Website Design

Because great web design is more than just design!
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WEBSITE DESIGN DONE CORRECTLY

we know that website design is not just about “the design”.

Close to 90% of websites we’ve analyzed didn’t include all of these elements during the website design process. Thus, their new website frustrated users and confused search engines.

REQUIREMENTS GATHERING

We’ll have a kickoff call to understand past initiatives and gather feedback about design elements, requirements, and competitive functionality. This includes:

  • Understanding current state content value and which pages are a priority in the new architecture.
  • Better understanding your target users and what you know about them in regards to content expectations.
  • We will conduct a current state audit across design, content, and SEO data points.
  • Reviewing the competitive landscape to help inform functionality and design elements.

INFORMATION ARCHITECTURE

We will build a content strategy and organize your content in a way that aligns with what Google likes and what your users expect to see. This includes:

  • Extracting and analyzing the content set.
  • Organizing/consolidating content sets to align with user behavior and SEO value.
  • Building an optimized sitemap and site structure that aligns with the expectations of your target audience.

SEARCH ENGINE OPTIMIZATION

All our website designs include on-site SEO to ensure that Google likes your new website and content when the website is made live. This includes optimizing:

  • Title Tags, Images, and Content
  • On-page Content Hierarchy
  • Internal Link Structure and Navigation

CUSTOM WEBSITE DESIGN

All our websites are designed on a responsive WordPress framework, so they look beautiful on your desktop and mobile device. The design will include:

  • Creating a design for the website to optimize page structure for users and search engines.
  • Form integration and conversion rate optimization to allow for easy lead capture and collection of lead information.
  • If you need an eCommerce website, we will include shopping cart design and implementation.

FRAMEWORK IDENTIFICATION AND WEBSITE DEVELOPMENT

We will develop, test, and optimize the code for search engines, mobile devices, and speed.

Our developers utilize the award winning WordPress content management system – giving you the ability to edit your content, easily sell products, and integrate third-party software.

The WordPress framework we will use is chosen based on:

  • Inherent Functionality
  • Code Base Efficiency
  • Design Efficiency
  • Page Builder Used

TRANSITION AND RELAUNCH PLAN

If you’re moving your website to a new CMS or redesigning it, making a smooth transition from your old website to your new one is key to keeping users happy and Google traffic levels steady.

Because we’ll be doing the design, coding, and content strategy, most of our transition plan will be integrated into those elements – the remaining transitional items are below.

  • Technical Transition
  • Redirect Strategy

GOOGLE ANALYTICS SETUP

To make sure you can effectively track website visitors, sales, and leads, we will setup Google Analytics and Google Search Console (formerly Google Webmaster Tools) on your new website. This will include the following items:

  • Goal Definition Session
  • Reporting Strategy
  • Scorecard Creation

QA AND POST LAUNCH AUDIT

Once your website launches we will perform a post launch QA and Audit to ensure the website is functioning properly and the SEO strategy has been fully integrated.

If we find any issues we will fix the concern, and retest the website for effectiveness.

WEBSITE MANAGEMENT

Making sure your WordPress website and Plugins stay up to date, your design remains consistent, and your website stays secure, we provide optional monthly website management and support. Example website management activities include:

  • Monthly website audit and insight document.
  • Monthly analytics reporting scorecard and insights gained from the data.
  • Core WordPress files, theme, and plugin updates.
  • Strategic SEO and digital marketing consulting and brainstorming sessions.

A Few Linchpin Web Design Projects

holistic website designs that perform