According to statistics, the best interior designers make well over six figures each year. And this particular occupation is expected to grow 4% within the next few years. However, if you want to make sure that your business is a success, you need to pay special attention to your website. Specifically, there are seven elements that you should include in your design. Let’s discuss these elements as well as the challenges that the interior design industry is facing.
Challenges in Interior Design
If you’re new to the interior design industry then it’s important that you know what challenges lay ahead. Below are five of the most common. Take a look:
1. Brand Identity and User Experience
Two of the most important factors in this industry are user experience and brand identity. And that’s because they tend to have a huge impact on even the smallest decisions. From the style of your furnishings to the lighting, the way in which you position your brand will ultimately create your gameplan. Many companies struggle to create a brand story and develop user experiences that tie in with the type of design that they want to offer their clients.
2. Time Management
Interior design is a fast-paced industry with fast turnarounds. This means that you must have excellent time management skills. But even if you know how to manage your time, there’s always a deadline that you may miss. Customers often put designers under huge constraints due to requests that are sometimes unreasonable. Budgeting the time and finances can be a delicate balancing act.
3. Selling Your Ideas
Most designers are familiar with the difficulty of selling their ideas to their clients. Sure, you may have been working on your ideas for days or even weeks, but ultimately if they don’t like a specific idea they can always turn it down and you’ll have to start from scratch. And to make matters worse you may only be given photos or a floor plan of the area that they’re interested in decorating. This can cost a considerable amount of time and money.
4. Meeting Expectations
There are certain instances in which the client may have extremely high expectations of you. While you may be great at managing expectations there are times in which this may become a little discouraging. And this can often take a toll on your confidence and lead to a significant amount of stress and frustration.
5.Distinguishing Between Modern and Contemporary
One of the biggest challenges that those in the design industry tend to face is the confusion that often comes with modern and contemporary styles. Designers often struggle to understand how the time periods and style distinguish one style from the next. And this can make it difficult to communicate with the client as well as others in your firm.
7 Things Interior Designer Websites Should Include
If you want to create a brand that’s memorable it’s important that you develop an online presence. Websites are often the first impression and can really convey what type of style you can offer to your clients. Along with having a great website design and experience for your interior design company website, a fast website, optimized website code, and a best in class SEO strategy for your interior design website, the following are additional strategies you should include to help increase online leads.
Make sure that you include a portfolio page on your website. A portfolio should contain images of your best projects. This is great for giving your visitors an idea of what your style is as well as how versatile you are when it comes to style. You may include both residential and commercial examples.
Keep in mind that you’ll be working closely with your clients. This means they need to feel like they can trust and become comfortable with you. So make sure that you offer as much information about yourself as possible on your About page. Include a relaxed image of yourself in one of your well-decorated spaces. Tell your visitors where you’re located and how long you’ve been in the business. Tell them a little bit more about your style. Are you into eclectic decor or something a bit more sophisticated? Stress the fact that you enjoy working with people.
While most business social media accounts are only used to broadcast random updates and special events, your social media platforms are going to play a huge role in your online marketing. And that’s because places like Instagram and Pinterest can be a great way to demonstrate your specific style and taste as well as show off your current projects. So give your visitors a peek into the way you work. Prominently display your social media handles on your website. Ideally, you should list this in both the header and footer of your page.
When a visitor first enters your website, one of the first things that they should be greeted with are professional photos. Ideally, you should feature an image of your best decor projects in the header of your homepage. The photos on your homepage will definitely set the tone throughout the rest of the site. So be strategic about which images you choose.
Has your work been featured in a popular blog, magazine, or tv show? If so, you need to make sure that you include a press page in your web design. Even if a simple quote was featured make sure that you include it on this page. The best thing about including a press page is that it helps to add to your credibility and builds trust with your audience.
A great way to attract new clients is to offer valuable advice. And this can be given in the form of blog posts. People are always looking for help when it comes to home decor and design. So create posts that tackle subjects about lighting. Offer a few design ideas for certain color combinations. Create a top ten list of baby nursery design inspiration. Offer a few tips when it comes to decorating a small space and how to make it seem bigger. A blog will allow you to target the audience that you’re interested in. So make sure that you choose topics that would attract the type of projects that you enjoy working on.
There’s hardly anything more important that your contact page. This is where you’ll encourage people to get in touch with if they need help with their latest project. Ideally, your contact page should list details such as your email address, your physical address, and your phone number. You may even include your office hours so that your visitors have a better idea of the best times to call you.
Luckily, the internet has several platforms that cater to visual content. However, when it comes to promoting your service there is no better platform than your own website. And that’s because it gives you a certain amount of creative control and freedom to express your style and ideas. The key is to make sure that you don’t forget to include the elements that get your customers’ attention. Your website can leave a lasting impression so it’s a good idea to invest as much time as possible on the design.