Every year is an opportunity to turn your message around in automotive marketing. New releases are sure to get your community excited, and we’re all looking forward to what will turn up in the intersections of our roads. This year is when you boost the performance of your marketing and consider the methods you haven’t tried before. Start with your car dealer marketing strategies.
Automotive Industry Trends and Dealer Insights
- Driven by shared mobility, connectivity services, and feature upgrades, new business models could expand automotive revenue pools, adding up to $1.5 trillion.
- Despite a shift toward shared mobility, vehicle unit sales will continue to grow, but likely at a lower rate of about 2 percent per year.
- Consumer mobility behavior is changing, leading to up to one out of ten cars sold in 2030 potentially being a shared vehicle.
- Reduction of the dealership’s carbon footprint will be a key focus for dealerships.
- The dealership experience will be key to taking advantage of word of mouth advertising and increasing referral business.
- Automakers are jumping on the subscription service model bandwagon. Porsche, Volvo, Cadillac and Lincoln have all introduced programs that allow drivers to swap vehicles every week for a set fee.
- The empowered consumer who enters the dealership informed, serious about buying and knowing the invoice price.
- A move from a standard four-walled dealership towards “a true multi-channel store” making the most of showrooms, phones, information e-kiosks on the floor, an active Internet presence.
- The “tethered” customer whose car is equipped with a mobile computer that does online diagnosis, sends service alerts and can be used to schedule service appointments.
- City type will replace country or region as the most relevant segmentation dimension that determines mobility behavior.
- Once technological and regulatory issues have been resolved, up to 15 percent of new cars sold in 2030 could be fully autonomous.
- Millennials who prefer ride-sharing services to car ownership, a serious problem for automakers.
Key Automotive and Dealership Marketing Strategies
No dealer can overlook their automotive digital marketing. Building the right relationships is a realistic but intimate process. It starts with a bit of work and with being strategic on how your brand is recognized or how well you’re connecting to the industry. We’ve written a list to get you on the right path and to certainly boost the results you’re having.
Let’s take a closer look at the top automotive marketing trends that you can take advantage of now.
The Dealership Experience
A recent Harris Poll revealed that 87 % of American adult shoppers dislike something about the process of purchasing a vehicle at a traditional car dealership. People are fed up with old-fashioned style, in which the traditional dealers deal with customers when selling cars.
The “what can we do to get you into this car today” selling needs to be put to rest. Dealers who show a little creativity in how they stage cars in the showroom and how they present themselves will be rewarded with consumer interest. Consumers are looking for an experience when they walk into dealerships.
Modern technology gives you and your consumer direct access to the social media marketing automotive industry. The transformation that influencer, automotive marketing trends have undergone is clear proof of how web access is changing our lives and the messages we receive. Having an influencer is about associating important and popular people to your brand. Your service area is the perfect place to start these automotive marketing solutions.
Think of your city’s most famed sports professionals, find out who people admire or reveal to the public important people residents haven’t gotten to know yet. This strategy works to build on a connection that inspires your consumer and gives them a chance to hear your automotive marketing message through the voice of someone influential for your social media marketing automotive industry.
Copywriting and Messaging Strategies
Local car dealers will use all they can to boost the volume of their message and the distance it travels. Your automotive marketing strategies, they can be achieved with copywriting. If you’ve ever heard of, “Cars like us. People love us,” then you’ve heard copywriting at its best. Maybe there’s a common saying in your service area that you believe will connect with your buyers.
This type of writing covers slogans and ads. The way messaging is used enables businesses to speak directly to the consumer but with a sales objective in mind. The reader won’t be aware of that objective and why copywriting is a major component to automotive marketing trends. You can integrate it into brochures, signs, newspapers and ads.
Recommended service: Messaging Strategies
Try numerous automotive marketing strategies to get the word out that you exist, that your service is unique and that people can expect the best deals. Automotive service department marketing helps to push people toward dialogue about your brand even if they don’t need services today. Knowing that you can offer fair prices with great service is a bonus for automotive marketing trends.
No one ever knows when they’ll be in need of service but being aware of the options will mean a great deal. You can provide this information to the public and as a simple way of getting your agency’s name out there.
Service Level Loyalty Programs
What makes loyalty programs so effective is that participants have to spend to earn points. This can generate new sells if you haven’t already implemented the system. The program provides customers with value points awarded for various services and products you offer. It’s all in your power, and this means that you decide on what earns points and what doesn’t.
