We gathered information from 100s of search engine optimization firms, SEO consultants, PR firms, full-service digital agencies, and freelance SEO consultants to compile our comparison. So you want to help your rankings and increase sales coming through your website by doing search engine optimization and don’t know where to start. So you go to Google and search for an SEO company or freelance SEO consultant and find thousands of companies, freelancers, and digital agencies who say they do SEO. Where do you start, and how do you choose the best SEO company to complete to help build your brands? To help, we’ve done some of the leg work for you. The comparison chart below includes information that we’ve gathered from many different types of SEO firms, such as; what each type of company typically offers, who will be working on your SEO, the average SEO cost, etc. *on small screens, scroll right to see more info.
Did you choose the best SEO company?
The Typical Story
What We Did
The Results
Subscription SEO Boutique SEO Agency Large SEO Agency Full Service Digital Agency PR Agency Website Design Firm Freelance SEO Linchpin SEO What’s Included Audits SEO Maturity Assessment No No Maybe No No No No Yes Technical Audit No Basic Basic Basic Basic No Maybe Yes Competitive Audit No No Basic No No No No Yes Inbound Link Audit No Maybe Yes Maybe Maybe No Yes Yes Content Audit No Maybe Yes Maybe Maybe No No Yes Site Architecture No Maybe Yes Maybe No Maybe No Yes Website and Page Structure No No Yes No No No No Yes Content Audit No Maybe Yes Maybe Maybe No No Yes Tagging Audit Maybe Yes Yes Yes Yes Maybe Yes Yes Website Speed Audit No Maybe Yes Maybe No Maybe Maybe Yes Analytics Audit No Maybe Maybe Yes Maybe Maybe No Yes Strategy Content Strategy No Maybe Maybe Maybe Maybe No No Yes Information Architecture Strategy No No Maybe Maybe No Maybe No Yes Keyword Research Yes Yes Yes Yes Yes Yes Yes Yes Content Creation No Maybe Yes Yes Yes Yes No Yes Tagging Optimization Yes Yes Yes Yes Yes Yes Yes Yes Speed Optimization No Maybe Yes Maybe No Yes Maybe Yes Link Strategy No Maybe Yes Maybe Yes Yes Yes Yes Measurement Measurement Strategy No Maybe Yes Yes Maybe Yes No Yes Scorecard Creation No Maybe Yes Yes Maybe Yes Maybe Yes SEO Monthly Management Analytics scorecard and monthly review Maybe Maybe Yes Maybe Maybe No No Yes Identification of keyword topics for new content Maybe Maybe Maybe Maybe Yes Maybe Maybe Yes Optimization of new pages and content that is created No Yes Maybe Maybe Maybe Maybe Maybe Yes Current Google ecosystem review No No Yes No No Maybe No Yes Strategic brainstorming sessions No No No Maybe Yes Maybe No Yes Overview Who will be working on your project Jr Level SEO Jr Level SEO Depends Jr Level SEO Jr Level SEO Jr Level SEO Depends Senior Level SEO Do Local SEO Yes Yes Yes Yes Maybe Maybe Maybe Yes Are Experts In SEO Transition Planning Maybe Maybe Maybe No No No Maybe Yes Project Pricing Type Subscription (Limited) Bucket of Hours/Month Bucket of Hours/Month Bucket of Hours/Month Bucket of Hours/Month Bucket of Hours/Month Bucket of Hours/Month Project (few limits on hours/month - we work towards your goal, not hours) Turnover Rate (will the same person work on my SEO the whole time?) High Medium High Medium Medium Medium High None Understand Holistic Marketing No Maybe Maybe Yes No Maybe No Yes Will They Need To Outsource Yes Yes Yes Maybe Yes Maybe Yes Never Average Monthly Price $99+ / month $1500 - $3000 $5000+ $4000+ $3000 - $6000 $1200 - $3000 $500 - $2000 $1600 - $4000 Holistic SEO Value Poor Average Good - Great Poor - Average Poor - Average Poor - Average Poor - Average Great
