Competitive Audit and Research
We merge Fortune‑500 research rigor with boutique‑agency agility. Our senior strategists, data scientists, and creatives collaborate directly with your stakeholders, delivering candid counsel and measurable outcomes.
Turn Rival Data into Market‑Share Wins
Competitive landscapes shift overnight. Our audit and research program shines a spotlight on the movers, shakers, and disruptors in your space, so you can seize white‑space opportunities before rivals even know they exist. We combine forensic analysis with forward‑looking market signals to uncover how your competitors attract traffic, convert buyers, and expand mindshare—then craft a step‑by‑step blueprint to eclipse them.
Our competitive intelligence analysts deliver end‑to‑end competitive market analysis that quantifies where rivals win and why. Using SEO competitor audit data, competitor benchmarking and competitor keyword analysis, we model share‑of‑voice and surface industry gap analysis insights that translate into defensible opportunities. Digital competitor research blends social listening with competitor content analysis and market share analysis, producing a pragmatic competitive landscape study for stakeholder workshops. Our process converts raw competitive intelligence into revenue acceleration roadmaps across product lines and regions worldwide for sustained growth and measurable ROI results.
Competitor Research
Our research clarifies who you’re really up against, what they promise customers, and where their armor is thin.
- Rival Identification – Isolate primary, secondary, and up‑and‑coming challengers across channels.
- Deep‑Dive Profiles – Document each competitor’s product mix, pricing levers, positioning, and go‑to‑market cadence.
- Strategic Intelligence – Analyze revenue models, sales funnels, and customer‑experience touchpoints.
- SWOT Intelligence – Quantify strengths, weaknesses, opportunities, and threats for lightning‑fast executive alignment.
- Opportunity Radar – Pinpoint untapped niches and underserved segments your brand can own.
Competitor Audit
See exactly how rival brands attract eyeballs, earn trust, and close deals online—then counter with precision.
- Website Teardown – Evaluate UX, page architecture, technical SEO, and conversion flows.
- Social Footprint Analysis – Benchmark platform mix, content cadence, community engagement, and influencer ties.
- SEO Benchmarking – Compare keyword clusters, backlink authority, schema usage, and index health.
- Content Strategy Review – Unpack formats, publishing frequency, thematic pillars, and EEAT signals.
- PPC & Paid Media Scan – Deconstruct ad spend allocation, creative angles, and audience targeting.
Competitor Audit
See exactly how rival brands attract eyeballs, earn trust, and close deals online—then counter with precision.
- Website Teardown – Evaluate UX, page architecture, technical SEO, and conversion flows.
- Social Footprint Analysis – Benchmark platform mix, content cadence, community engagement, and influencer ties.
- SEO Benchmarking – Compare keyword clusters, backlink authority, schema usage, and index health.
- Content Strategy Review – Unpack formats, publishing frequency, thematic pillars, and EEAT signals.
- PPC & Paid Media Scan – Deconstruct ad spend allocation, creative angles, and audience targeting.
Bill helped our 120+ location franchise, increase our Google Maps listings by 32% and grow our local SEO traffic by 110%.
After completing comprehensive local and national SEO audits, they rolled out a location‑focused growth plan that included regional landing pages, hyper‑local content, and a photo‑acquisition program for each Google Business Profile. The results speak for themselves.
Bill
Marketing Director, HairClub.com
Linchpin Marketing sets the gold standard for search‑engine optimization.
Under their guidance, our organic blog reach climbed 124%, total organic sessions jumped 263%, and product‑page traffic soared 157%. Bill’s deep technical expertise—paired with his gift for explaining complex concepts to any audience—has been invaluable. If you want to accelerate organic growth, look no further.
Zara Puckrin
Marketing Manager, Reprocell
Bill is a pleasure to collaborate with and an encyclopedic SEO resource.
Two things distinguish him: first, he can draw on real‑world experience for virtually any SEO scenario; second, he understands how SEO intersects with content strategy, user experience, and broader marketing channels.
David Buesing
Director of SEO, Mindshare
We are deeply grateful for Bill and the Linchpin Marketing team.
From logo and website design to SEO optimization and engaging blog content, their expertise has fueled our growth through three major site iterations. Bill’s responsiveness and commitment to understanding our brand make him an indispensable partner.
Ingrid
Marketing Manger, Agno Pharma
Linchpin Marketing re‑engineered our SEO strategy to reflect our new brand and guided us through multiple M&A migrations.
Their content and keyword roadmap preserved traffic and leads while consolidating acquired sites into the primary 1WorldSync.com domain—an outcome we could not have achieved alone.
I recommend Bill to anyone tackling complex SEO challenges.
His customized, goals‑driven strategies stand in stark contrast to the one‑size‑fits‑all approach common in the industry.
Jason Dole
VP of Technology, World Book
