Redesigns and re‑platforms can unlock huge UX gains, but they also carry serious SEO risk. After two decades of shepherding sites through transitions, our team has developed a proven framework that preserves hard‑won rankings while positioning your new build for even greater visibility.
Website Redesign SEO That Safeguards—and Accelerates—Organic Growth
An Independent SEO Lens Embedded in Every Redesign Phase
Search engines evaluate architecture, content hierarchy, and technical signals very differently from humans. We insert a Google‑first data layer into your project plan, working shoulder‑to‑shoulder with designers, developers, and content strategists to flag issues before they become expensive traffic leaks.
Our redesign SEO specialists guard organic equity with meticulous site redesign SEO checklists and URL mapping SEO that preserve link authority. Beginning months before launch, we execute a redesign SEO audit and content migration SEO plan, aligning technical debt removal with modern schema and site structure redesign SEO recommendations. Redirect strategy matrices ensure every legacy URL routes cleanly, while site relaunch SEO sprints validate indexation, page speed and ranking retention SEO post‑go‑live. Continuous website migration SEO monitoring flags anomalies early, delivering a refreshed interface that ranks stronger on launch day and scales sustainably for future updates.
Integration Points
Our team understands the value of Google SEO traffic and rankings retention, and its impact on business growth.
1. Planning
Sitemap & Taxonomy – Map legacy URLs to future state to avoid orphaned or duplicate content.
Wireframes & Page Structure – Align header tags, content blocks, and CTA placement with keyword intent and crawl logic.
Internal‑Link Architecture – Design intuitive pathways that distribute authority and guide users through the funnel.
2. Content and Design
Content Strategy – Preserve top‑performing assets and identify gaps where fresh material will capture new demand.
Content Hierarchy – Organize copy for effortless scanning, EEAT compliance, and featured‑snippet eligibility.
On‑Page SEO – Optimize titles, meta descriptions, image alt text, and schema as layouts take shape.
3. Development
Redirect Blueprint – One‑to‑one 301 mapping that transfers link equity and eliminates 404s.
URL Framework – Clean, descriptive slugs that future‑proof navigation and ranking signals.
Code & Speed Optimization – Core Web Vitals, lazy‑loading, caching, and asset minimization built into the sprint plan.
4. Testing
SEO QA – Pre‑launch crawl confirms indexability, structured‑data integrity, and canonical logic.
Implementation Audit – Verify that every dev ticket is closed and validated against acceptance criteria.
Post‑Launch Monitoring – Real‑time dashboards track traffic, rankings, and crawl errors for rapid triage.
I have partnered with Bill and Linchpin SEO on several initiatives across multiple organizations, and they always deliver.
Bill is remarkably responsive and collaborative, effortlessly translating our concepts into polished, high‑performing websites. His team keeps every engagement streamlined and efficient, emphasizing clean execution and a friction‑free process from kickoff to launch.
Claire
Senior Director of Marketing, Orsini Pharma
Linchpin SEO sets the gold standard for search‑engine optimization.
Under their guidance, our organic blog reach climbed 124%, total organic sessions jumped 263%, and product‑page traffic soared 157%. Bill’s deep technical expertise—paired with his gift for explaining complex concepts to any audience—has been invaluable. If you want to accelerate organic growth, look no further.
Zara Puckrin
Marketing Manager, Reprocell
Linchpin SEO consistently delivers measurable SEO gains—37% more leads and a 110% increase in blog traffic for our organization.
Bill and his team generously share knowledge, laying out each step in plain language. Their website services make launching and maintaining a new site almost effortless. Thanks, Bill!
Joey Glassco
CMO, Lubrizol CDMO
After years of disappointing website and SEO projects, Bill transformed our online presence within months, boosting organic traffic by 138% and generating high‑quality leads almost immediately.
He provided a stellar copywriter who interviewed our leadership and turns each conversation into a powerful weekly blog post. Bill is attentive, communicative, and fully invested in our success—we’re now sprinting to keep up with demand, which is the best possible problem.
Christine Romney
CEO, Larsen Billing
Working with Bill is effortless.
