Infographic: How to Build Personas to Understand & Meet User Needs

Personas are used by some of the leading brands around the world to help guide their web design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.

The “Guide to Building Personas Infographic” below will help you as a business owner realize the value personas can offer. You’ll also find tips and “How To”s for building your company’s personas, so you can better meet the needs of your users.

What are Personas?

  • Personas are hypothetical archetypes, or “stand-ins” for actual users that drive the decision making for interface design projects.
  • Personas are not real people, but they represent real people and users throughout the design process.
  • Personas are not “made up”; they are discovered as a by-product of the investigative process.
  • Names and personal details are made up for personas to make them more realistic and life-like.
  • Personas are defined by their goals.
  • Interfaces are built to satisfy personas’ needs and goals.

Even Googlebot is a Persona if you’re thinking about embarking on an SEO campaign.

Infographic Guide to Building Website Personas


Topics Covered in This Persona Infographic

  • What are Personas?
  • What are the Essential Details Needed for Defining Personas?
  • 10 Steps to Creating Awesome Personas
  • Tips for Developing Useful Personas
  • What are the Benefits of Personas?

4 thoughts on “Infographic: How to Build Personas to Understand & Meet User Needs”

  1. I really enjoyed this post. I think it is a great idea to spend some time creating a “persona” to really drill down and try to under your target audience better. I also think that creating a narrative can better focus your marketing efforts as well.


  2. Wonderful info graphic and I did embed! Thank you for sharing such a great resource.

  3. Good job guys, great infographic! I love how information gets so much more compelling when presented in a visual manner. You managed to underline the important part – that one needs real details, quotes, looks in order to create successful persona. In this case it’s not good to get carried away with imagination ;)

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