Infographic: Ideas For Marketing Your Product or Business on Pinterest

Pinterest lets you organize and share all the beautiful and inspirational things you find on the web. People use pinboards to get ideas about planning their wedding, decorating their home, or finding some mouth watering recipes.

For businesses it’s an effective way to create awareness, drive conversation, and more importantly generate sales of your products. What are some creative ways you can use Pinterest for your business? We have outlined some ideas in a fun infographic below of how businesses can use boards and pins to market their products and drive engagement through social media and online ROI.

Infographic about Using Pinterest.com For Business


pinterest_infographic

11 Ideas For Using Pinterest To Drive Traffic and Sales


1. Holiday Wish List

With the holidays rapidly approaching there are opportunities for businesses to create online product sets of their best products, and then give users the ability to create “holiday wish lists” with their products showcased in those lists. This list can then be easily shared with other Pinterest users or family members.

2. Recipes

Restaurants or bakeries can create images of their best dishes and include the ingredients needed to make the dish. These recipes can then be used by users to recreate your signature dishes, a picture of their creation can be uploaded and pinned, generating buzz about your recipes or dishes.

3. Online Catalog

This is the simple one that all businesses with a product set should be doing. Create your brand page on Pinterest and add your product set to it. An image that catches the eye may draw in a whole new set of consumers who would never been exposed to your products otherwise.

Tip: Make sure you add the price to the product description to take advantage of the “gift” drop down that sorts by price.

4. Publish Art Work

Photographers or artists this one is for you. All your art work and photos should be showcased on Pinterest. It gives you the ability to add a description that includes where to buy, cost, and even the inspiration behind the artwork.

5. Weddings and Events

Businesses can utilize this platform to help brides or anyone planning a special event, organize and pick out what they want.

What better way for a bridal store or special event business to showcase their products, and create buzz, than to have a large group taking hundreds of pictures showing off their products while in use.

6. Exclusive Product Offering

Create an exclusive product offering that is only available on your businesses Pinterest board.

Publish a new one each week.

7. Publish Infographics

Infographics help a user gain insight about your products in a concise graphical representation. Pinterest can be used to showcase your infographics and drive awareness about your business.

Tip: To increase awareness about your mission and inspire users to rally behind your cause, not-for-profits can post inspirational marketing messages, or data snippets about their work.

8. Event Postings and Product Releases

  • Is your businesses having an event? Is your band releasing a new CD?
  • Are you releasing a new product?
  • Are you a real estate agent with a new house to show?

What better way to showcase and socialize it than to use the Pinterest community to build awareness. Add vital information, such as date, time and place right into the image to ensure maximum exposure.

9. How-tos

Pinterest gives you the ability to pin videos and instructional graphics onto boards. This can be used to create in-depth how-to videos or step by step graphical infoguides about your products, which can then be shared, and pinned by others.

10. Coupons and QR Codes

Create images of your coupons and pin them to your board. This is a great option for local businesses who are trying to drive traffic and build awareness around their product sets. A business can also pin QR codes to their boards which can be used to drive visitors to sections of your website that includes in-depth information about a product.

11. Pet Adoption

Images of animals are among the most popular content shared on Pintrest. Post shots of the animals in your shelter and a brief description of each animal underneath (name, age, breed etc.). Embed a direct link to the adoption page within the image so users who fall in love with your adorable animals are driven directly to the adoption page.

Just like with other social networks, there still is the challenge of building the community around your brand’s page so that you get the most out of the network.

Follow and pin stuff with us at Linchpin SEO on Pinterest

13 thoughts on “Infographic: Ideas For Marketing Your Product or Business on Pinterest”

  1. My only addition would be to *not* have every post be marketing in nature or you will lose followers. Post other interests or boards about related topics, educational items, inspirational things etc. and even on your brand-related board, teach them something and inspire them. Make it so people look forward to your posts so they trust that you’re a resource with good information, not only trying to sell something. Great ideas here, and with a good variety of posts, businesses can really leverage the viral nature of Pinterest!

  2. I agree Karen. It’s about being natural with your posts and pins as well as participating in the community as a whole. If you are overly promotional the community has a higher chance of rejecting your pins (by not repinning, or following you).

  3. Interesting post. I’m a big pinterest fan for personal use but am also a fiction writer beginning to build a social media profile – do you have any ideas on how writers might use pinterest to market their books? Many thanks, Annabel

  4. Can someone tell me who owns the photos that are put on the site? As we consider putting event info (for nat’l consumer shows) on Pinterest for a business, if professional photographers have taken our event photos and our workshop projects (which are taught by many different instructors, who own the designs being taught), it doesn’t seem that we have the right to post those photos.

    Love the idea – but have to get more clarification on photo use. And does Pinterst then own content that’s posted on their site??

  5. Although your ideas are good, it goes against Pinterest’s

    Etiquette rule no 3 – Avoid Self Promotion

    Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion.

    As Karen mentioned above.

    If all organisations were to pin purely for their own benefit – it would become an advertising board only. And spoil it for all those who enjoy it for pleasure.

  6. Kathryn,

    I completely understand your concern Kathryn, but if any social website was to completely prohibit any promotional posts it would effectively eliminate itself from being utilized by any large brands, and thus hurt the chances of it being widely adopted.

    I agree that anytime you do social media and take the route of only promoting yourself and not creating value or interacting the community, you run the risk of making yourself and outcast and turning the community off to what you have to say.

    Like with SEO, the devil is in the details with balancing the promotional aspect with the providing valuable resources, content, and information for the community.

    The key is to know how to effectively and strategically promote yourself while providing value to users.

  7. Absolutely do NOT post your own artwork on Pinterest. By posting images to Pinterest you give Pinterest full royalty-free rights to those images, until the end of time. This includes full legal rights to resell your images to 3rd parties.

    SERIOUSLY.

    Pinterest can take your photographs and license them to 3rd parties for any amount of money they want, and you will not see a dime.

  8. Here is the relevant part of the official Terms of Service:

    “By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services.”

  9. Hi Bill,

    Thank you so much for your shared ideas, I’m a new pinterest starter and will definately have a try with your advice.

    Kind regards.

  10. Yes very well said. Pinterest is really a great addition to the world of social media. I recently came across pinfaves.com too. The site was launched – as a way for the community to vote up and down the latest and greatest things. It’s a new way for Pinterest users to endorse their best items.

  11. Hi Annabel,
    I’ve got some ideas you asked for ;)

    Idea 1: Take a pictures of your book’s cover and divide it into several pieces. Publish all pictures on Pinterest. Ask people to make whole “new” genuine cover from pieces you sent, on their own.

    Idea 2: Chose characteristic parts of your book (say, entry chapter or even testimonial). Take a photos and pin them. I find pictures of printed paper very original.

    Hope that helped.

    And by the way, thanks Bill for very accurate article.

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