One of the most important aspects of any business is generating new and recurring business. Marketing plays a leading role in achieving your professional goals. The great thing about marketing is there’s no one way to do it. Outside of the average channels, an effective marketing tool is the flyer. Here’s a list of the top 10 things to keep in mind when creating an effective flyer for your business.
1. Size Always Matters
Flyers come in a variety of sizes. It’s important for you to assess your business’ needs to determine which one is right for you. A full-page flyer measuring the standard 8.5″ x 11″ is great for posting product information or a sale. Long rectangular flyers are perfectly suited for menus. Promote a list of your company’s services, sales products or daily food specials.
If you’re looking for a flyer that travels better, consider one the size of a postcard. Smaller postcard-sized flyers come in a variety of measurements better for passing out hand to hand. Here are a few of the average sizes to give you an idea of the area available to you:
- 2.5″ x 4″
- 4″ x 6″
- 4.2″ x 5.5″
- 5″ x 7″
Make sure that when you’re ready to order your flyers, the company has multiple sizes, paper stock and finishes available.
2. Head-turning Flyers
The main goal of your flyer should be getting potential customers to read it. A catchy headline tends to do the trick. Focus on your goals and expectations for the advertisement. Create a headline that engages people encouraging them to read the flyer and contact your business. Here are some examples:
- Fashion or Retail Promotion – Pop Up At Our Pop-Up Shop – You can advertise an upcoming sales event to be hosted at your business location or at a different venue.
- Restaurant or Food Truck – Meat & Greet or Just Beet It – Talor your headline to your establishment;s specialty dish or fan favorite.
- Hair Salon – Booked & Busy Beauty Bar – Plays on pop culture references coupled with a special event designed to drive traffic into your place gives your flyer the pop it needs.
Eyes on your flyer from a head-turning headline means an increase of traffic onto your business.
3. The Golden Rule
Imagine the world if everyone treated others how they wanted to be treated. Imagine your customers if you promote your business in ways they appreciate. Put yourself in your customers’ shoes picturing the things they’d like to see from your flyer. You can also take the initiative to perform market research. What better way to tailor your flyers and marketing toward customers than asking them what they’re looking for from your company? Take the feedback and create a flyer targeting your preferred demographic’s expectations.
4. Get The Customers To Engage
There is a myriad of things you can ask of your customers to persuade them to interact with your business. However, to make your flyer effective, it’s not enough to ask for the sale. Here are some ideas engaging your potential customers that push them to want to learn more:
- Hashtags – Try attaching your business’s social media hashtag to whatever promotion you’ve put on the flyer. Tell the customer to tag the business for the chance to win an additional perk outside of the current promotion.
- Make the flyer itself a coupon or entry ticket by telling customers to bring it in for the event promoted on it.
5. What Do The Reviews Say?
The fastest way for any reputation to spread is through word of mouth. Use the reviews from previous customers to showcase why those viewing the flyer should come into your business. Try to get testimonials from trusted third-party sources to enhance their authenticity.
6. Keep It Simple
If the flyer appears too cluttered, then many people will bypass it altogether. Being bombarded with images and text can be unpleasant to the eye forcing a potential customer to miss out on whatever promotion you’re advertising. There’s a lack of professionalism in a disorienting flyer. It shows that you’re not sure about what you want to promote or what you want the flyer to say about your business. Stick to these basic items and add onto them if there’s enough room to keep the appearance clean:
- Headline to catch the customer’s attention
- One picture or background image if necessary to give a visual concept for the promotion
- Clear and concise information about the event you’re promoting
- All the ways you want customers to contact your business about the event
- Calls to action telling your customers what you want them to do to participate
7. Use F.O.M.O For Your Promo
The Fear of Missing Out is real! You can see it when there are news stories and wait-times of over an hour for something as simple as donut-fried croissants. Customers want to be the first to say they participated in a promotion or that they made it to an exclusive event. Use this to your advantage by urging customers to Act Now, Come In Now, Call Now, Tweet or Tag Now! Make your message feel like it’s urgent for them to act or they’ll be left out. It can be as simple as using phrases like:
- Semi-Annual Sale
- Deadline to Claim Your Spot or Coupon
- Don’t Miss Out
8. Stand Out From The Competition
The likelihood that your business is the very first of its kind is rare. Even if it is, it won’t be for long. Take this opportunity making your flyer effective enough to differentiate your business from others like it. Try things like keeping the flyer’s color palette in the same color scheme customers associate with your business or by using the colors of your company’s brand or logo. It also helps to do your market research on the competition too.
Ask your customers or anyone in your target demographic what the competition is doing that they like. Is it something you’re doing or something you can do better? Don’t violate anything proprietary, but use the research to determine where you stand amongst the competition in the eyes of your customers.
If how you’re marketing on flyers is already effective, take the next step to grow your customer base. Push the envelope to become the benchmark among your competitors showing other businesses why your customers always come back to you while persuading new customers to set foot inside your establishment.
9. Use All Of The Available Space
The one thing many people do with a flyer in their hand is they turn it over. It’s more of a reflex than an intentional thought. Why not take advantage of this? By putting something on the back of the flyer, you’ll keep customers engaged a bit longer. All of that advertising real estate is valuable. It gives your business the opportunity to create a moment for your potential customer.
There are several options of what can occupy the back of an effective flyer:
- Contact Information – Place the promotion on the front of your flyer and put all the ways your business prefers to be contacted.
- Additional Coupons – Give your customers another means to save even more money
- Testimonials of Fan Favorites – Pictures of customers’ favorite items give the person looking at the flyer something to ask about or look forward to
- Call To Action – Tell your customers what to do and keep them engaged with your flyer
10. Proofraed Proforead Proofread!
Something as simple as a misspelled word on over one thousand flyers can grate on the nerves of anyone who sees it. A multitude of errors becomes a distracting eye sore from the message you tried to convey.
Before you place that bulk order, get a proof of the flyer first. Check it for symmetry, word and picture placement, resolution and correct information. After you’ve gone over it, take a step away only returning to it later with a fresh pair of eyes. Have another person look over it too as they can catch something you may have missed initially.
Taking this list into consideration allows anyone to create an effective flyer for their business. It will pay off to keep these important items in mind:
- Create a head-turning headline
- Keep it simple
- Keep the customers engaged with a sense of urgency
Thanks for reading "Flyer Design Guide To Create Effective Flyers for Your Business", by the Linchpin Team in Chicago, Raleigh, and Wake Forest.