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Legal Marketing & Industry Trends Shaping 2022

The legal industry is a field that many people find extremely appealing. Law is also an area that impacts many people’s lives in a highly direct way. People need lawyers in many stages of life, from marriage to work and beyond. These trends are expected to impact many areas of the law and how it is practiced. Those who follow the industry closely see that retiring baby boomers, new technology, and global expansion will continue to play an important role in the lives of lawyers and their many clients. Change is the only constant in this industry.

Baby Boomer Impact

The baby boomers remain one of the largest of all generations. As they continue to retire in large numbers, this process will impact all areas of the country and the workforce. The same is true of the legal field. Like other fields, the seventy-five million members of this cohort will have a massive impact on the legal industry. Lawyers can expect increased demand for help with areas of the law, such as retirement planning and handing on one’s assets to the next generation. They can also expect increased demand for areas of the law that pertain to the legal field. Adult children want to make sure their parents are protected no matter where they live and what they do as they age. A lawyer can provide assistance with help navigating the nursing home field. They can also help by making sure the grandparent’s assets remain intact even as they age.

Electronic Discovery

Legal procedures can be highly complicated. It’s no wonder that efforts are in place to help streamline this process and make it easier. New technology has impacted all areas of the law and will continue to do so this year. Part of the process is an area of law that is known as discovery. This process is one in which both sides examine what items are available that are relevant to any case. This process can be complicated and involve a great deal of effort for all involved. A technology known as e-discovery means that each person involved has the kind of tech support they need to make this process easier and less stressful as any kind of legal process continues. The industry is now over two billion. It’s only expected to continue to see increased revenues this year and going forward.

Global Legal Markets

The legal field is not only local. It’s also an industry with a great deal of growth in other parts of the world. Globalization is likely to impact many decisions that lawyers make as they decide which areas of the law are most important. The global legal services markets will be over 5.7 billion and are expected to continue to see growth in the future. Given how huge this section of the market remains, it is not surprising that law firms are looking for ways to expand directly into this field. They are also looking for ways to see how they can harness a share of the global legal field as it pertains to the markets in the United States by investors overseas. The opportunity for this kind of legal interaction will continue to drive the markets and law firm planning.

Increased Demand

Legal services are one of the most important industries in the world markets. Those who watch the industry very carefully are expecting to see increased demand for legal services continue to be part of the scene. With a more than one percent industry growth level in the previous year, this trend is expected to continue to see additional and further growth. This increased demand in the industry can and will be met in many different ways. It’s a good idea for those who are planning to enter this industry for the first time to be aware of what kind of prospects they can expect. Understanding the kind of law areas that are likely to see growth is also something that all new entrants into the legal field should understand before they decide to make this field their own. Similar growth is possible in the new year for many areas of law.

Legal Process Outsourcing

Lawyers everywhere are looking for ways they make all legal processes more efficient and make sure all lawyers on staff can get things done. Efficient help comes in many forms. One way that is seeing increased use in the new year is with the help of a process that is being called legal process outsourcing. This process means breaking down varied areas of law and thinking best about how to reduce all kinds of related expenses. The use of this kind of legal help means having much lower costs in many areas of law practice. Experts expect to see this industry to see revenues of over thirty-five billion. Many industry insiders feel this brings in new opportunities for those who are able to take full advantage of them and provide the labor that lawyers in the United States and all over the world need to do their jobs well.

Limits on Billable Hours

Traditionally, lawyers have been expected to bill at least 1950 hours a year in order to earn a top salary. These hours can impact the lawyer’s ability to balance work and life concerns. It can make it harder for them to concentrate on legal matters when at work. This is where efforts are afoot to change this process. Judicial bodies are looking for ways to make the process of practicing law less stressful, even for new associates. One proposal that is seriously being studied is that limiting the number of hours that any given associate must bill in a year. This process is expected to have an impact on the lives of associates at some of the nation’s largest firms. It’s also a process that should impact the way business is done at smaller legal firms.

Mergers and Acquisition

Business law remains driven by many factors. One such factor is that of companies that are engaged in the process of mergers and acquisitions. This form of business requires a great deal of legal attention in order for everything to be done right. This sector of the economy is anticipated to bring nearly five billion as it has in previous years. Law firms everywhere are poised to take advantage of these stats with innovative solutions that all firms need as they make sure that this process is completed in accordance with any local laws. Those who look at the world of business law see that law firms with a specialty in this area of law are likely to continue to experience a great deal of growth for their services. Business law is likely to be a growth field for many law firms in the United States and other parts of the world.

New Path For Big Law Firms

Many of the nation’s largest law firms are looking for new ways to provide all sorts of help for their clients. Big law firms are those that not only make law. They’re also firms that help provide assistance for other firms and others of law. At the same time, big law firms also have a reputation for being very expensive. As a way of combating this image, they are attempting to be part of the eleven billion industry known as the new law. Part of this process also means being able to hire lawyers on a contract basis. Doing so enables such firms to find the flexibility they need to respond to challenges in the legal industry right now. This kind of responsiveness should enable them to keep on top of their competitors and continue to enjoy fiscal success.

Paralegal Jobs

Paralegals are people who help lawyers do their jobs better. Many people choose to enter this field for varied reasons. Some are looking to see if the legal field is right for them. Others are looking to make some money as part-time jobs while choosing to engage in other activities such as caring for a loved one. As lawyers continue to expand into new markets, they will need to find the kind of support for their legal ventures that can make all the difference when it comes to succeeding in the world. For those who want to choose this kind of profession, they’ll find a welcome hand as they do so. The American government estimates higher than average job growth for this profession. That makes it a good choice for anyone who wants to consider getting a certificate to enter this part of the economy.


Many workers are thinking about ways they can balance their need for work with their desire to enjoy the world around them. For them, life is about making a living, but it’s also about being part of the greater community at large. The same very much true when it comes to the legal profession. With job growth that exceeded 180,000 in the United States each month, many people, including those in the law profession, are finding it possible to pick and choose which particular job appeals to them most. They are also finding that it is a good idea to think about having a part-time job in the legal field. A part-time allows people to earn money they need to pay their bills and pay down any law school debt at the same time; it also allows the law firm to have additional staff on hand all year long.