Website Design

Because great web design is more than just design!
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creating websites users want to engage with, are easy to use, and Google wants to rank

The Linchpin website design agency is located in the heart of Chicago. We are a local team of Chicago web designers that have come together to help small businesses and mid-market companies. Our CEO harnessed the relationships he made over the last decade working at big brands/agencies, brought the design all-stars into the Linchpin core, and reimagined how web design is done.

I Need A Website Created

Web design is so much more than just design.

Is your website outdated or frustrating users? Is it not preforming well in Google? Our website design team can help create a custom website for your small business or mid-market company.

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I Need Relaunch Planning

Do you know how to relaunch a high-ranking website?

We will work side-by-side with your team or web design agency to make sure your new website has best in class SEO integrated throughout the entire process – from planning through launch.

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creating websites users want to engage with and are SEO friendly

We know that website design is not just about “the design”. You must include all aspects of the customer journey and expectations. Close to 90% of websites we’ve analyzed didn’t include all of these elements during the website design process. Thus, their new website frustrated users and confused search engines.


We’ll have a kickoff call to understand past initiatives and gather feedback about design elements, requirements, and competitive functionality. This includes:

  • Understanding current state content value and which pages are a priority in the new architecture.
  • Better understanding your target users and what you know about them in regards to content expectations.
  • We will conduct a current state audit across design, content, and SEO data points.
  • Reviewing the competitive landscape to help inform functionality and design elements.


We will build a content strategy and organize your content in a way that aligns with what Google likes and what your users expect to see. This includes:

  • Extracting and analyzing the content set.
  • Organizing/consolidating content sets to align with user behavior and SEO value.
  • Building an optimized sitemap and site structure that aligns with the expectations of your target audience.


My Website Needs A Better Architecture


At their core, all our website designs include on-site SEO to ensure that Google likes your new website and content when the website is made live. This includes optimizing:

  • Title Tags, Images, and Content
  • On-page Content Hierarchy
  • Internal Link Structure and Navigation


All our websites are designed on a responsive WordPress framework, so they look beautiful on your desktop and mobile device. The design will include:

  • Creating a design for the website to optimize page structure for users and search engines.
  • Form integration and conversion rate optimization to allow for easy lead capture and collection of lead information.
  • If you need an eCommerce website, we will include shopping cart design and implementation.


We will develop, test, and optimize the code for search engines, mobile devices, and speed.

Our developers utilize the award winning WordPress content management system – giving you the ability to edit your content, easily sell products, and integrate third-party software.

The WordPress framework we will use is chosen based on:

  • Inherent Functionality
  • Code Base Efficiency
  • Design Efficiency
  • Page Builder Used


If you’re moving your website to a new CMS or redesigning it, making a smooth transition from your old website to your new one is key to keeping users happy and Google traffic levels steady.

Because we’ll be doing the design, coding, and content strategy, most of our transition plan will be integrated into those elements – the remaining transitional items are below.

  • Technical Transition
  • Redirect Strategy


To make sure you can effectively track website visitors, sales, and leads, we will setup Google Analytics and Google Search Console (formerly Google Webmaster Tools) on your new website. This will include the following items:

  • Goal Definition Session
  • Reporting Strategy
  • Scorecard Creation


Once your website launches we will perform a post launch QA and Audit to ensure the website is functioning properly and the SEO strategy has been fully integrated.

If we find any issues we will fix the concern, and retest the website for effectiveness.


Making sure your WordPress website and Plugins stay up to date, your design remains consistent, and your website stays secure, we provide optional monthly website management and support. Example website management activities include:

  • Monthly website audit and insight document with opportunities and recommendations to further optimize the experience and SEO for your target audience.
  • Monthly analytics reporting scorecard and insights gained from the data.
  • Core WordPress files, theme, and plugin updates.
  • Strategic SEO and digital marketing consulting and brainstorming sessions to drive business and marketing KPIs that contribute to bottom line growth.

A Few Linchpin Web Design Projects

holistic website designs that perform

Sur-Seal Manufacturing

Web Design / Transition Plan

Camargo Pharma

Web Design / SEO / Transition Plan

Charter Bus Group

Website Design / Transition Plan


Are you relaunching your website using a different agency?

This service is for businesses who are planning a website redesign, relaunch, or website migration.


Do you know how to relaunch a high-ranking website effectively?

Do you have a transition plan, SEO website relaunch strategy, or a plan for your website migration so you don’t lose significant traffic or frustrate your users?

We work side by side with your teams from the planning phase through launch to ensure traffic levels remain consistent when your new website launches. The more integrated we are with each phase of your redesign project, the less risk there is for traffic loss or user confusion.


I Need A Transition Plan For My Redesign

How to choose the best design firm for your project?

Was your website designed and built correctly?