The key to being successful when it comes to creating custom content is to focus on contextual value and quality, over general ideas and quantity. It’s not about producing more content, but rather providing more value with the content you produce.
are more likely to buy from a company that delivers custom content.
Your content is one of your most important assets when it comes to search engines and making sure your users are getting the information they need to convert. Great content earns links and social shares, resulting in better rankings and more website traffic.
Working together, we will; determine the key messages and topics for your content; develop a content (editorial) calendar to effectively publish the new content; and create the content assets that will work best to accomplish your goals.
With 61% of consumers being more likely to think more highly of, and buy from a company that delivers custom content.
I worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is smart and very, very hard working.
Bill is driven and knows what he wants to do. He cares about his work and holds himself to a very high standard. I saw Bill hold his own many times and he always approached clients and projects with a can-do attitude.
DJ Francis, Director of Strategy, Kapost
Bill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients as well as internal case studies to promote both practices within the company.
Bill was always available to discuss new trends and educate others, as well as lead his own team with clear direction and a willingness to let them own their work.
I relied heavily on Bill to ensure our remote teams stayed in sync and had open communication. His input was invaluable to our project success.
Derek Phillips, Content Strategy Discipline Lead, ISITE Design