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What is YMYL? SEO for YMYL Websites

What is YMYL?

YMYL comes from updates that Google made to its search quality evaluator guidelines over the past couple years.  YMYL stands for “your money or your life.” and represents a website thats content addresses topics that could impact a person’s happiness, health, finances, or safety.

What does Google classify as a YMYL website?

Google describes a YMYL website or content as those that could impact a person’s happiness, health, finances, or safety. These include, but are not limited to the following types of websites

  • News and current event sites – websites with topics like business, science, politics, and technology
  • Civics, government, and law sites – websites that deal with civilian wellbeing, community development, local politics, voting, and more.
  • Finance sites – sites that give financial advice or information regarding investments, taxes, financial planning, loans, banking, insurance etc.
  • Shopping websites – sites with information about research on shopping, shopping services, eCommerce sites, etc.
  • Healthy and safety sites – sites that give information on medical issues, drugs, hospitals, emergency preparedness, activity safety, workplace safety, etc.
  • Sites on groups of people – sites with information on specific social groups like religions, ethnic groups, disability, age, nationality, veteran’s status, sexual orientation, gender, gender identity, and more.
  • Big decision websites for peoples lives – websites such as fitness and nutrition, housing information, choosing a college, finding a job, etc.

How do you optimize content for YMYL SEO?

In short you need to make sure your website and content has a high E-A-T score. We talked about Google E-A-T here, but in short it stands for Expertise, Authoritativeness, Trustworthiness of a websites content.

High-quality content includes:

  • Original reporting for news website and info that could not be easily found elsewhere.
  • Artistic multi-media content that is original, well made, and is related to the purpose of the site or page.
  • Informational text content that is original, accurate, comprehensive, clearly communicated, and professionally represented.
  • YMYL content doesn’t have to always be long-form, but it should aim to help users get what they need from a reliable source and should help them complete the purpose of their visit.
  • Info that is accepted as proven or that has a clear consensus.
  • Citations for claims, research information, or cited authority of the content creator that can justify the claims.
  • In-depth information about the website or the creator of the main content.