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How To Write A B2B Value Proposition or Create A Customer Value Statement

The B2B value proposition is a powerful tool for marketing your product or service to other businesses. It helps you differentiate yourself from the competition and focus on what makes your business special. This blog post will discuss creating a robust B2B value proposition that will help you connect with more potential customers.

Make It Personal and Get Creative

People buy products and services, but they invest in businesses. They are looking for a relationship with you or your business. That’s why it is essential to make sure the value proposition you create sounds personal. Write it as if you are speaking to one person who has a problem that needs solving. You can even imagine having a conversation with this person. Asking questions like, “How are you trying to solve this problem right now?” or “What kind of obstacles are you facing in your business?” will help you write a value proposition that resonates with your customers.

When it comes to writing engaging and creative content, marketers have a lot of pressure to stand out and be different. Your value proposition is a perfect place to get creative and show your personality. Imagine that your audience creates ad campaigns for themselves, offering their customers how they help solve problems in unique ways. How would you come up with an idea if you were them? What type of approach would you use to spark interest and guide your audience into liking your business?

Tell Your Business’ Unique Story

It’s important to let potential customers know what makes your business unique. For example, what problems do you solve, why is your solution different, and how can it help people? By telling your amazing story, you are creating a sense of trust between you and your audience. In addition, your audience is more likely to want to learn more about your business if they understand who you are as a company.

Your value proposition should be an exciting story that illustrates why you are different from the competition. It should bring to life who you are and what makes you unique. To create a compelling account, take time to understand your key strengths. What do you offer that is better than the competition? Why should someone choose your product or service over another business’?

Use Concrete Facts and Statistics to Back up Your Message

It’s essential to back up your story with proof. The best way to do this is through research and data. Show customers how you have helped other businesses similar to theirs. You can use real numbers from your company, recent surveys, or even statistics from industry reports. This helps build trust and show that others have already invested in your product or service before.

People respond to information that is trustworthy and relevant. Facts and hard evidence not only help prove your point, but they also create a positive business image. When you include industry reports, forecasts, and statistics in your value proposition, you prove that your business stays updated with the latest information and trends.

Read It Out Loud

Reading your value proposition aloud is one of the easiest ways to catch mistakes, awkward phrasing, or confusing points. When you read it aloud, you will also get a better sense of the flow and structure of the statement itself. Make sure that your value proposition is easy to read and understand when spoken. It should sound like something someone would say in everyday conversation, not like an overly formal report.

To make sure your content sounds natural and is easy to understand, it’s a good idea to read it out loud as if you were explaining it to someone else. Doing this will help you spot any unclear or unnatural sentences. In addition, it will give you a better idea of whether any sections could be removed without diminishing the value proposition’s message.

Make Sure It Is 100% Original and Customized To Your Business.

Your value proposition should not sound like it could be for any business. It should only speak to your target audience and what makes your company stand out from the competition. Ensure that you include specific details about how you help customers and why they should consider working with you over a competitor.

To make sure that your message is entirely original, take time to research similar businesses in your industry. If you find other companies saying the same thing as what you want to say, change the wording or make sure you are saying something different from these other companies.

Look at the Bigger Picture

When coming up with your value proposition, it’s crucial to think about the bigger picture. What do you want your customers or clients to know about your business? How will they feel when they read what you’ve written? Write down the qualities that make your company unique and how they will benefit someone’s life. Remember that for this statement to be effective in marketing, people should want to learn more about you.

Make sure your value proposition is personalized based on who you are targeting. Make sure that the language used is appropriate for the end-user; don’t talk like a robot (for example, “Our solutions allow our clients to achieve their goals faster”), but rather like a human ( for example, “You will find that working with us allows you to accomplish your business goals more quickly”). Think about how someone might feel when reading this message, and make sure it reflects the tone of your brand.

You can include facts, ideas, and language from other sources to help back up your points, but your value proposition shouldn’t be a complete rehash of other people’s content. You want your audience to see that you have put time and consideration into creating this message for them, so don’t just paste in text from another website or article.

Connect It to Your Purpose

Your Value Proposition reflects what you do, who your business serves, and how you help them. Having a strong sense of purpose for your business will allow your value proposition to flow naturally from the rest of your branding efforts.

By tying together all of the messaging that has been used on your website, in-person, and across social media platforms into one cohesive statement, customers can understand what makes working with you beneficial for them. Even if it’s just two or three sentences long, this statement will serve as a clear reminder about why someone should work with you instead of another company.

As you create your position statement, take some time to think about your business’ vision and purpose. Why did you start this company? What do you want it to accomplish in the future? How can helping customers achieve their goals tie into what you are trying to accomplish with your business? It would be best to answer these questions before writing a value proposition that will guide your messaging over the long term.

Make Sure Your Clients Understand the Value of Your Offerings

With your value proposition written, now you need to make sure that your customers know what’s included in it. This can be challenging because you aren’t giving them all the information at once; they have to read about your products or services before knowing how working with you will benefit their lives.

This means that the rest of your marketing materials (for example, website text, landing pages, and promotion copy) need to include language that makes sense after reading your value proposition. You don’t want customers to feel like they are missing something if they cannot see every detail about why working with you is right for them.

If possible, give potential clients an idea of the value they will receive when working with you by pointing out common problems your offering helps solve or typical results for other people who buy it. This will help them see why they should be interested in your stuff.

Keep the Value Proposition Short and To the Point

Be concise in your value proposition. If you begin to ramble with too many words, your customer will get confused and not understand why they should work with you or buy your products. Plus, having a short statement highlighting the best parts of what you are offering is much more appealing to readers who find you on social media channels, where posts have to be brief for customers to notice them.

Your value proposition should be short and sweet because you don’t have much space to create excitement about your company’s offerings. A concise message that gets straight to the point is the best way to communicate the most critical information about your business.

Be aware of what other companies say in their value propositions, but don’t copy their words or ideas. Each company needs a unique value proposition to help them stand out from everyone else. Yours should be personalized for your specific audience.

Keep the Voice Consistent Across All Outlets and Platforms

If you only have a few words to represent your brand, try to keep the tone consistent. For example, if you decide to swear in one place and not another, potential customers might wonder why it isn’t okay for you to do that everywhere. You can avoid this type of confusion by maintaining one voice across all communication platforms so customers know what to expect when they work with you.

This way, your potential customers won’t doubt the value of working with you or worry about what might happen next if they buy from you. Instead, you want them to be excited about working with you and tell their friends all about the benefits that come along with it.

Your messaging should reflect your company’s brand and mission no matter where it appears, so strive to keep its language consistent across all platforms. Your value proposition is part of this large-scale message, so remember how it works concerning everything else when updating or adjusting it.


Value Proposition is vital for any business. First, it should communicate the distinct value created by that product or service over others available in the market. It should either be unique to your company or significantly better than what is already available on the market. Finally, it should speak directly to your customers about the benefits they will receive by using that product or service.