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Local Rank Ability Score — How Rankable Is Your Business?

Every local ranking factor Google weighs, weighted the way Google weighs it. Work through the checks below — each one you complete raises your Rank Ability score by that factor’s share of the local algorithm. Needs Work earns half credit. Your progress saves automatically in this browser.

Rank Ability
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Verified profile with exact NAPProfile verified, with business name, address, and phone matching your website exactly — no keyword stuffing in the business name.
Most specific primary categoryThe most detailed primary category Google offers for what you do, re-checked yearly as new categories are added.
All relevant secondary categoriesEvery applicable secondary category added — each one opens eligibility for more local queries.
Complete attributes, services, and hoursEvery field filled: services with descriptions, attributes, holiday hours, and price ranges.
Fresh photos and weekly postsNew original photos monthly and posts at least weekly — engagement with your profile is a ranking input.
Physical address in the city you targetProximity and city presence still gate the map pack — a real address (not a P.O. box) in your target city.
City + service keywords in titles and H1sLanding page title tags and H1s pair each service with its city naturally ("Raleigh drain cleaning").
Dedicated page per service and locationOne optimized page per core service and per location — not one page trying to rank for everything.
LocalBusiness schema markupStructured data on your site with name, address, phone, hours, and geo coordinates matching your GBP.
Embedded map and driving directionsGoogle Map embed plus written directions and neighborhoods served on each location page.
Mobile-fast pagesLocation pages load fast on phones — most local searches happen on mobile mid-errand.
Internal links between service and location pagesLocation pages link to services and vice versa so authority flows through the local cluster.
Steady flow of new Google reviewsA consistent ask process (post-job text or email) producing reviews every month, not bursts then silence.
Keywords and city mentioned naturally in reviewsCustomers describing the actual service and location in their own words strengthens relevance.
Respond to every reviewEvery review — positive and negative — gets a genuine owner response within days.
4.5+ average maintainedRating high enough to pass Google’s filter defaults and searcher click filters.
Reviews on diverse platformsFacebook, Yelp, BBB, and industry sites (Avvo, Healthgrades, Houzz) — not Google alone.
Links from local organizationsChamber of commerce, sponsorships, local charities, and business associations linking to your site.
Local press and news mentionsCoverage in local news, event write-ups, or expert quotes that link back to you.
Industry-relevant linksLinks from suppliers, manufacturers, trade associations, and industry publications.
Anchor text includes city or service naturallySome linking pages reference your location or service in or around the link.
Compelling listing that earns clicksPhotos, review count, and complete info that make searchers pick you over the listing above.
Calls and direction requests trackedYou monitor GBP insights monthly and know which queries drive calls and visits.
Fast, engaging landing pagesVisitors from local search stay and act — click-to-call buttons, quote forms above the fold.
Core citations built and claimedGoogle, Apple Maps, Bing Places, Yelp, Facebook, BBB, and the major data aggregators.
NAP identical everywhereSame name, address, and phone format across every listing — suite numbers and abbreviations included.
Duplicates found and removedOld addresses, duplicate listings, and legacy business names cleaned up.
Industry and city-specific directoriesNiche directories for your vertical plus local city guides and neighborhood sites.
Active on the platforms your customers useConsistent presence on the social and map platforms your audience searches (Apple Maps, Instagram, Nextdoor).
Branded search demandPeople searching your business by name — driven by offline marketing, ads, and word of mouth.
Content answering nearby "near me" intentsPages and posts matching how locals actually phrase searches, including neighborhoods and landmarks.

Weights based on industry local ranking factor studies: Google Business Profile signals ≈32%, on-page ≈19%, reviews ≈16%, links ≈11%, behavioral ≈8%, citations ≈7%, personalization ≈6%. Weights are directional — Google doesn’t publish its algorithm.

Want us to raise this score for you?We’ll audit your local presence together and map the fastest wins — free, no strings.

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