SEO and Website Design for Online Colleges and Universities
We have done many audits and SEO strategies for both online and offline universities, and are consistently intrigued by how the SEO for online colleges and universities is fundamentally different than SEO for colleges that are more traditional in nature – which, in theory, should no be much different.
Whether you are one of the top Online Universities such as University of Phoenix, Kaplan, Devry, Capella University, or a smaller online college that is trying to increase enrollment and build brand value, the challenges that Online Universities have with SEO, web design, social media, and content strategy is pretty consistent.
These challenges include
- Competing with Offline Universities for Share of Voice
- Site Architecture
- Difficulty Building Links
- Industry is Plagued With Link Spam
- Reputation Management
- Marketing Budgets Skew Towards Traditional Advertising
- Websites Lack In-depth Content
- Websites too Far Towards Converting Potential Students
Marketing Services for Colleges and Universities
Are you searching for a company that does SEO, Content Strategy, and Social Media for online colleges and universities? Below you will find some of the digital services we can provide to help drive more traffic, increase awareness, and increase enrollment for your university.
Digital marketing Help is only a call away