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Trends That Will Transform The B2B Marketing  Industry Outlook in 2020

AI Automation

Half of 2020’s B2B marketing tools integrate with artificial intelligence.

Automation is the key piece behind this trend. Marketers have been keen on leveraging automation and have thus reduced manual labor across the board. We increased the rate of data processing by simply having computers to do the processing. Artificial intelligence can then, after automation sets in, calculate potential actions to take. This is because, within a sales funnel, your actions are based on the actions of your consumer.

When your leads take specific actions, AI technology responds by judging what, from within your marketing database, should you present to them.

Deeper and Faster Analytics

Hypothesis analysis is what’s driving the analytics of 2020. This type of analysis uses automation to calculate data—in order to outline the potential outcomes that you can or need to achieve. In being adapted for B2B marketing, a hypothesis sequence will collect two sets of data. It then compares them. The goal is to devise an action based on what is, statistically, the most profitable outcome that you have.

For 2020, it won’t be enough to simply look at data or to collect it. We need to ask ourselves about its applications; we need to evaluate which of our outcomes are more beneficial—based on the core data that we receive. Expect 2020 analytics to work faster and with deeper insights. The demands of B2B marketing is only growing; the new promise is a better understanding of how data can be directed to achieve company goals and strategies.

Virtual Reality Sampling

The prospect in the virtual reality (VR) of commerce is sampling. Sampling occurs when we, as consumers, use products and services—before actually buying them. Scientists have adjusted VR to be more applicable for day-to-day use. In B2B, we use virtual reality to show how products or services work. Every targeted lead in B2B is now in line to find an actual experience with the products that they’re researching.

The core strategy with virtual reality is to present products in the form of a test. Virtual reality recreates real situations where a product will need to be used. Such technology puts your prospects into a world of 3D models with real-life movements to test products out in.

Thinking of the Digital Twin

The channels that you educate your leads through do matter.

You need something that retains their attention, and this brings us to the use of the digital twin system. The actual “twin” in this approach is a replica of your product. Twins are being created by advanced algorithms and with digital graphics at times, but any replica works. Twins showcase your product via experiential campaigning. “Experiential marketing” focuses on creating experiences: the strategy is to get your product into people’s hands.

Chips and Sensors—the Internet of Things

Data is what the Internet of Things promises to expand: our society is set to use more data and to have more access to it. Collecting data from IOT devices gives us a deeper look into the lives of our leads. This IOT system operates on wireless tech and intersects every country and industry. We’re waiting to gather consumer data even right now. …

A Better Look at Blockchain

Blockchain is a specific form of “distributed ledger technology” (DLT).

It offers transparency and a way of keeping public records safe. It doesn’t rely on a central authority to claim, manage or contain those public records. Instead, through a group of nodes, which are active users, we can verify transactions and then encrypt them. Blockchain gives us greater control over how our clients’ data is used. Use DLT to make your leads more confident, for you can then ensure more online safety with it.

Enhanced Privacy and Protection

2020 is keenly focused on online privacy and safety. Security is paramount in a world where digital is expanding in use. Updated code signatures for SSL encryptions are steadily on the rise. Safer implements are now being proposed for two-factor authentication with voice and face recognition built in. A marketplace that safely sells online goods is a place where the consumer is confident to buy within. Expect a great deal of confidence in 2020.

A Fresh Look for Email Marketing

Email marketing is the highest converting channel within our chain of marketing tools. Video does challenge the stats, but email and film can work together with the right strategy. Your first step is to familiarize yourself with effective technology. Email marketing software remains flexible for 2020. These service packages are priced based on your needs. Since B2B marketing relies on a professional tone, our new templates have been adjusted accordingly.

These formats for 2020 ensure that we have a wide selection of styles and different ways of using them. 2020 templates will adjust to mobile devices, will allow readers to generate their own content and will give them interactive elements that respond to their movements.

A B2B Expansion on Influencer Marketing

Influencer marketing proves to us that simple, ordinary people are who matter when we’re connecting to a world audience. Consider people as your actual marketing strategy. Real identities have a way of inspiring us to be more like others. Influencers, though first used on social media, are now being used in private, professional settings. Businesses are looking for keynote speakers, highly rated employees and authors as their influencers.

