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Which Facebook Ads and Types Perform Best

Have you ever wondered which ad types perform best? – part of Salesforce, analyzed that question based on CTR, CPC, and CPM and defined benchmarks for each type of ad.


  • Data for this report was collected from January 1st to March 31st, 2013.
  • Performance was measured from Social .com across more than one million ad units and over 114 billion impressions.
  • This report analyzed the top 25 countries globally and top five countries per region (Americas, EMEA and APAC) based on impressions.
  • All rates were converted to U .S . dollars using the average daily conversion rates during the reporting period.

Ad Types

  • Application
  • Action Story
  • Event RSVP
  • Inline Like
  • Mobile App Install Ad
  • Page Post
  • Sponsored App Action Story
  • Sponsored Page Like Story
  • Sponsored Page Post Action Story
  • Sponsored Page Post Like Story
  • Sponsored Place Check-In Story[/stag_one_half_last]

Which Facebook Ad Types Perform Best

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