Skip links

The Ultimate Guide to an Effective Guest Blogging Strategy in 2022

Your marketing team constantly innovates to Improve your traffic and generate leads. But with so many SEO strategy plans, it can be challenging to choose which options will prove most effective. Guest blogging is a proven tactic that can bring you the results you are looking for.

Read on to learn how to implement guest blogging into your content marketing strategy.

How Guest Blogging Works for You

Guest blogging has many benefits for your business. Scoring a guest post on a high-ranking website passes site authority to you. A well-established company has earned the trust of its consumers, and that trust leads to others clicking through to your website through your links.

Link building is one of the basic strategies of SEO best practices. When you have a link to a reputable website, and they, in turn, are linking back to you, that strong link equity pays off in your rankings. In addition, you earn links to your site through guest blogging that give you access to an entirely new audience with each post. Of course, you can and should post great content on your site, but having a connection to an established site with a large following boosts your organic traffic in new ways.

Strategy Tips

Executing an effective guest post strategy requires a few key components. First, maximize the return of your time and energy by taking each step and aligning them with your business strategy.

Evaluate Your Goals

What specific goals are you hoping to accomplish by guest blogging? Are you trying to boost brand or product awareness? Are you working to establish yourself as an authority in your field? Are you hoping to improve organic traffic and SEO?

Knowing the “why” behind your guest posts helps narrow your vision and focus your efforts as you take the next step.

Choose a Site Wisely and Make a Connection

Choosing which sites to reach out to is a strategic decision. You want a site that will yield mutual benefits for you as well as for them.

Not all sites are open for guest posts. Search in Google using keywords such as:

  • “Guest post opportunities”
  • “Write for us.”
  • “Contribute to our site.”

Combine these search terms with the subject you are planning to write about to narrow your search further.

After gathering your options, determine whether these opportunities align with your goals and are worth pursuing. Next, check the domain authority by using tools such as Ahref’s Website Authority Checker. The higher the authority ranking, the better your chances are of gaining traffic and good link equity.

As you prepare to pitch, play the long game. Gather information on the company and the people behind it. Then, follow them on social media platforms, like, share, and comment, and stay on top of their current content as it’s posted. A site is more likely to accept your pitch if a genuine relationship has been established and trust is shared.

Craft and Deliver Your Pitch

Do your research, choose your topic, and craft your pitch. Keep it clear, simple, and to the point. If it’s a particularly large and influential site, they will receive multiple pitches every day, and a concise pitch with a strong title and engaging content description will stand out.

When reaching out to multiple sites, remember to write each pitch for that specific website. This might mean a different tone and style depending on the relationships you have developed and the company culture. Writing new pitches from scratch can be tiresome each time, but a personalized pitch is much more effective than a recycled one.

Create Your Guest Post

After your pitch is accepted, it’s time to deliver an exceptional post that exceeds the site owner’s expectations.

1. Craft a headline that instantly engages and draws readers in.

  • Use Numbers in the Headline
  • Try and Use These Words and Phrases: 2-Word Phrases: ‘this is’, ‘in the’, ‘how to’, ‘is the’, ‘of the’, 3-Word Phrases: ‘this is the’, ‘will make you’, ‘when you see’, ’til you see’, ‘what happens when’
  • Choose The Best Length: 8 words (according to The Guardian), 62 characters (according to Kevan Lee), 81-100 characters (according to HubSpot and Outbrain)
  • Make Your Headline Sound Useful
  • Choose Your Words Carefully
  • Negative Spin Tends to do Better
  • Pose a Question

2. Implement SEO best practices, including keyword optimization, strong internal and external link building, and informative content.

3. Carefully adhere to any guidelines expressed by the site owner, such as formatting, use of images, and linking.

4. Write a short, high-quality bio to include at the end of your post. This is a crucial piece of content, as this will draw readers back to you. In addition, most site owners allow you to insert links of your choice into your bio, such as your social media pages and/or links to your site.

5. If the option is there, build relationships by responding to comments on your post and making the most of the new connections you make.

Conclusion

Guest blogging is a highly effective tactic when included in your content marketing strategy. The exposure and opportunity to build relationships yield benefits for you, your company, and the site you partner with.