Chatbots are Leading the Way

Chatbots do require some programming and customization, but what they achieve will keep your online leads engaged—around the clock. 2020 gives chatbots a broader selection of templates to build from. These are the structures that will guide you in your creation of persuasive content, questions and answers. Those Q&A inputs are the group of commands that program a chat robot to then work through automation.

You can even disguise yours as an active sales rep with a wide, engaging smile. The life-altering power that sits within chatbot is data. The data that we extract from our leads and the data that we provide as answers for them have tremendous value. You can automate a chatbot’s answers by relying on the emerging scripts of 2020. The actions that a lead takes can even trigger your bot to set aside a consumer profile on them.

This information is used for delivering future answers that are based on the reader’s business needs. 2020 has a few more upgrades in store for chatbot; these cater to specific industries— health care, auto service, real estate and travel.

More, Better and Engaging Videos

Google’s higher ranking for video content is an incentive for B2B professionals. Many B2B presentations need complexity and to explain processes in detail. The feat is easily done when leveraging the dynamic of film. Your clients need to understand what you do and how you differ from others. Your B2B leads don’t have the luxury of entering a store and then grabbing what they please. The buying cycle of a business works through fiscal planning.

You need an awesome presentation when building awareness. Video combines text, audio, animation, live visuals and graphs into a single message. In 2020, some agencies expect to go 100 percent to video, to use voiceovers and to make film the “brand story platform.”

Design and Web Appeal

Web design is unveiling fresh, new looks for 2020. The updated elements in web design include hidden navigations, voice activated interfaces, animation, 3D designs, oversized lettering and custom images. The design specs of one-page sites, new store fronts, blogs and frequently asked question (FAQ) pages have been converted into simple HTML.

Testing and Monitoring

Marketers do A/B testing in order to verify the needs that an audience has. This type of testing is what we implement to manage the costs of advertising. The A/B testing tools of 2020 takes your content and then matches it up with similar copies that you have. This is a trend that you can’t afford to overlook; keeping a competitive edge is about monitoring and testing. Once your campaigns go live, measuring each step is the ongoing work.

Having the tools to help you to send out a form of your message that then runs live against a different format of the same message is how you test content. The complexity of this is managed with AI, automation and dashboards—designed specifically for this role. 2020 makes A/B testing easier for small business owners and marketers to do themselves.

Use of Account-Based Marketing

Individual brands are becoming more aware of the different levels of success that businesses have as they grow. Looking to the active accounts that you hold gives you the advantage of engaging with your growing client base. Setting up a consistent campaign to simply speak can peak their interests. The work can even result in more conversions. You can also receive effective feedback as you continue to improve your marketing strategies with account-based marketing.

Balancing Human Labor with Digital Components

Knowing how to balance your mix of technology with your human resources is something that must thrive in 2020. Technology offers us a great deal, but not all of it is ideal—all the time. Look directly to your clients or leads for direction. In the end, they set the standards that we live and market by. Expect 2020 to be a year when more businesses work to eliminate the urge of putting technology over their best human resources.

Going, Staying and Boosting Mobile

“Mobile” continues to make a daily impact on wireless technology. These devices use audio, video and vibrating mediums. Something as simple as a smartwatch gives B2B marketers an entry point into the lives of their leads. Rely on the same idea when you’re anticipating new mobile technology in 2020. Making your website compatible with mobile is the start. A more advanced strategy is to see how messages can be passively sent to your prospects.

Some emails are received as cell phone notifications, for example. Chatbot operates with Messenger, which means that your prepared scripts have numerous places to appear at.

Finding Common Ground in Mid-Markets

Being that many brands survived the 2008 recession, there are leading companies to do business with. These agencies, contractors or distributors give B2B a lead generator. Look to 2020’s middle market for business opportunities.

Reducing Spending with Marketing Costs

Money and how you manage it will lead B2B marketing to achieve great feats for 2020. Be ready to work with big agencies or smaller clients that hope to reduce their costs. This reduction isn’t limited to technology. Building more business relationships as a means of creating more resources is a smart strategy.

Refining Your Content Marketing

Content is only as good as the strategy behind it. 2020’s technology is inspiring companies to get more in depth with the data, tools and platforms that make content marketing possible. Ponder on the idea that you have to strategize at a much higher level than before. Take psychology into account. You need to be steps ahead of your leading prospects. Your content, therefore, won’t be effective if it showcases common data—or unexciting news.