The purchase of a vehicle could be the foundation of your program and what provides consumers with initial loyalty. These would be just enough points to give your buyers a taste of what they can eventually earn in the future. Your biggest advantage is that people are in the position to make purchases before you get a chance to ask them to.
It’s not a secret that shoppers tend to make their biggest purchases during the holiday season. This means that season’s greetings are the perfect opportunities to get the word out and to implement your automotive marketing strategies. People will be making purchases for themselves and families alike. Providing the right sales campaign not only promises to get customers to commit on a few purchases.
You can set the stage for your car dealer marketing and develop the image you want recognition as. The holiday season is infectious, and learning about a new or used car is time that many people are likely to share as they feel the festive mood. Ensure that this mood benefits you by providing a message that resonates with new buyers.
Automotive VR and AR
Virtual reality and augmented reality were all over the North American International Auto Show floor this year. Chevrolet, Ford, Honda, Mercedes-Benz and Volkswagen all used the tech to show off their latest cars and concepts and give potential drivers a front seat view of what was to come.
Customer centricity is the trend that came to stay. And car dealers can use virtual reality technology in dealerships to attract more satisfied customers and to foster sales.
Rethink The Traditional Dealership Web Design
We all know that dealership websites are key for a local car dealership success online and within Google. Although dealership websites have many challenges, there are ways to make them better and help increase leads. At a high level dealership website need to mirror the in-shop experience and brand vision. This includes:
- Creating a well designed website that aligns with your dealership’s messaging and brand.
- Breaking away from dealership templates and software whose only value is inventory management – there are better ways.
- Stop with the busy/clutters website design, the car needs to be the star of your website.
- Create additional content for your website that goes being the default content provided from the OEM.
Focus on Online Reviews
The digital equivalent of “word of mouth” can be found in the power of online reviews. Roughly 80 percent of online readers trust in the comments shared on a brand more than the actual testimony of that brand. This means that online reviews are only effective when others are sharing the data about your dealership and its website design automotive industry.
We want you to know that this holds a special clause to be aware of. Negative reviews have as much power as the positive ones. We placed it within out list because receiving positive views is not challenging work, yet you will surely lose out if you don’t consider strategizing for the online-review market.
Recommended Reading: Strategies to Encourage Customers to Leave Business Reviews
Local SEO Is Key
Search engine optimization is an ongoing process. New SEO concepts and strategies are entering car dealer marketing every year, and your company has to keep up with the trends. Every little bit you add to the progress you’re making keeps you ahead of competitors and allows you to learn the standards being set for your market. The strategy that you can take today is to partner with a professional agency to find out just where you can get a boost of traffic from.
Working your car dealer marketing strategies with local SEO allows your business to appear with map coordinates and before your competitors do.
Recommended service: Google Local SEO Services
Focus On Video Content
Video content is important when carving out just where in your service area you plan to stand out. This form of content is picked up with the same focus that search engines put on other kinds of media you publish. The reason for this is found with how the viewer looks at your brand and how well they interact with automotive digital marketing.
Video now boasts of the highest engagement rates as they are optimal for how to’s instructional videos, comparisons and for telling stories covering the history of your brand. This form of media is well-received and has a great deal of attention given to it. It even fits into the email marketing automotive industry.
Create Great Website Content
Continue to publish and distribute blog content if you’re already familiar with it. You should certainly adopt written content to be published on a regular basis. The quality of this content must be a central component within your work process. Your goal is not to simply post content in hopes that you’ll gain traction just because it’s there.
Your content will enter the digital world with a large industry to compete against. You’ll improve SEO the more you expand on your writing, and there are many emerging online agencies to provide you with content at a professional level. Consider these agencies or opening a publishing house within your car dealer marketing strategies and email marketing automotive industry.
Recommended service: Content Creation Services
Automotive marketing should never be a “side-project” but instead a central one. This is an area of expertise that provides rewards for as long as you’re investing in it. Your goal is to be relevant to the lives of those in your service area. This can only happen when you’re constantly active. Being active requires a budget and concise website design automotive industry for your car dealer marketing strategies.
You’ll need to fully understand what you’re putting in versus what you’re getting. The numbers help you to adjust accordingly and for an effective message that everyone can hear. Continue to learn more about your audience, and remember that their views and ideas come first as you find more automotive digital marketing trends.