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Tourism Company Web Design and Marketing

If you enjoy traveling and exploring different parts of the world, then you’re probably considering starting your own tourism company. While tourism can be an exciting niche, it can sometimes be difficult to build up a customer base. However, if you know how to market your business online, then attracting clientele won’t be as hard as you think. Let’s discuss the essential elements that you should include on your website. But first, you need to be aware of the types of challenges that this industry faces.

5 Challenges the Tourism Industry Faces

If you’re new to the tourism industry, it’s easy to assume that tourism companies are easy to operate. However, there are a few underlying problems that business owners tend to face. Below are five of the most common.

1. Globalization

Most tourism companies promise to offer their customers a unique experience. And in this way, they tend to rely on novelty. The problem is that a lot of companies have a hard time connecting with foreign travelers. Their multilingual websites are often created through the use of translation services. And this means that it’s easy for the tourists to not feel as welcomes or comfortable during the tour.

2. Taxes

There’s hardly any other sector that’s affected as much as tourism when it comes to taxation. Taxes can have a huge effect on the costs of hotel rooms, airline tickets, and more. So tourism companies are often forced to offer competitive pricing in order to offset these expenses.

3. Security

Security is a big issue for the tourism industry. Companies must work diligently with local law enforcement, governments, and councils to ensure the safety of tourists. Unfortunately, this can impact the overall experience that clients while on their trips.

4. Marketing

The tourism industry has earned a reputation for false advertising and exaggerated claims. This means that companies have to spend a great deal of time doing things to change that perception. It requires lots of innovation, creativity, and a harnessing of technology.

5. Outdated Infrastructure

In many locations, the infrastructure of tourism is completely outdated. For instance, immigration at certain airports is slow, and so are the checkout processes at hotels. Also, public transportation is typically underdeveloped.

7 Things This Type of Website Should Include

Now that you have a better idea of what challenges you can expect to face in the tourism industry, it’s time to consider how you can make your company stand out. While many tourism companies rely on social media to attract new customers, they often forget the importance of designing a website that connects with their visitors. Here are a few elements that you need to include.

1. Destinations

Upon their first visit, most people will be interested to know what destinations your company offers. Ensure that you include a destination section that lists off all of the locations you plan on traveling to. Ideally, you should include a thorough description of each location. Let your visitors know on what dates these tours will start and end. Let them know what mode of transportation will be used. Give them the number of guests that the tour will include. Also, what type of accommodations should they expect?

2. Photos

Not only should your visitors know what trips you’re planning, but they should also be treated to images of these destinations. The best part about using photos is that it helps people to envision themselves in these locations. Make sure that the photos are professional and that they focus on adventure and exploration. If you’re planning a safari, capture images of the wild animals. If you’re traveling to Greece, include images of architecture. The more captivating your photos are, the more likely the person will book a tour with you.

3. Deals

If you want to generate as much business as possible, then you should include a deals section on your website. This is especially the case if you offer group tours. Sometimes people are interested in bringing large families or organizations on tour. They’re more likely to book a tour with you if they can save a little money. You may include a discount for a limited time for certain destinations. This helps to create a sense of urgency. Also, you may include specials for couples who are traveling on their honeymoon.

4. Blog

Another great way to attract new customers is to add a blog to your website. The purpose of a blog is to educate your visitors. In this case, you could offer tips and tricks for travelers. Perhaps you can include a post about five things that every traveler should take with them on a safari. You may offer a how-to guide for applying for a passport. Create a list of the benefits of traveling to new countries.

5. Our Guides

Since your visitors will be spending a lot of time with their guides, you should create a section on your website that introduces them. Create a list of your tour guides and include headshots for each of them. Share basic information such as their name, how long they’ve worked with your company, and where they’re from originally. You may ask your guides to offer a fun description of themselves, including their hobbies, the places they’ve enjoyed traveling to the most, and what they like most about being a travel guide. This adds a personal touch to your site.

6. About

You should also create an About page and introduce your company. Share how your company was started. What is your vision for the company? What’s your business motto? Are you interested in being a major innovator in the tourism industry? Most importantly, what makes you stand out from your competition?

7. FAQ

It’s important that you include an FAQ page on your website. This will ensure that all of your visitors’ most important questions are answered. What’s your cancellation policy? Are children allowed on the tours? Do you offer tours in various languages? Do tour guides accept tips? What’s included in the price of your tour?


As with any other business, it takes a lot of work to develop a tourism company. However, most of your time will likely be spent on promotion and marketing–especially in the beginning. Make sure that your website includes elements that cater to the needs of your client. The best sites are those that build trust and credibility and make the visitor feel comfortable with the idea of traveling with you. The more excited you sound about your tours, the more likely you are to inspire people to sign up.