Like all other professionals who practice independently, orthodontists will need to market their practices in order to earn a sufficient income. Orthodontists are specialized dental professionals who focus on addressing deformities of the mouth, teeth and gums. Since they are specialized, they will need to find ways to market to people who need their particular services. Fortunately for orthodontists, there are many ways in which they can easily market to their potential patients. With a wide variety of marketing methods, orthodontists will be in position to successfully grow their practice each year.
Orthodontists have a very unique type of dental service and therefore need to focus on networking in order to grow on a steady basis. They will need to frequently meet with dentists and other professionals in their area in order to get enough exposure. So lots of in person interaction will be essential for an orthodontist to grow their practice more easily. Along with networking on a regular basis, an orthodontist will also need to provide patients with incentives and discounts in order to entice them to receive their services. An orthodontist who is looking to grow their practice will also need to communicate directly with patients and ask for referrals in order to build their practice as well.
Patient Appreciation Days
One of the ways in which an orthodontist can market their practice is to offer patient appreciation days. These are days in which the orthodontist and the staff will provide patients with additional incentives such as free services. It will also include providing a party and tickets to see a movie. With parties and free services, patient appreciation days have proven to be very effective at impressing patients and developing a favorable reputation in the local community. As a result, patient appreciation days are something that an orthodontist should offer on a regular basis in order to grow their practice.
Network with Other Dentists
As well as offering patient appreciation days, orthodontists will need to network with dentists in order to consistently grow their practice. Orthodontists can just meet up with dentists at seminars, networking meetings and dental conferences in order to get to know many dentists in the community. They can also arrange lunches and social gatherings with dentists so that they can inform them about their services and eventually receive referrals in the near future. As a result, networking is among the most effective ways for an orthodontist to grow their practice.
Offer Incentives and Discounts
When an orthodontist is looking to market their practice, they can also offer discounts and incentives in order to entice new patients. These discounts will help patients receive the services they need at more affordable terms. An orthodontist can offer a new patient discount of 20% off. They can also offer a discount for referrals that are sent to them by satisfied patients. Along with discounts, orthodontists can also offer incentives to patients such as additional services at a reduced fee. For example an orthodontist can perform a procedure and then offer 50% off for an additional service. Therefore incentives and discounts will allow an orthodontist provide value for their services and to patients in the community.
Provide Flexible Financing Options
Getting orthodontist services can be quite expensive for many people and families. As a result, an orthodontist will need to provide affordable fees and payment options that will fit their budget. One of the most effective ways for an orthodontist to market themselves more marketable is to provide flexible payment options. They can provide patients with a program called Care Credit which is specifically designed for dental practitioners. This program allows patients to pay for expensive procedures over time and save money. An orthodontist can also offer their own payment plans to patients as well. They can make arrangements with a patient where they receive a certain amount down and they receive invoices on a monthly basis until the total bill is finally paid.
Encourage Word of Mouth Referrals
Similar to all other independent professionals, orthodontists will also need to use word of mouth and referrals in order to grow their practice. With word of mouth, they can network with other dental professionals as well as attend community events. Along with networking with fellow professionals in the dental field, orthodontists can network with individuals and families at various events in the community as well as at business networking groups. As well as networking at various social functions, orthodontists can also use referrals from satisfied patients in order to increase their workload. When providing satisfactory service to patients, an orthodontist will be able to get recommendations to other people. As a result, they will get more patients at no cost.
Stay in Touch With Emails
When serving patients, it is also important for orthodontists to stay in touch with their patients on a regular basis. This allows them to make sure that they are healthy and satisfied with their services. Therefore an orthodontist will need to engage in direct communication with patients so that they can follow up with them. One of the ways to do this is to send emails, or newsletters – just make sure you’re not making these common email marketing mistakes. An orthodontist can send an email to a patient to inform them about their most recent visit and also provide information about any discounts or additional services offered. They can also send patients letters and postcards in order to request referrals, receive more services, keep them informed about their practice and also show appreciation.
Beginning A Marketing Campaign
Once an orthodontist opens up their own practice, they will need to immediately begin their marketing campaign. The first thing that they will want to do is list their practice on the internet as well as in the yellow pages. They will then want to begin attending various networking functions in order to tell people about them and their practice. As well as developing relationships with members of the community and other dental professionals, orthodontists will also need to establish the financing options and incentives that they are willing and able to provide to their patients. Like all other independent professionals, an orthodontist will want to focus on using the most effective methods in getting patients on a regular basis in order to grow their practice consistently and build their brand.