July 8, 2013
Have you ever wondered which ad types perform best? Social.com – part of Salesforce, analyzed that question based on CTR, CPC, and CPM and defined benchmarks for each type of ad.
- Data for this report was collected from January 1st to March 31st, 2013.
- Performance was measured from Social .com across more than one million ad units and over 114 billion impressions.
- This report analyzed the top 25 countries globally and top five countries per region (Americas, EMEA and APAC) based on impressions.
- All rates were converted to U .S . dollars using the average daily conversion rates during the reporting period.
- Action Story
- Event RSVP
- Inline Like
- Mobile App Install Ad
- Page Post
- Sponsored App Action Story
- Sponsored Page Like Story
- Sponsored Page Post Action Story
- Sponsored Page Post Like Story
- Sponsored Place Check-In Story[/stag_one_half_last]
Which Facebook Ad Types Perform Best