Content Strategy and Creation

Because Great Content Fuels Growth Strategies

Content Strategy and Creation Services

What is a content strategy? Content strategy plans for the creation, publication, amplification, measurement, and governance of valuable and useful content – both on your website and off.

Are you searching for a content strategy consultant to help you perform a content analysis, build and implement a content strategy, or define an information architecture for your new website?  Or, maybe your searching for a content strategist who knows how to create high-value content; such as articles or infographics, that will increase traffic to your website, earn links for SEO, or increase sales and leads.

Inventory Audit

Our content strategy campaigns start with understanding the current state of your content sets. This audit will start with answering the question, “What content sets does your website currently have?”. Then, based on qualitative and quantitative data we answer the question, “How are your content sets performing?”.

Content Substance

We dive into your content sets to better understand where there are gaps in topics. We work to find answers to questions such as; What kind of content do we need to create?, Where are their gaps in current content sets?, and What messages does your content need to communicate to your audience?

Content IA Structure

Not all content is created equal. Our Information Architects will work with you to better understand where each piece fits in the overall business plan. Our goal is to understand how the content is prioritized, organized (content architecture), optimized (SEO), formatted, and displayed.

Content Workflow

We work closely with your teams to uncover and define processes, tools, and resources that are required for successfully launching and maintaining content initiatives and user value.

Content Governance

We work with your team to find the most efficient plan for executing your strategy. Defining variables such as how key content decisions are made and how changes are initiated and communicated.

Content Amplification

We will work with your teams to define the channels that will be used to amplify your content sets to key users, with the goal of driving traffic and building brand value signals.

Measurement Strategy

We will work with your analytics team  to determine how best to measure the impact of changes and content optimizations. Will the success be determined by bottom line or vanity metrics?

Derek Content Strategy

Bill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations. I relied heavily on Bill to ensure our remote teams stayed in sync and had open communication. His input was invaluable to our project success.

Derek Phillips, Discipline Lead, ISITE Design

We know that for brands to compete they must adopt a ‘brand as publisher’ approach to engaging consumers. Simply put, your business can’t be a thought leader if you don’t put your thoughts in writing and get that content in front of audiences that matter. 

djI worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is smart and very, very hard working.

Bill is driven and knows what he wants to do. He cares about his work and holds himself to a very high standard. I saw Bill hold his own many times and he always approached clients and projects with a can-do attitude.

DJ Francis, Director of Strategy at Kapost

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