Get a complete picture of your local SEO ecosystem, a custom strategy to rank within your local market and beat your competition in the local Google Maps listing.
When you focus on the marketing strategies that build your local brand instead of only focusing on Google rankings; beating your competition within the local search results becomes easier.
Local SEO Pain Points We Solve
Our local SEO specialists execute Google Business profile optimization, local citation building and local link building to rank your website in the local maps section. Here are some of the challenges our local SEO services overcome.
- Struggling to attract consistent website traffic from local Google searches.
- Difficulty generating qualified leads and converting them into revenue.
- Lack of brand awareness and being overlooked by local customers.
- Slow or stagnant business growth despite marketing efforts and investment.
- Lack of recognition as a trusted local authority in your industry.
- Difficulty managing, updating, and optimizing your Google Business Profile listings.
- Struggling to earn positive local reviews and manage your online reputation.
- Limited visibility in local map packs compared to your competitors.
- Inconsistent NAP (name, address, phone) information across directories is hurting search rankings.
The local SEO strategies we use to help your local business grow.
Local search engine optimization is the strategic approach to SEO that focuses on optimizing your website to be found in local search results or Google Maps. It’s a long-term business strategy, including publishing, brand building, marketing, website experience, and technical SEO. That’s why, when marketing agencies try to boil your local SEO down to a few tactics or do it as an afterthought, it doesn’t work.
So how do you rank in Google Local? First, stop buying cheap local SEO services that promise local listing and Google maps rankings success but hurt your business and local brand. Then, find a trusted local SEO agency that starts with understanding your goals and then creates a custom and affordable SEO campaign to grow your local business.
We use the insights we have gained after 20 years of working with national brands with hundreds of locations to help you grow your local business and brand using local SEO strategies.
- Google Profile Optimization
- Local Keyword Research
- On-Page SEO for Local Pages
- Citation Building
- Local Listings Optimization
- Online Review Management
- Google Maps Optimization
- Local Competitor Analysis
- Geo-Targeted Content
- NAP Consistency Check
- Local SEO Reporting
- Hyperlocal Targeting
- Local Backlink Analysis
- Location-Based Website
Local SEO Client Stories
The LinchpinSEO Team helped our 120+ location franchise, increase our Google Maps listings by 32% and grow our local SEO traffic by 110%.
After completing comprehensive local and national SEO audits, they rolled out a location‑focused growth plan that included regional landing pages, hyper‑local content, and a photo‑acquisition program for each Google Business Profile. The results speak for themselves.
Bill
Marketing Director, HairClub.com
Bill has been fantastic.
We experienced a 120% lift in product‑page traffic and a 72% expansion in overall organic reach. Having worked with him at two companies, I value his flexibility and budget‑conscious approach. Under his guidance, our relaunch tripled site visits.
Sarah
Marketing Director
After years of disappointing website and SEO projects, Bill transformed our online presence within months, boosting organic traffic by 138% and generating high‑quality leads almost immediately.
He provided a stellar copywriter who interviewed our leadership and turns each conversation into a powerful weekly blog post. Bill is attentive, communicative, and fully invested in our success—we’re now sprinting to keep up with demand, which is the best possible problem.
Christine Romney
CEO, Larsen Billing
The Linchpin SEO team is exceptionally responsive and a pleasure to work with.
They made our website redesign painless and immediately strengthened our digital footprint. Since launch, we have seen a 120% jump in qualified leads and a 200% surge in organic traffic from Google.
Deanna DeVooght
Owner, DeVooght House Lifters
I wholeheartedly recommend Linchpin SEO.
Bill is unfailingly responsive and delivers updates or changes with impressive speed and accuracy. After several years of collaboration, our entire team remains delighted with the support and results.
Tia Angelos
Program Director, Greektown Chicago
The Linchpin SEO team worked with Wake Pest after their current vendor was holding their website hostage.
We worked with them to help them get away from their current (well known) home services vendor who was keeping their website on their own system. We transitioned it to WordPress, redid the Local SEO, built a local marketing strategy, and created blog articles for them resulting in 324.32% total keywords ranking, a 250% increase in keywords ranking on page 1 of Google, and a 241% increase in local organic traffic.