What is a content strategy? – Content strategy plans for the creation, publication, amplification, measurement, and governance of valuable and useful content – both on your website and off.
Are you searching for a content strategy consultant to help you perform a content analysis, build and implement a content strategy, or define an information architecture for your new website? Or, maybe your searching for a content strategist who knows how to create high-value content; such as articles or infographics, that will increase traffic to your website, earn links for SEO, or increase sales and leads.
Our content strategy campaigns start with understanding the current state of your content sets. This audit will start with answering the question, “What content sets does your website currently have?”. Then, based on qualitative and quantitative data we answer the question, “How are your content sets performing?”.
We dive into your content sets to better understand where there are gaps in topics. We work to find answers to questions such as; What kind of content do we need to create?, Where are their gaps in current content sets?, and What messages does your content need to communicate to your audience?
Not all content is created equal. Our Information Architects will work with you to better understand where each piece fits in the overall business plan. Our goal is to understand how the content is prioritized, organized (content architecture), optimized (SEO), formatted, and displayed.
We work closely with your teams to uncover and define processes, tools, and resources that are required for successfully launching and maintaining content initiatives and user value.
We work with your team to find the most efficient plan for executing your strategy. Defining variables such as how key content decisions are made and how changes are initiated and communicated.
We will work with your teams to define the channels that will be used to amplify your content sets to key users, with the goal of driving traffic and building brand value signals.
We will work with your analytics team to determine how best to measure the impact of changes and content optimizations. Will the success be determined by bottom line or vanity metrics?