Every company is unique and needs a distinctive website design exemplifying the company’s values. It’s not enough for a company to just have a web presence, but corporations should be looking for high performing websites. Web design for corporate websites should communicate a company’s goals in an attractive and innovative manner to encourage the visitor to want to know more.
Let’s not forget that web design for corporate websites needs to not only focus on improving brand awareness but on generating traffic and new customer leads. A high performing corporate website design includes a site that’s bursting with strong imagery, inspiring design and engaging content. The objective is to provide users with a great first impression that’s enjoyable and memorable ultimately leading visitors to the information they are looking for to generate a purchase.
Marketing Challenges For Corporate Websites
Corporate websites can no longer get away with just having a boring website available to post press releases and job openings – web design for corporate websites needs to provide a dynamic, unique experience that represents a brand, generates interest and provides content that makes users want to discover more about a company’s products and services. Here are some of the biggest marketing challenges for web design for corporate websites:
Generating traffic and leads – In the past, companies stood up a corporate website to just claim a web presence, without much thought or concern about its usefulness for generating new customer leads. It’s not enough for a corporation to just have a presence on the web, but it should be meaningful and useful. Corporate websites need to think about providing an avenue for customers to learn about products and services and then drive them to make purchases.
Improving brand awareness – web design for corporate websites can help significantly in improving brand awareness. It’s an opportunity for a brand to stand out from the competition. Developing a site that leaves a lasting impression, visual engagement and the ability to convey a message through the brand’s positioning.
Unified and cohesive brand – With a more updated and impressive website presence will come the need for updated assets across all digital modes to maintain a cohesive brand experience offline as well as online. It won’t be feasible for a company to have an incredible website design and not update their digital presence and collateral across the board.
Essentials For Corporate Website Designs
A key essential to web design for corporate websites is incorporating a vision of the company’s brand. The brand needs to have a clear and strong value proposition that can come through on the website through design and content. A great way for a corporation to make a splash is by using web design to market the brand’s message through innovative design techniques through choice of fonts, video, design, photography, and colors.
A strong website includes simple and intuitive navigation that seamlessly takes visitors from the homepage into other parts of a website. The easier a visitor can navigate a corporate website the more likely a person will learn about products and services, find the information they need and make a purchase. A great layout and site structure is a critical step for web design for corporate websites.
Invest in Professional Website Design
Find a company with a team of designers, programmers and content developers that take the time to understand a business. This will ensure the output is an innovative design that stands out from the competition. Design needs to be clutter-free, visually engaging and uniqueness. Find a professional company that not only knows web design for corporate websites but knows how to design a site for high performance, reliability, security and fast-load times.
There’s no point of building a website in today’s day and age if you don’t consider best practices in search engine optimization (SEO). The purpose of strong SEO principles is about ranking high in search results for top keywords. A high performing web design for corporate websites not only considers the aesthetics for the site, but the optimizes keyword strategies, meta tags, and the most up to date search principles to rank well with the search engines.
An essential for web design for corporate websites includes the addition of not only rich content, but concise content. Corporate websites should consider promoting products, services and staff members via blog posts, white papers, videos, and catalogs. Valuable content can provide the opportunity for corporate websites drive thought-leadership in an industry. Visitors are coming to a corporate website to first, consume content; second, find what they need; and third, lead to a purchase. Regularly refreshing and publishing content will also add to strong SEO principles and help a corporate website to rank well in the search engines.
Responsive Web Design
Mobile optimization is an important aspect of web design for corporate websites. Ease of browsing, no matter what devise, is a very important aspect as more and more consumers shift to viewing websites on a variety of mobile devices. The shift to mobile is only growing and mobile websites are an important factor when considering web design for corporate websites.
Using a website as an inbound marketing tool is a critical component of web design for corporate websites. The whole purpose of a website is to represent a brand, provide information to drive a decision for a purchase. Corporate websites should include strong calls to action throughout and dedicated landing pages and forms to capture visitor information.
Web design for corporate websites should make social sharing easy for visitors. Corporate websites need to embrace the fact that consumers are sharing and engaging in discussion about products and services over social media. The ability to share content from a company’s website will encourage social discussion, engagement and building a community.
A company must consider a cohesive brand experience across all digital marketing channels. And, not only with digital channels, but with their offline marketing channels too. When considering a corporate website build a seamless approach so that the brand can be represented consistently across all media platforms.
Web design for corporate websites can no longer just be about standing up a website that provides the same content as a company’s brochure. Website design for corporate websites needs to uniquely convey a brand message through dynamic creative, concise yet powerful content and strong lead generation call to actions. It’s an opportunity for a corporation to revolutionize their brand and bring it to life. It’s an opportunity for a corporation to break through the clutter and stand out from their competition. When done right, web design for corporate websites will drive new customers, leave customers with lasting impressions and convey the brand in a new and unique way.