Who We Are
If you are looking for Chicago SEO services that will take your business to the next level, look no further. We’ve been creating and implementing expert SEO campaigns for Chicago clients for over 15 years. From the West Loop to the Gold Coast, and from Evanston and down to the South Loop, the Chicagoland area offers a diversity of businesses that span across its many neighborhoods who can utilize our Chicago SEO agency located in the loop.
Our Chicago seo services agency offers a complete suite of industry-leading organic search engine optimization and Chicago website design services to help local and regional business in and around Bucktown, The West Loop, River North, Evanston and many other neighborhoods succeed with their search engine positioning.
Every Chicago SEO expert at Linchpin SEO is held to a high standard and has been doing professional SEO for over 15 years, which is why we are a specialist in strategy, keyword research, on-site/off-site optimization and content marketing. Our team of search engine optimization specialists offer quality SEO services, and our SEO process follows the strict Google guidelines to positively impact rankings and traffic from the Google SERPs.
Our SEO process utilizes basic seo strategies, analytics data, and advanced SEO marketing techniques to provide your users with a better website experience, and impact Google rankings and traffic.
SEO (Search Engine Optimization) Marketing
What is SEO?
SEO, also known as organic or natural search optimization, is a business strategy inclusive of publishing, brand building, marketing, and traffic acquisition. It is a long term solution and takes time and energy, but the payoff is huge.
Our Chicago SEO Agency knows that SEO is not about getting a better “page rank”, submitting to social bookmarking sites or directories, adding keywords to a page, or submitting your site to the search engines.
Along with the benefits of higher click through rates from the search results, long term value, and continued exposure even after a website stops the actual campaign, studies have proved that SEO has the highest return on investment among online marketing campaigns.
2 Types of SEO
Black Hat SEO
Our SEO marketing agency does not participate in these tactics. SEO agencies who take part in black hat SEO tactics participate in manipulating the search results through: link buying, comment and social spam, profile spam, link wheels, link farms, scraping content, spinning articles, cloaking, and reciprocal linking. These seo tactics may get you quick rankings, but the rankings are short lived and the tactics have a high risk of getting your website penalized or banned.
White Hat SEO
Our Chicago SEO experts follow strict white hat SEO strategies to get results and increase brand value. We follow the Google Webmaster Guidelines and are ethical with their approach to building and structuring a website. Our tactics have a higher long-term value and create a positive message for your brand or business.
A SEO Competitive Analysis Is Important
It is of vital importance to understand the type of content your competition is creating, what tactics they are using to build links and social communities, and how their strategies are working. Once you understand what value they are providing and how users (and the search engines) are reacting to it you can take what they are doing well, and doing it better.
A favorite parable of mine that relates to the concept of competitive theories goes something like this.
Two guys are in the jungle when they see a lion running towards them. Frantically, one of the men starts putting on his running shoes.
Surprised, the other man says, “What are you thinking, you can’t outrun a lion!”
“I don’t have to outrun the lion,” said the man, “I just have to outrun you.”
When doing SEO, you are not competing against the search engine algorithm; you are actually competing against the sites that are ahead of you in the search results and the value they are providing to users based on specific keywords. So knowing what they are doing and the ranking metrics they have gained will help you understand what needs to be done to beat them.
Strategies Our SEO Firm Avoids
There is tons of bad advice around building rankings and driving traffic through SEO campaigns. Below you will find some of the things that on the surface might sound like a good idea, but can actually hurt your rankings, traffic, and brand.
Mass Directory Submission
If you have a website or search Google, I am sure you have seen those ads for submitting a website to 1,000 directories for $99.99. They claim that you can get hundreds of “high quality” backlinks for basically no work.
We have all received those emails from random people asking to trade links. This is an old strategy where people would send out a mass amount of emails to every site under the sun to try and get them to trade links with the purpose of manipulating rankings.
Thin or Low Value Content
Because of the Panda Update it is no longer ok to create thin low quality content, spin articles, or outsource your content overseas to save a few dollars. The search engines (Google specifically) have become very sensitive to content quality.
There is an ongoing debate about the value of buying links through link brokers or sites like Text Link Ads. Google specifically says it violates their webmaster guidelines. Personally I don’t feel this is a long-term strategy and holds a high risk of being devalued or getting your site penalized.
This does not help a site rank better, it is a poor user experience, and it can have a negative affect on rankings.
This is an old tactic that attempted to build back links by submitting the same article or a “spun version” of an article to a large amount of low quality article directories. This is not the same as content marketing or guest blog posting, which is a valuable way to build links and market your business because it’s based on content quality, not quantity.