These days, if you’ve got a business, a professional website is a must. Without a business site, you’ll miss out on a huge number of potential clients and customers. But a haphazard, thrown-together site will not do. Consumers are looking for clean, professional sites that give them the information they want with aesthetics they love. The good news is that crafting a successful business website design is easier than you might think. Check out our nine keys to business site design, and you’ll be able to create a beautiful, useful site that draws customers in.
A Theme that Captures Your Brand
From the moment a user enters your site until the moment they leave, you should present them with a unifying theme across all of your pages. Your theme involves the look, feel, and style of your site while at the same time capturing your brand. Themes can include everything from color scheme to fonts to animation and even logos.
When executed well, your website’s theme can tell the story of your business. As a user travels from page to page, the theme should connect all components of your site. If the consumer navigates to a different page within your domain, they should know immediately whose site they’re on because of consistent branding and theme.
All aspects of your business’s website design should help you get as many visitors as possible. Incorporating your socials into your site design will help you earn more traffic and more shares. This means not only linking your business’s social media accounts on your site but also adding social media buttons that allow visitors to share your content directly to their own accounts.
Consumers are spending hours a day on social media. Connecting your site to your socials and allowing your content to be shared via social media is yet another avenue where you can market your business to a new audience—essentially for free.
If you’ve heard it once, you’ve heard it a thousand times: “Content is king.” While the phrase has become a cliché, it’s for good reason. Content drives traffic, and more traffic means more conversions.
Your content—that is, the words, images, videos, and anything else on your site—acts as a solution or answer for consumers. Google ranks your sites, in part, based on the quality of the content published. Creating helpful, engaging content and publishing it in a readable format is an essential aspect of your business’s website design.
Getting a user to land on your site is an impressive feat (and one of the main goals of your SEO.) But keeping them on your site is another task entirely. Interactive features are fast becoming staples in good business site design.
In addition to the social media sharing buttons mentioned above, you have several options to involve users in site navigation. Animations or videos keep the user’s attention while informing them about your business. Plus, they keep visitors on the page longer, reducing your bounce rate. You can also present polls or quizzes to gather data from potential customers. Interactive infographics act as a teaching tool while at the same time engaging your users. Static sites simply don’t retain or convert users as well as those with interactive features like these.
Crowding your business website will confuse your visitors. And more than that, too much information arranged with a cluttered design signals a lack of professionalism. Incorporating white space in your site’s design both balances your design elements and organizes your content.
You can use your white space to direct readers to the content you want them to consume. Strategic use of white space guides users through your content and establishes focal points on your pages. It accomplishes this while at the same time helping you minimize clutter and craft a clean, visually appealing design.
Like white space, typography establishes focal points and signals to users the most important content on your pages. Choosing specific weights, fonts, sizes, and colors—among other typographical factors—communicates the value of your content. But it also captures your business’s brand. A bubbly, whimsical font and a bold-faced serif font say two very different things. You can unify your pages and communicate important branding information by utilizing consistent typography throughout your site.
Once a user has landed on your site, you want to make navigation as easy as possible. Site visitors should be able to find exactly what they’re looking for on your site with just three clicks. In order for this to happen, your site must be well organized and extremely easy to navigate. You can create a beautiful, helpful site, but if users can’t find what they’re looking for, what’s the point?
Many factors play into clean, simple site navigation: load time, headlines, calls to action, fonts, colors, and images. Navigation menus, sidebars, and footers are common methods to make site navigation easy for every user.
An Effective Domain Name
What’s in a name? When it comes to your domain, choosing a name is vitally important. Your domain is the very first piece of information your site visitors will have access to. You can communicate quite a lot in just one short line.
Your domain name can include top keywords you’re trying to rank for, making your site easy to find. It should be simple for users to type with no hyphens or numbers. And lastly, it should be short. A short domain name is easy to spread by word of mouth and even easier for consumers to remember.
Search Engine Optimization
SEO web design is a way of designing and developing sites to increase their rankings with search engines. The end goal of your SEO strategy results in converted customers and more sales. And the means by which this happens is more site visits—usually as a result of better rankings in the SERPs.
As a business owner, you should focus much of your design effort around the success of your SEO. After all, a successful SEO campaign will mean better rankings and more sales. There are over 200 factors that affect your SEO and your site’s rankings with Google. That’s why we recommend hiring a digital marketing agency with a proven track record. That way, you can know for sure that your site design—and your SEO—are in good hands.
You know how important a clean, easy-to-navigate, high-ranking website is for your business. Now that you have our keys to successful business site design, you can build a site that attracts users and converts them into happy customers.