A theme park may be one of the most promising ventures to invest in without worries. Who wouldn’t enjoy spending the weekend or holiday in a theme park with family? Everyone enjoys spending his day in an amusement park, either with family or friends. With good management and proper advertisement, you are likely to get more visitors.
The following are seven practical marketing ideas for a theme park:
1. Create an attractive and optimized website.
A website is an essential marketing tactic for theme park owners. Potential customers willing to know more about the venture may regularly visit the website to get regular updates. The website should contain a blend of visuals because they tend to be more attractive than texts. Visuals can be user-generated or from professional photographers.
The website should have an improved user experience. Visitors should be able to navigate across the fields with ease and faster downloads. Apart from having the call-to-action button, the website should also have details about the park’s location, pricing, opening hours, closing hours, etc.
The website should showcase the diversity of the experiences potential visitors can enjoy when visiting the theme park. Most websites contain customized galleries containing multiple images of the best attraction sites in the theme park.
The website needs to be SEO-friendly for it to appear at the top of Google searches. The website should have keyword phrases, title tags, meta-description, headlines, sub-headings, listed items, and image descriptions. It should also support mobile and desktop views.
2. Use of social media marketing.
Social media marketing is one of the most effective ways of marketing your theme park. You may use various social media platforms to market your theme park, including Facebook, Instagram, Link In, and Twitter.
You may post user-generated content on the theme park’s social media handles. You can also repost content published by theme park visitors. Social media adverts are authentic and create trust in the brand. Social media pages are also engaging; hence potential and active clients can inquire about anything on the pages. The posts should be entertaining by capturing the most exciting, scary, and exhilarating experiences during the rides. Regularly posts to keep followers active and updated.
3. Partnering with Destination Marketing Organizations (DMOs) and other established businesses.
Having your theme park associated with prominent organizations and destination marketing organizations will make your venture popular. It would be best if you came up with a deal that is of mutual benefit. Linking the theme park’s social media accounts with DMO’s handles increases its visibility.
4. Get brand influencers.
Influencer marketing is more than ten times efficient in marketing brands. Influencers are celebrities with high followers on their social media handles. Influencers market by posting their photos and videos while enjoying themselves in the theme park. The visuals can reach out to thousands or millions of their followers, making them aware of the theme park’s engaging experiences. Brand influencers also tag the theme park’s page in their social media posts, making their followers follow their page.
5. Publicize through charity functions.
Engaging in charitable projects will help keep the theme park in the public eyes. You do not need to engage in an expensive drive if you don’t have enough capital for massive projects. You may involve your park in simple tasks like distributing food to the less fortunate or disaster relief during emergencies. To increase the charitable initiative’s popularity, you should hold press statements before and after the event.
6. Discount offers, gifts, and promotions.
Offering discounts, gifts, and promotions to the theme park visitors will attract more visitors. You may opt to provide free snacks, customized T-shirts, or free tickets on a particular day of the month. During holidays, such as Mothers’ Day, you may opt to give gifts to the first 100 mothers. The discounts and promotions may also feature reduced prices for the first comers to attract more potential visitors.
7. Commercial adverts on the mainstream media.
Advertising through the already established and traditional broadcasting media, like television, newspapers, and magazines, will make the theme park popular. Mainstream media are popular in re-shaping viewers’ thoughts, hence can attract more visitors into the garden.
As you adopt the above marketing strategies, remember that visitors will come again if they enjoy their stay in the theme park. The theme park’s staff should be welcoming and courteous to the visitors since a happy customer will always come back. You should also ensure that the theme park has all facilities, especially social amenities, emergency centers, commercial transaction points, etc.