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The Ultimate Dental Marketing Guide

In order for your dental practice to be successful, you’ve got to make sure that all areas are working efficiently. The weakest link can easily become the downfall of the company. Every department of a dental practice is important and special. However, the marketing aspect is what will get people through the front door. Unfortunately, many practices struggle with dental website design, developing relevant and strategic marketing strategies. There’s either an emphasis on online strategies over offline strategies or vice versa. In order to be successful in 2018, it’s wise to combine a mix of both offline and online strategies in order to be the most impactful.

What is Dental and Dentist Marketing

Dental office marketing is the concerted effort to spread the word about a dental practice in order to actively attract a consistent and loyal tribe of customers. When it’s time to focus on marketing for dental office, there are quite a few reasons why dentists fail. One of the reasons why marketing for dental office can be challenging is because many dentists try to approach the efforts on their own. They want to save money, decline the help of a dental marketing consultant and try the DIY approach. When you’re dealing with the intricate details of dental website design, you can’t DIY the process.

Dentist Marketing Trends

Because many dentists are focused on sharpening their craft and expanding their practice, they’re not able to spend as much time on digital marketing strategies. It’s best to stay on top of the trends so that you can know how to remain innovative.

Dental Marketing Trend 1. Personalized Content

More than half of potential patients rely on online content to research their new dental care provider. In addition, nearly half of new patients want to read three to five online reviews about a dentist before they book an appointment.

Consider the following trends:

  • 94% of digital marketers believe personalization of content is critical to the current and future success of your practice.
  • According to HubSpot, personalized content accomplishes 42% better than non-personalized content.
  • Marketers who deliver personalized experiences achieve double-digit returns for their marketing efforts.

Dental Marketing Trend 2. Search Engine Optimization (SEO)

Few dental practices would discuss digital marketing without including a conversation about SEO fro their dental practice. According to a BrightEdge survey, nearly 97% of digital marketers believe that SEO techniques and content have become integrated and are converging into a single function.

Consider the following trends:

  • 52% of digital marketers recognize that confidence in SEO techniques is critical to long-term content marketing success.
  • Organic search drives more than 51% of content consumption.

Dental Marketing Trend 3. Social Media Marketing

In the coming years, healthcare marketers expect to spend most of their time on social networks. Fundamental to the success of this expansion is understanding patients’ point-of-view, their needs, and what questions they have when choosing a dentist.

Consider the following trends:

  • Facebook continues to be one of the most used and dominant social networks.
  • Social media marketing is evolving toward emotionally engaging content because rich emotions increase content’s engagement.

Dental Marketing Trend 4. Video Content Marketing

Whether it is a meet the team introduction, or a patient’s testimonial video, this medium provides the most critical human element that builds trust. Not to mention, by 2019, video content is likely to represent more than 80% of all online traffic.

Consider the following trends:

  • 65% of potential patients visit a healthcare practitioner’s website after viewing a video.
  • 92% of people who consume videos from their smartphones share them with other people.
  • Video content is shared 1,200% more than both links and text combined.

Dental Marketing Trend 5. Mobile Marketing

More than 52% of smartphone owners report browsing healthcare-related information on their phones. So when your potential patients are wondering where to turn for their next teeth whitening, checkup, or help with a toothache, will they find you when they do a Google search on their phone?

Consider the following trends:

  • 69% of digital media time is spent on mobile.
  • Location-specific mobile ad spend will increase to $32.4 billion by 2021.

Dental Marketing Strategies and Solutions

In order to become successful in dentist marketing, it’s best to stay on top of what the dental marketing trends are. Currently, dentist marketing tactics include SEO strategies, online review management and using a mobile-friendly website. When you’re approaching these types of dental marketing solutions, it’s important to consider a well-rounded and achievable plan. When you create the right goals and create great content that reflects your company’s brand, it’s going to be a lot easier to streamline your dental marketing strategy to achieve the success you desire. In order to be the most effective, consider these ten dental practice marketing tips to include within your practice.

1. Maintain a blog.

When it pertains to digital marketing for dentists, article marketing might seem like its outdated. However, blog posts can serve as their own articles. If you maintain a blog, you can easily submit blog posts to different major websites like CNN and The Huffington Post. If one of your articles gets accepted, you’ll be able to install a link that will redirect the readers to your page. This allows you to get more visibility and traffic to your dental website design. Although many experts in digital marketing for dentists might suggest other strategies, this is still an excellent one that’s highly underrated.

