The Linchpin Paid Search Company

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THE LINCHPIN PAID SEARCH STRATEGY

increase sales with our high-impact ppc strategies

Searching for a SEM (search engine marketing) company to manage your paid media campaigns, and build your paid search ROI; one that understands the relationship between PPC, SEO, and Social Media; one that is fully integrated across teams and builds holistic strategies?

Our team has been certified in Google AdWords’ Fundamental, Search Advertising Advanced, Search Display Advertising Advanced, and Reporting & Analysis Advanced Exams. Our SEM specialists are proactive with your bid management, accountable for results, and transparent with communication – all which allows us to focus on driving sales and leads for your company.

DEFINE PPC SUCCESS METRICS

Every campaign that we build, no matter the channel, needs to have well defined primary and secondary goals and objectives. These goals will help shape your overall PPC strategy and management.

MEASUREMENT STRATEGY

We will create a reporting dashboard to track the progress of your Paid Search Campaign. It will provide insights into performance, and help us optimize your bids, positions, and ad copy to constantly evolve the campaign.

 

PPC Measurement

PAID SEARCH AUDIT / ANALYSIS

Analyzing your current Paid Search Campaign across data points such as your campaign settings, account structure, keywords, copy, and landing page value, will help us understand growth opportunities, and give us insights into how we can better optimize your strategy to increase ROI.

DEFINE THE PPC STRATEGY

PPC campaigns require extensive planning and a solid strategy to be successful. These strategies include: keyword strategies and research, positional strategies, ad copy creation (Rich Media Ad Creation, Text Ads), landing page recommendations, bids and bid management strategies, and negative keyword strategies.

EXECUTE / OPTIMIZE

With the ability to see [close to] real time conversion data for Paid Search, we have the ability to be agile with your Paid Search campaigns. To help maximize ROI and meet business  goals, we monitor and optimize your campaign based on the competitive landscape, as well as the changing search algorithms.

Don’t Like Filling Out Forms? We Don’t Either.

Here’s our founder’s direct line, feel free to call him.

773.791.3197