maybe “web design company for [your industry]” and find there are thousands of companies and individual freelancers that say they do website design.

Choosing the best website design company for your business can make your project run smoothly, output a site that represents your business well, one that your customers love and Google will rank highly,  and provides the most value for your strategic marketing dollar.

So where do you start, and how do you choose the best web design company for your business? The comparison chart includes information that we have gathered over the years, such as what skill-sets each type of company or freelancer usually has, what is usually included in the project scope, how long it takes to complete a website project, the average cost for a website, etc..

We also added a final column to show how we do website design, based on our belief in what every website design project should include.


not all web design firms are created equal

Scroll right to see more comparisons.

Online Website BuildersCheap ".com" Firms - (web.com)Boutique AgencyMid-Size AgencyBig Digital AgencyDevelopment FirmFreelance DesignerFreelance DeveloperLinchpin SEO
What’s Included?
DesignBasic TemplatesYesYesYesYesNoYesNoYes
DevelopmentBasic Template CodingYesYesYesYesYesMaybeYesYes
Information ArchitectureNoNoMaybeYesYesNoNoNoYes
Content StrategyNoNoMaybeMaybeYesNoNoNoYes
SEO Included / PriorityNoNoNoMaybeMaybeNoNoNoYes
Transition / Relaunch PlanNoNoNoNoMaybeNoNoNoYes
Google Analytics SetupNoMaybeYesYesYesYesNoNoYes
Website Management OfferedNoYesYesYesYesYesDesignDevelopmentYes
Content CreationNoNoNoNoMaybeNoNoNoMaybe
Team Member’s Skillset
DesignDepends On Your SkillsYesYesYesYesNoYesNoYes
DevelopmentDepends On Your SkillsYesYesYesYesYesMaybeYesYes
Information ArchitectureDepends On Your SkillsNoMaybeYesYesNoNoNoYes
Content StrategyDepends On Your SkillsNoMaybeMaybeYesNoNoNoYes
SEODepends On Your SkillsNoMaybeMaybeMaybeNoNoNoYes
Website Relaunch PlanningDepends On Your SkillsNoMaybeMaybeMaybeNoNoNoYes
Content CreationDepends On Your SkillsNoMaybeMaybeYesNoNoNoYes
Additional Info
Project Pricing Type OfferedNAProject/Monthly SubscriptionHourlyHourly/ProjectHourlyHourly/ProjectHourlyHourlyProject Based
Completion Time (Months)Depends On Your Skills1-23-63-64-61-31-31-31-2
Understand Holistic Digital Marketing?Depends On Your SkillsNoMaybeMaybeYesNoNoNoYes
Will They Need To Outsource?You’ll Probably Need ToYesMaybeMaybeNoYesYesYesNo - We Never Do
Average Website Price?What’s Your Time Worth?$99 - $299 per month$12,000+$30,000+$100,000+$15,000$3,500+7,000+$6,000+
Holistic Website Quality?Depends On Your SkillsPoorGoodGood - GreatGreatAveragePoor - AveragePoorGood-Great

Download this website company comparison chart [here]