Linchpin Website Design

Because great web design is more than just design!
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WEBSITE DESIGN SERVICES

website design dome correctly and completely

The Linchpin website design agency is located in the heart of Chicago. We are a local team of Chicago web designers for small businesses and mid-market companies who believe businesses shouldn’t have to settle for an ugly website or overpriced services that provide little value towards increasing sales or brand value. Our CEO harnessed the relationships he made over the last decade working at big brands/agencies, brought the design all-stars into the Linchpin core, and reimagined how web design is done.

How to create a best in class website experience?

Website design is not just about “the design”. You must include all aspects of the customer journey and expectations. Close to 90% of websites we’ve analyzed didn’t include all of these elements during the website design process. Thus, their new website frustrated users and confused search engines.

OUR BEST IN CLASS WEB DESIGN PROCESS

The goal of our digital team is to create an engaging integrated website experience that users want to engage with, is easy to use, and Google wants to rank.

REQUIREMENTS GATHERING

We’ll have a kickoff call to understand past initiatives and gather feedback about design elements, requirements, and competitive functionality. This includes:

  • Understanding current state content value and which pages are a priority in the new architecture.
  • Better understanding your target users and what you know about them in regards to content expectations.
  • We will conduct a current state audit across design, content, and SEO data points.
  • Reviewing the competitive landscape to help inform functionality and design elements.

INFORMATION ARCHITECTURE

We will build a content strategy and organize your content in a way that aligns with what Google likes and what your users expect to see. This includes:

  • Extracting and analyzing the content set.
  • Organizing/consolidating content sets to align with user behavior and SEO value.
  • Building an optimized sitemap and site structure that aligns with the expectations of your target audience.

SEARCH ENGINE OPTIMIZATION

At their core, all our website designs include on-site SEO to ensure that Google likes your new website and content when the website is made live. This includes optimizing:

  • Title Tags, Images, and Content
  • On-page Content Hierarchy
  • Internal Link Structure and Navigation

CUSTOM WEBSITE DESIGN

All our websites are designed on a responsive WordPress framework, so they look beautiful on your desktop and mobile device. The design will include:

  • Creating a design for the website to optimize page structure for users and search engines.
  • Form integration and conversion rate optimization to allow for easy lead capture and collection of lead information.
  • If you need an eCommerce website, we will include shopping cart design and implementation.

FRAMEWORK IDENTIFICATION AND WEBSITE DEVELOPMENT

We will develop, test, and optimize the code for search engines, mobile devices, and speed.

Our developers utilize the award winning WordPress content management system – giving you the ability to edit your content, easily sell products, and integrate third-party software.

The WordPress framework we will use is chosen based on:

  • Inherent Functionality
  • Code Base Efficiency
  • Design Efficiency
  • Page Builder Used

TRANSITION AND RELAUNCH PLAN

If you’re moving your website to a new CMS or redesigning it, making a smooth transition from your old website to your new one is key to keeping users happy and Google traffic levels steady.

Because we’ll be doing the design, coding, and content strategy, most of our transition plan will be integrated into those elements – the remaining transitional items are below.

  • Technical Transition
  • Redirect Strategy

GOOGLE ANALYTICS SETUP

To make sure you can effectively track website visitors, sales, and leads, we will setup Google Analytics and Google Search Console (formerly Google Webmaster Tools) on your new website. This will include the following items:

  • Goal Definition Session
  • Reporting Strategy
  • Scorecard Creation

QA AND POST LAUNCH AUDIT

Once your website launches we will perform a post launch QA and Audit to ensure the website is functioning properly and the SEO strategy has been fully integrated.

If we find any issues we will fix the concern, and retest the website for effectiveness.

WEBSITE MANAGEMENT

Making sure your WordPress website and Plugins stay up to date, your design remains consistent, and your website stays secure, we provide optional monthly website management and support. Example website management activities include:

  • Monthly website audit and insight document with opportunities and recommendations to further optimize the experience and SEO for your target audience.
  • Monthly analytics reporting scorecard and insights gained from the data.
  • Core WordPress files, theme, and plugin updates.
  • Strategic SEO and digital marketing consulting and brainstorming sessions to drive business and marketing KPIs that contribute to bottom line growth.

A Few Linchpin Web Design Projects

holistic website designs that perform

Sur-Seal Manufacturing

Web Design / Transition Plan

Camargo Pharma

Web Design / SEO / Transition Plan

Charter Bus Group

Website Design / Transition Plan

SEO FOR WEBSITE REDESIGNS

Are you relaunching your website using a different agency?

This service is for businesses who are planning a website redesign, relaunch, or website migration.

SEO TRANSITION PLANNING

Do you know how to relaunch a high-ranking website effectively?

Do you have a transition plan, SEO website relaunch strategy, or a plan for your website migration so you don’t lose significant traffic or frustrate your users?

We work side by side with your teams from the planning phase through launch to ensure traffic levels remain consistent when your new website launches. The more integrated we are with each phase of your redesign project, the less risk there is for traffic loss or user confusion.

How to choose the best design firm for your project?

Was your website designed and built correctly?