Whenever people find themselves looking to the rivers, streams, and oceans for fun, fishing is one of the first activities that comes to mind. Fishing has been a source of subsistence, employment, and recreational enjoyment for thousands of years. People that live along water sources seek out fish to feed their families. Fishing boats pull in large catches of various types of fish to sell at markets around the world. Fishing is also an enjoyable hobby for enthusiasts around the globe.
When a fishing enthusiast starts putting fresh line on their reels, they are going to search the web to find the best places to find the type of fish that they are looking to catch. Using various tactics to reel in new visitors to your website, your brand will be able to fill specific niches within the fishing industry. This guide will help fishing brands and marine brands build world class websites by using web design elements that are simple to put in place. Before we launch into the essential elements for every fishing guide and marine brand, we’ll cover five marketing challenges that every site must overcome.
5 Marketing Challenges for Fishing Guides and Marine Brands
Are you looking for new marketing strategies to help your fishing guide or marine brand boost its performance? Overcoming these challenges will help your marketing team come up with new content that will work for your website. After you read through each challenge, decide whether the information presented is something you want to show to your board members. Your marketing plan should be revised every quarter; it’s good to research fresh ideas of how to overcome challenges to change the current way that you’re marketing your guide or brand. Take time to work out solutions that will put your brand in the position to overcome the challenges that are hurting your competition.
Challenge #1: Creating Content When You Have Multiple Channels
Fishing is a simple activity, but marketing to fishing enthusiasts is not as simple as it sounds. This is especially true when you are trying to generate buzz for multiple channels of content. When you are looking for visitors, shares, and sales for your brand, you need to be concerned about releasing new content. However, Inc.com reports that it’s not essential to release new content for each of your channels when you are repurposing the content that you already have. For instance, you might have one channel that releases content to saltwater fishing enthusiasts which could be reworked to engage freshwater fishing enthusiasts. This is a simple process of changing content to give it a fresh spin while adding key terms that engage the people following each of your channels.
Challenge #2: Auditing Content
If you are putting content online and expecting it to remain the same for the entire lifespan of your brand, you are in for a big surprise. Updating old content will keep your audience happy. Leaving content sitting on your website without auditing it might cause some visitors to get upset. Irritated visitors will leave your site, and they might even post angry comments about outdated information. Make sure that you revisit your fishing guides and marine brand articles to make the necessary changes that will help retain trust in your information. New fishing regulations, changes to the fishing industry, and developments in fishing lures are the types of issues that you should be updating. Auditing your content will also help you understand which types of articles are performing well.
Challenge #3: Trouble Finding New Ideas for Content
When your content ideas start becoming stale, the creative process that you have been using should be revisited. Inspect the methods that you have been using to come up with ideas for new content. Have you been coming up with ideas on your own? Inc.com suggests asking your audience for ideas for new content. This can be accomplished through newsletters or social media polls.
Challenge #4: Remaining Knowledgeable
In order to meet the demands of the fishing industry, it’s crucial that your content comes from a knowledgeable source. You’ll need to conduct research, take training classes, and visit some of the best fishing spots. You’ll find knowledge online, in books, and by meeting real fishing enthusiasts. If you decide to hire someone to help create content for your guides or brand, make sure that the individual you’re hiring is up to the task of obtaining adequate knowledge of the fishing industry.
Challenge #5: Trouble Creating Fresh Content
One of the biggest hurdles that every brand must overcome is finding a way to keep coming up with fresh content. Even if you have ideas for new topics, you might have some difficulty actually putting those ideas into practice. For this reason, Inc.com advocates for the use of an editorial calendar. If you have multiple channels for your fishing guides and marine brands, then you’ll have no trouble keeping your calendar full. Make sure to cycle through developing content for each channel to keep fresh material coming out through your entire distribution network. Keeping content fresh for your guides and brands will cause people to return to your site, and you’ll have a better time on-boarding new users.
6 Essentials for a Best in Class Fishing Guide and Marine Brand Website
You might have some special information to deliver to fishing enthusiasts, but your website isn’t the only fish in the water. Unfortunately, this is a large industry with many impressive competitors that are offering valuable content for their audiences. However, there are ways to help your brand find its audience. Try these six essential ingredients for a best in class fishing guide and marine website. Some of these essential ingredients take time and skill to perform, so you might need to improve your marketing department or hire a third-party marketing agency to help fulfill these essentials.
Essential #1: Tell People What to Put in Their Tackle Boxes
When you are running a website that functions as a guide for fishing enthusiasts, you’ll need to consider the types of things for which your audience will be searching. Beginning fishing enthusiasts will be curious about the types of gear that they should purchase. Art of Manliness recommends stocking your tackle box with extra line, hooks, lures, needle nose pliers, a first aid kit, sunscreen, and several other essential fishing items.
Essential #2: Use Keywords to Get People to Your Site
Every business that relies upon website visitors for conversions into sales should take stock in their keywords. Using keywords is an essential part of running a website because it will help search engines direct people to your website. For instance, when someone searches for tips on which lure they should use, your site will have a better chance of showing up on the search results page when you implement this essential element. Use keywords in your website content, and use them in the metadata for each webpage that goes on your site.
Essential #3: Tell People Where Fish Are Biting
Fishing is an art form that requires careful research to determine the best spots to throw a line into the water. Many fishing enthusiasts will conduct due diligence to make sure that they aren’t wasting their time going out to a water source where fish aren’t biting. Tell your audience which water sources have been stocked with fish. You may obtain this information from state departments, other bloggers, fishing enthusiasts, and tackle shops.
Essential #4: Use Local SEO Tactics
If you’re offering something special for people that live in particular parts of the world, then you should be using local search engine optimization (SEO) to reach out to your audience. Local SEO tactics utilize keywords that include the names of towns, cities, states, and other key identifiers. Get in the mind of the typical fishing enthusiast by including the names of water sources as keywords in your content.
Essential #5: Website Analysis
There are a variety of free tools that help in researching keywords, analyzing how webpages are performing, and finding the gaps that are preventing your content from performing as expected. Analyze content frequently to prevent a slump in performance. In addition to putting relevant content on your pages to engage fishing enthusiasts, you need to analyze each item, track the changes you make to your websites, and revisit webpages to keep growing your brand.
Essential #6: Optimizing Your Content
Part of your marketing plan should involve optimizing your website’s content to reach your audience. Make sure to use keywords in titles, subtitles, metadata, and the body of the articles you write. More fishing enthusiasts will be able to find your information if you use this essential that’s being implemented by best in class websites.