We gathered information from 100+ of search engine optimization firms, B2B SEO consultants, PR firms, full-service digital agencies, and freelance B2B SEO consultants to compile our comparison. So you want to help your website rankings, and increase sales coming through your B2B website by doing search engine optimization and don’t know where to start. So you go to Google and search for a B2B SEO company or freelance SEO consultant and find thousands of companies, freelancers, and B2Bdigital agencies who say they do SEO. Where do you start, and how do you choose the best B2B SEO company to complete to help build your brands? To help, we’ve done some of the leg work for you. The comparison chart below includes information that we’ve gathered from many different types of B2B SEO firms, such as; what each type of company typically offers, who will be working on your SEO, the average SEO cost, etc. *on small screens, scroll right to see more info.
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The Typical B2B SEO Story
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The Results
Subscription SEO Boutique B2B SEO Agency Large B2B SEO Agency Full Service B2B Digital Agency PR Agency B2B Website Design Firm Freelance SEO Linchpin SEO What’s Included B2B Audits SEO Maturity Assessment No No Maybe No No No No Yes Technical Audit No Basic Basic Basic Basic No Maybe Yes Competitive Audit No No Basic No No No No Yes Inbound Link Audit No Maybe Yes Maybe Maybe No Yes Yes Content Audit No Maybe Yes Maybe Maybe No No Yes Site Architecture No Maybe Yes Maybe No Maybe No Yes Website and Page Structure No No Yes No No No No Yes Content Audit No Maybe Yes Maybe Maybe No No Yes Tagging Audit Maybe Yes Yes Yes Yes Maybe Yes Yes Website Speed Audit No Maybe Yes Maybe No Maybe Maybe Yes Analytics Audit No Maybe Maybe Yes Maybe Maybe No Yes B2B Strategy Content Strategy No Maybe Maybe Maybe Maybe No No Yes Information Architecture Strategy No No Maybe Maybe No Maybe No Yes Keyword Research Yes Yes Yes Yes Yes Yes Yes Yes Content Creation No Maybe Yes Yes Yes Yes No Yes Tagging Optimization Yes Yes Yes Yes Yes Yes Yes Yes Speed Optimization No Maybe Yes Maybe No Yes Maybe Yes Link Strategy No Maybe Yes Maybe Yes Yes Yes Yes B2B Measurement Strategy Measurement Strategy No Maybe Yes Yes Maybe Yes No Yes Scorecard Creation No Maybe Yes Yes Maybe Yes Maybe Yes B2B SEO Monthly Management Analytics scorecard and monthly review Maybe Maybe Yes Maybe Maybe No No Yes Identification of keyword topics for new content Maybe Maybe Maybe Maybe Yes Maybe Maybe Yes Optimization of new pages and content that is created No Yes Maybe Maybe Maybe Maybe Maybe Yes Current Google ecosystem review No No Yes No No Maybe No Yes Strategic brainstorming sessions No No No Maybe Yes Maybe No Yes Overview Who will be working on your project Jr Level SEO Jr Level SEO Depends Jr Level SEO Jr Level SEO Jr Level SEO Depends Senior Level SEO Do Local SEO Yes Yes Yes Yes Maybe Maybe Maybe Yes Are Experts In SEO Transition Planning Maybe Maybe Maybe No No No Maybe Yes Project Pricing Type Subscription (Limited) Bucket of Hours/Month Bucket of Hours/Month Bucket of Hours/Month Bucket of Hours/Month Bucket of Hours/Month Bucket of Hours/Month Project (few limits on hours/month - we work towards your goal, not hours) Turnover Rate (will the same person work on my SEO the whole time?) High Medium High Medium Medium Medium High None Understand Holistic Marketing No Maybe Maybe Yes No Maybe No Yes Will They Need To Outsource Yes Yes Yes Maybe Yes Maybe Yes Never Average Monthly Price $99+ / month $1500 - $3000 $5000+ $4000+ $3000 - $6000 $1200 - $3000 $500 - $2000 $1600 - $4000 Holistic SEO Value Poor Average Good - Great Poor - Average Poor - Average Poor - Average Poor - Average Great
