Marketing is hard for any business, but if you offer a specific niche business than it can become even harder for you to define what reaches your target audience. Sometimes it can feel like throwing a dart and seeing where it sticks. Sometimes there are issues with marketing for a wide niche like Tea Houses. After all, look at the people who love tea? Tea isn’t subjected to a stereotype now days much like coffee, so it can be hard to figure out which group of tea lovers you should market to. Well, that’s where we come in, below we’ve compiled a list of specific marketing strategies that go beyond creating a great website, and doing search engine optimization to grow your traffic, to help you sell your brand of tea.
1.Deciding Your Target Market
Tea is one of the most popular drinking choices in the world in an alternative to drinking coffee or sugary beverages. It’s health benefits and induces of natural caffeine make it the perfect option after water. According to stats, 80% of people in any given country consume tea at any given time. In today’s market, millennials are most likely to drink tea. No studies have ever been done, but according to the American Tea Allegiance at a glance, it seems the specific range of drinkers are 18-35-year-old men. Looking at these odds, you should be able to find your target market, a necessity for any business. By doing this you can focus your intention on marketing and see where your company fits in the scales.
2. Creating A Sample Pack
Think about who you want to market to and what they would need from tea. Are you marketing to college students? Create a self-care sample package that includes brands meant to stimulate the brain, adds energy and extra immune boosts. Are you marketing to older generations? Consider something that limits sugar intake, immune boosts and relaxation. Give them creative titles such as “Survive the Day” for college students or “Afternoon Break” or older audiences. Make sure the titles and packaging are relevant. This way, you cannot only see what sales well, but which target market you are reaching the best.
3. Bring High Tea Home
Maybe this seems like the most obvious, but sometimes the most simple solutions work. The truth is, most people who drink tea, have never experienced High Tea or a tea party, so this would be a great addition. After all bars and clubs have happy hour, use High Tea as your happy hour and serve drinks at half price or special discounts on your Tea products. This would be a selling point that you can put on posters and fliers to increase traffic to your location and find new customers for hours outside of High Tea so the more special you make the moment, the more likely you are to retain customers. It’s proven theory that customers would rather be sold an experience than a product, High Tea would be your experience.
4. Provide a Place for Unique Tea
In local bars, you can walk in and ask for the highest quality alcohol and it’s usually on a specific shelf. Create a place in your Tea House where customers can see your special quality brands right in their face. They should be able to look around the room and know that this shelf is the top-shelf tea brand that consists of limited editions and exotic labels that can’t be found anywhere else. Every other week, put one on sale and advertise it across social media. Even have staff make recordings drinking/taste testing the teas.
5. Taste Test Tea
Once a month or so try having a tea testing, much like Brewery’s have. Perhaps a special High Tea that includes live music or activities. Bring in new teas that will be featured in your shop in the coming months or teas that are exotic to your area that customers won’t experience elsewhere. You can make these events extra special by highlighting local talents in the music set up or even highlighting local charity drives as partners during the event to bring in even more customers. You can even set out the teas and offer tea booklets with special information about each tea or if you know any tea experts, invite them to come to speak.
6.Market Holiday Events
Not just the traditional Holidays you may be used to in your country, but remember that tea originally became popular in China and early Europe. Find Holidays that they would’ve celebrated and turned them into special events in your Tea House – i.e. China celebrates Spring Festival and Autumn festival every year. Russian experiences May 1st every year as both a celebration and memorial of WW2. During this time they eat special foods and have special traditions, but are most likely to drink tea during this time as well, so find unique ways to bring these traditions to your Tea House every year. You can even incorporate days like Day of the Dead from Mexico into your tea times.
Take an hour out of each day or week and have a special tea time with your followers. You can do it yourself or spotlight a special co-worker each week and show them drinking a specialty tea and interact with customers. You can introduce them to what’s coming to the store, ask them what they are doing for the holidays, what gifts they want and even ask what they’d like to see from your business. You can dress this up any way you like, but make each video unique and specific. Let users know what time and what days you will be going live in advance and schedule events across social media so users will be able to register and get notifications.
What Will You do?
Marketing is hard, but once you know who you are targeting, what they are interested in and how you can support each other as a business and a consumer, you can easily generate a calendar of ideas across any topic. These are just a few ideas to get your feet wet. You probably already have a logo and brand, you can use these ideas to being formatting events that will cater both to your market and your brand equally, an important factor in brand marketing. There isn’t a country that doesn’t have some form of tea lovers in it and the passion for the product seems to keep growing, this can make creating marketing campaigns limitless if you know where to begin.