He responds quickly, explains every step clearly, and solves problems creatively. The website he built for us is both beautiful and highly functional. I would recommend him without hesitation.
Brooke
Owner, Tumbleweed Travel Co.
We are deeply grateful for Bill and the Linchpin SEO team.
From logo and website design to SEO optimization and engaging blog content, their expertise has fueled our growth through three major site iterations. Bill’s responsiveness and commitment to understanding our brand make him an indispensable partner.
Ingrid
Marketing Manger, Agno Pharma
Our Shopify migration and ongoing support with Linchpin SEO were outstanding.
Bill’s meticulous planning and SEO expertise delivered a 155% traffic increase, 673% sales growth, and sustained top‑tier search rankings. Continuous collaboration ensures every new content effort pays dividends.
Chris
GM, IND Distribution
Bill has been fantastic.
We experienced a 120% lift in product‑page traffic and a 72% expansion in overall organic reach. Having worked with him at two companies, I value his flexibility and budget‑conscious approach. Under his guidance, our relaunch tripled site visits.
Sarah
Marketing Director
“Incredible” best describes our experience with Linchpin SEO.
Website leads climbed 62%, and the team patiently addressed every requirement—SEO, full redesign, ongoing maintenance, and first‑class client service. We wouldn’t consider working with anyone else.
Claire McCracken
Marketing, Snap36
One month after launch, website traffic rose 7% and demo requests surged 50%.
From day one, Bill served as a true SEO partner, steering us through redesign decisions and demystifying every tactic. Without his expertise, our new site would not be the success it is today.
Senior Product Manager
LLamasoft, Inc.
Bill’s responsiveness and depth of knowledge set him apart from every other SEO and content firm we’ve tried.
Linchpin SEO has been an invaluable partner on countless client websites, delivering cornerstone content, uncovering technical opportunities, and consistently boosting organic performance.
Benjamin
Founder, Merithot Creative
FAQs about our Website Redesign SEO Services
How do you keep our rankings stable during a redesign?
We start with a forensic SEO audit, build a migration roadmap, create a comprehensive 301 redirect matrix, and benchmark performance daily through launch. Continuous monitoring lets us correct course before minor blips become major losses.
What steps stop traffic from dipping?
Maintaining URL structure, preserving content depth, and replicating internal‑link equity are priority one. We then layer on tech optimizations—speed, mobile UX, schema—to help the new site outrank the old.
How do you manage 301 redirects?
Every legacy URL is mapped to a logical new destination in a shared document. We test at staging, again at launch, and once more after Google recrawls to confirm equity transfer and eliminate 404s.
What happens to our on‑page SEO elements?
Meta titles, descriptions, header tags, alt text, and structured data are exported, audited, and re‑imported. Anything missing is rebuilt to match current best practices and refreshed keyword intent.
Is the new site fully optimized at go‑live?
Yes. Because we integrate SEO into planning, design, and development, the finished product meets Core Web Vitals, mobile‑first standards, and crawler requirements on day one.
Does content really impact ranking retention?
Absolutely. Removing or thinning high‑value pages is the fastest way to tank traffic. We catalog top performers, preserve their equity, and enhance them with new media, FAQs, and internal links.
How do you track performance during and after launch?
Analytics, Search Console, and third‑party rank trackers power a live dashboard visible to all stakeholders. We report weekly for the first month, then shift to monthly once stability is confirmed.
Can the redesign actually improve SEO, not just protect it?
Yes. We treat redesign as an opportunity to tighten architecture, expand topical clusters, and implement modern schema, often resulting in net‑new keyword wins within 30–60 days.
What about technical SEO—speed, mobile, crawlability?
Our audit identifies performance bottlenecks, and our dev guidelines prescribe fixes—from image compression to JavaScript deferment and logical HTML markup.
How will internal linking be handled?
We rebuild menus, breadcrumbs, and in‑content links to maintain equity flow and user pathing, preventing orphan pages and cannibalization.
Do you have proof this works?
We’ve led dozens of redesigns where traffic remained level or climbed post‑launch. Explore case‑study snapshots here.