Signage has become a lucrative business with the advent of advanced technology. Most people prefer using signage for their businesses. Marketing your company will require efforts and strategy. Here are some marketing tips for your signage company.
Create Free Signage for Prospective Clients
Showcasing your skills in designing signage is an essential step towards winning your client’s confidence. Offer free signage for simple purposes to some of your potential customers. For example, volunteer to make a roundabout sign for the contractor to promise that they will buy signs for road bumps. You will spend less to attract more since roundabouts are fewer than bumps.
You can also engage drivers since they are among the primary users of signage. Create free samples with tags and request drivers to display them in their vehicles. Other drivers will see them and contact you using the attached tag to the sign. Consider paying some incentives for referrals. This way, people will be more willing to tell their friends and others about your company.
Have an Accessible Record of your Previous Work
Having signage to show your customers is a great way to market your company. Clients want to see your skills through what you have already done. Direct them to your website for an acquaintance with the recent signs. Create a map of their location since your site may lack signage in their local area. Thanks to the new technology, we can now create an interactive map and pin location. This ensures customers from various places access your samples quickly and efficiently.
Another significant way of attracting more customers is by sharing information about what you already know; it creates new customers in the long run. Blogging about your signage company showcases your expertise on a global scale. People will be more willing to buy your products and services since they already know much about you and your services.
Include signs in your blog. Writing a bare signage blog is good but won’t help your business much. Inserting some of your work will attract more clients. Besides, add a link directing your client to the main website for more information and signs.
Ensure that your blog is highly competitive and good enough to feature on the first Google page. Only a few clicks the next Google page when searching for a blog or any other information. To achieve this, you need to optimize your blog. Beware that 25% of companies invest their resources for good signage.
Look for One Time Users
Apart from business people and car owners, there is another category that uses signage occasionally. For instance, event organizers use signage, and the best thing is that they are well connected. Marketing in one company may lead to having clients from other organizations. Colleges and sports also invest in signage.
Advertise your signage by sending them brochures through email even if they have not asked for your service. Cold pitching your clients work at some time. Let them decline your services instead of making assumptions that they may not need them. However, be sure to send them emails when they are about to hold their activities.
Tag your Sign
All your signs should have a tag for your company. Putting your signage on social media may be useful. Social media has a way of passing information faster. You can find a sign you posted is on other numerous accounts. Maybe you could have attracted customers to your site if you tagged the signage. Tags enable your clients to find you no matter where the sign is posted.
Appearing on many signages could also increase credibility. People will believe that you are the best or maybe the only one providing the signage since your company is tagged on all your signage. Some of the things you can add as a tag include your contact and your company’s logo.
Never underestimate the importance of this marketing for your signage company. Create a free sample for your clients, tag your signage, look for one-time users, write a blog about your signage, and have an accessible record of your past work for a successful marketing strategy.