Waterparks can be extremely profitable. This is especially the case during the summer months when parents are actively searching for fun activities for the whole family. While some waterpark owners think that it’s best to market their waterpark through flyers, radio commercials, and tv ads they often overlook the importance of advertising online. In fact, if you want to get as many visitors to your park as possible then you should create a website.
Along with having a great website design and experience for your water park, a fast website, optimized website code, and a best in class SEO strategy for your water park, the following are additional strategies you should include to help increase online sales.
1. Exciting Images
Waterpark websites are different than most blogs or eCommerce sites. And that’s because this type of business isn’t about providing information or products. Instead, it provides your customers with adventure. The best way to show how adventurous your park is, is to include professional images. These photos should depict fun and excitement.
Include images of your most popular attractions. Not only should you show off your waterslides and pools, but you should capture action-packed moments of your guests using them. Show images of the types of games you offer as well as people playing them. Take pictures of the various restaurants and food stands in your park and capture people enjoying the meals and treats that you serve.
Images should be the focal point of your website. Ideally, you should place your most exciting image in the header so that it is one of the first things that your visitors see. Just make sure that each photo is in high resolution and that the capture all of the details.
2. FAQ Page
There’s always someone who may have questions about your park. And that’s why it’s a good idea to include an FAQ page. This is where you can answer all of your most frequently asked questions.
Typically, you should include information about the park rules. Perhaps you can address concerns about parking. Answer questions about safety issues. Do you offer a refund policy? What are your guidelines when it comes to swimwear. When you answer questions, it can help people to feel as if they’re more prepared when visiting your park. Do you have a specific re-entry policy that your guests should know about?
CTA, or call-to-action, buttons are a great way to get your visitor’s attention. They’re designed specifically to direct your visitors to the action that you want them to take. In this instance, it’s a good idea to create buttons that are for buying tickets, purchasing a seasonal pass, and contacting the park.
When creating CTA buttons use colors that help them to stand out. However, the colors should never clash with your background. Keep the text on your button short and simple. Use action words such as “buy” and “purchase.” This will help to create a sense of urgency which means that you’ll generate more sales.
4. Park Map
Some of your visitors will be interested in how large your park is. If they have a large group then they may want to know how easy your park is to navigate. If you want to show your customers how easy it is to get around the park then you can always include a map of the park on your website.
This map can provide a simple layout of all attractions. It may also highlight other important locations such as restrooms, childcare areas, lost and found booths, swimwear shops, restaurants, first aid stations, and the parking lot. When your potential customers understand the layout of your park, they’ll be more inclined to visit.
One of the most important elements to include in your web design is a pricing menu. In a lot of cases, this can be the deciding factor of whether or not people will visit your park. Make it easy for people to find so that they’ll know how much they should budget for.
Your pricing menu may include the pricing for general admission. List the fees for locker rentals. Provide a comparison chart for how much money they can save by purchasing a season pass versus a one-time ticket purchase. Do you offer special pricing for large groups of people or discounts for certain organizations? Does your park offer discounts to senior citizens or children below a certain age?
The best place to include some of your most important information is in the footer of your website. This is the information that may not be as exciting as the list of attractions or the park rules. You may include things such as operational hours, donation requests, and special announcements. You may even include images of the businesses that you’re partnered with.
When designing your informational footer, you need to make sure that it’s as simple as possible. This means that you shouldn’t overwhelm your audience with too much information. And leave lots of space between each line so that your website visitors can easily read the information.
7. Contact Page
There’s a chance that there are some questions you haven’t answered. Perhaps one of your visitors has a request for special accommodations. In this instance, it’s likely that they’ll want to get in touch with you. That’s why it’s essential that you include a contact page on your website.
Your contact page should include information such as the phone number of the park, your physical address, email address, and all of your social media handles. It’s also a good idea to include a map so that they can get directions from their home if needed. Make sure that your contact page has a form. This will make it easier to address any concerns that your visitors may have.
As you can see, your website should be designed to create anticipation. This means that your design needs to reflect all that your park has to offer. It should also answer any questions that your future guests may have regarding the layout, rules, and pricing.