2. Create informative YouTube Videos.

With dentist marketing, it’s best to become really creative with your approach to YouTube and videos. YouTube videos aren’t necessarily the most popular in the dentist marketing niche. At the same time, you can develop a strong and large following by implementing an interesting content strategy to attract new viewers. Take a look at your specialty. If you’re a pediatric dentist, consider creating content that teaches parents how to help their children develop good oral hygiene practices.

Recommended service: Content Creation Services

3. Use SEO.

In order to be visible, it’s so essential to remain intentional about the use of a dental SEO marketing strategy. If you’re posting to social media platforms, hashtags serve as their own keywords. You’ll need to implement this because when people go to the search engines and type in certain keywords, your information should come up. While you’re building a site, it’s wise to understand that dental website design and marketing go hand in hand. Use widgets like Yoast in the back-end of the website to help you determine whether your blog posts are effective in helping you reach your dental SEO marketing goals. Your meta-description, link placement and image names all matter when you’re making sure you have a great dental SEO marketing strategy in place.

Recommended service: Google Local SEO Services

4. Regularly update your social media platforms.

Don’t make the assumption that you can just join social media, post a few times a month and think you’ll make any headway. In fact, consistency really is key when you’re working to develop a large following. It’s also wise to engage with the people. It’s called social media for a reason. If you’re a dentist who’s passionate about gum disease prevention, begin to make posts that discuss this issue. Connect with influencers to create partnerships that can give you and your practice visibility.

5. Develop a strong opt-in incentive for an email list.

If you listen to any famously successful marketing guru, they will tell you that the money is found in the list. This means that your most loyal customers will be on your email list. The email list is what can make you the most money when you’re looking to strengthen your dentist online marketing. As a dentist, you’ll need to find ways to create enticing opt-in incentives to make people join your list. An incentive can be anything from 20% off with a patient’s first visit to a free consultation for those who need braces. The incentive might be in partnership with another company. If a person joins the email list, they can earn points to use at a local store for discounts. Make the incentive worth the customer’s while.

6. Maintain a consistent email newsletter.

Once a person joins the email list, it’s best to focus on delivering value and helpful content. A weekly email blast is a great way to keep your brand memorable. Include a mix of information that’s relevant to your brand and their needs. You can embed a YouTube video, some interesting articles and fun facts. You can also provide tips on how your readers can easily improve their oral health. Don’t make the newsletter really long. You want to keep your open rates high and responsive.

7. Create sponsorships and partnerships.

When you’re working on your internet dental marketing plan, understand that you’re stronger when you collaborate with others. Influencer marketing is incredibly effective when you’re looking to expose your practice to a new crowd.

8. Invest in advertisements.

Partner with local businesses to see if you all can collectively purchase advertising to promote one another’s brands offline. Become a sponsor for a local university sports team. When you make investments like these, it allows you to achieve a ton of visibility. Whether it’s the advertisement on the side of a bus or at the beginning of a radio news station, invest in offline advertisement efforts for a well-rounded dental marketing strategy.

9. Create a shock factor.

There are many people who love to watch surgeries. There’s a whole industry surrounding doctors, dentists and other health professionals. Dr. Pimple Popper is a famous doctor who records the work she does on her patients. As a result, she’s developed an incredible fan base and clientele. Create a shock factor by showcasing some of the work you do in surgeries and more. You don’t have to share the customer’s likeness in order to do this. In fact, due to HIPPA, it’s important to make sure the patient is concealed. They also need to give consent for this content to go online. However, demonstrations can be the most captivating way to teach your audience about oral health. It might be considered an unconventional approach to dental practice marketing, but it can be extremely effective when it’s executed well.

10. Utilize reviews.

The reviews can either make or break your brand completely. This is why online reputation management is such an essential key to internet dental marketing. Always remain responsive to the reviews people leave regarding your practice. If it’s a positive review, express your appreciation for their support. If it’s a negative review, find ways to reconcile and make it better.

Recommended reading: Strategies to Encourage Customers to Leave Business Reviews

Whether you need to hire someone who specializes in web design for dentists or do keyword research for your SEO strategies, make the necessary moves in order to move your dental practice forward. If you don’t have a department within your practice that focuses solely on dental website design and marketing, it’s time to consider the help of those who know how to efficiently execute the right strategies to serve you, your practice and your customers.