Website Redesign SEO

After 20 years doing SEO for website redesigns, we’ve seen just about everything and built strategies to overcome the redesign SEO risks.

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Our SEO redesign team is here to provide an additional data layer from Google’s point of view.

Our team understands the value of SEO traffic and its impact on business growth.

While a website redesign offers numerous benefits, it can have unintended consequences on your rankings if not appropriately handled.

If traffic from Google is a core driver for your website, having a team like ours specializing in transition planning and website redesign SEO will be critical to a successful redesign or re-platform.

The following are the integration points where our team will work alongside your design, development, and content teams to provide insights and strategic recommendations from Google’s point of view.

Need help retaining traffic and rankings during your website redesign?

Integration Points

1. Planning

  • Sitemap and Taxonomy
  • Wireframes and Page Structure
  • Internal Link Structure

2. Content and Design

  • Content Strategy
  • Content Hierarchy
  • Onsite SEO Optimization

3. Development

  • Redirect Strategy
  • URL Structure
  • Code Structure and Speed Optimization

4. Testing

  • SEO Quality Assurance
  • Implementation Audit
  • Post Launch Audit

Lubrizol CDMO

How the Linchpin SEO team helped a CDMO rebuild its brand identity, transition to a new name, and ultimately get purchased.

Lubrizol CDMO is a leading pharmaceutical contract development and drug product manufacturing organization.

Initially branded as Particle Sciences, they needed to rebuild their brand identity across all digital channels.

They needed help transforming their website, SEO strategy, and content to increase leads.

Strategies Included:

  • Website Design
  • B2B SEO
  • Content Strategy
Qualified Leads
Organic Blog Traffic

We get great and consistent SEO results from using Linchpin SEO.

Bill and his team are intellectually generous and explain the steps we take together in a way that makes sense. We get great and consistent SEO results from using Linchpin SEO. Their website services make it as painless as possible to make a new site and keep it up to date. Thanks, Bill!

Joey Glassco
Joey Glassco
CMO, Lubrizol CDMO
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