Why is it important to do SEO when redesigning your B2B website? When planning and launching your new website, the risk of losing traffic is a real problem. B2B businesses we’ve talked with recently lost up to 60% of their traffic after their website redesign because they failed to include a B2B SEO strategist versed in transition planning. So are redesigns bad for SEO? Definitely not. Many positive things come from a well-executed redesign. If Google traffic is important, then integrating an SEO professional versed in B2B website redesign SEO and migration strategies is key to significantly minimize the risk of traffic loss and migrate your website without damaging SEO. After leading digital strategies at large agencies and consulting firms for over a decade, I wanted to build a digital agency that businesses could believe in. By prioritizing project efficiency, client relationships, and caring about your success, we can achieve better marketing ROI and increased MQL, SQL, and MRR for your business. How do you avoid an SEO disaster during a redesign? When migrating website SEO, it’s vital that the integration starts in your planning phase and continues through your website launch. We work alongside your design, development, and content teams to ensure a smooth transition by providing insights and recommendations from the POV of Google. The only way to describe our experience with Linchpin is incredible. They’ve been so patient with all of our needs and have fully executed all of them. The SEO work, complete website redesign and upkeep, and customer service have all been phenomenal. We wouldn’t want to work with anyone else!
Helping You Redesign Your B2B Website Without Losing SEO
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Recent Website Redesign SEO Case Study
42% increase
in leads from search
62% increase
in overall leads
22% increase
in organic reach
The only way to describe our experience with Linchpin is incredible.
Claire McCracken
Marketing, Snap36
