Agriculture will remain the source of livelihood for investors as the number of consumers continues to surge. Marketing your company now may prove to be beneficial to you in years to come. Here are some tips for selling your agriculture industry.
1. Organize Workshops
Your agriculture company will benefit much if you gather people to show them what you have.
Workshops enable you to bring your client to the showroom. Customers get to see the type of products in your company. Ensure that your workshop is on a good day for clients to attend. Weekends are always the best time.
Invite prospective customers to your workshop. Some of the people who may benefit from the show include farmers, wholesalers, and institutions. Be keen to identify people who have more interest in your products. The best way to know your interests is to have a query desk where people can ask their questions. Those who visit the desk are the potential clients.
Let workers stand at each station and observe your guest’s behavior. People who stare at one place for long and those who keep visiting a particular spot may be interested in your products.
2. Join a Cooperation
Joining a group of people that has the same objective is advantageous. The cooperation will help you sell your products to a large group of people at once. All you need is to have quality products that will meet their need.
The good thing about cooperation is that you can take advantage of the organization’s many activities. They hold shows and conferences to help their members showcase their products, which is an excellent opportunity to market their products.
Cooperation has connections to your target market. It’s easier to market products in these institutions when affiliated with an organization than when you are doing it alone.
3. Do Voluntary Work in Areas of your Prospective Clients
Giving back to society as an agriculture company is significant. The best place to volunteer is around locations near your clients. Agriculture companies, at their core, are attached mainly to farmers. Helping them to address some of the barriers to high produce may bring new clients.
Get involved in charitable work such as road construction to rural areas. One of the enormous challenges to farmers is transport for their produce. Helping them to solve this will create a connection and help them consider partnering with your company.
Volunteer work also creates awareness about your existence. As you do the charitable work, people will be interested to know what you do and your products. It’s a perfect opportunity to now market your company.
You may also carry branded equipment to the voluntary work. This will create a hunger in a client’s minds to know more about the company, thus attracting another customer.
4. Offer Delivery Services
Transporting clients to their destination is critical. If your company deals with heavy equipment or products, consider helping your customer take to their destination.
Most clients do not have the resources to transport the products they buy at your company. As a result, they consider free delivery and after-sales service as one condition before buying in any company. Besides, most people make an online purchase and without time to come for the products directly.
5. Offer Sustainable Product
Sustainability in agricultural industries is a key aspect. The products sold in this sector have a significant bearing on the environment. For example, agriculture accounts for 70% of water pollution. World leaders and local governments are willing to support these industries if they agree to practice sustainability.
Concentrating on sustainable products will set you apart. Having the government on your side is the beginning of brand awareness for customers. The government can advertise your agriculture company by using it as an example of a sustainable and climate-friendly industry. Besides, customers are also willing to buy products that serve them well and improve their responsibility to taking care of the environment. Consult the authority to get your products qualified as sustainable.
6. Search Engine Optimization
SEO, also known as search engine optimization, is one of the the best lead and sales generation tactics in the agriculture industry, and within the digital marketing space as a whole. SEO when done correctly, can build brand, lower customer service costs, grow sales, increase SQL and MRR. It is not a short term strategy, however when implemented with a solid process, it will have a snowball effect on business growth.
It involves, having a great website experience, great content, and a publishing model to increase reach – all with the primary goal of increasing website traffic and sales.
Marketing your agriculture company will be easier if you follow these tips. Organize workshops, engage in voluntary work, offer free delivery and sustainable products, and your company will be good to go.