Website Redesign SEO That Safeguards and Accelerates Organic Growth

Redesigns and re‑platforms can unlock huge gains, but they also carry an SEO risk. After two decades of helping business though their site transitions, our team has developed a framework that preserves SEO rankings while positioning your new website for greater visibility.

If Google traffic is important to your business, you need to include an SEO transition planning expert. Why is it important to do SEO when redesigning your website? When planning and launching your new website, the risk of losing traffic is a real problem.

Website Redesigns and SEO Risks

From strategy to execution, we handle every aspect of your website transition.

What is the risk? Businesses we’ve talked with recently lost up to 75% of their traffic after their website redesign because they failed to include an SEO strategist versed in transition planning.
So are redesigns bad for SEO? Definitely not. Many positive things come from a well-executed redesign. However, if Google traffic is important, then integrating an SEO professional versed in website redesign SEO and migration strategies is key to significantly minimize the risk of traffic loss and migrate your website without damaging SEO.

If you already experienced traffic loss we can help with our traffic recovery services.

Integration Points

Our team understands the value of Google SEO traffic and rankings retention, and its impact on business growth.

1. Planning

Sitemap & Taxonomy – Map legacy URLs to future state to avoid orphaned or duplicate content.
Wireframes & Page Structure – Align header tags, content blocks, and CTA placement with keyword intent and crawl logic.
Internal‑Link Architecture – Design intuitive pathways that distribute authority and guide users through the funnel.

2. Content and Design

Content Strategy – Preserve top‑performing assets and identify gaps where fresh material will capture new demand.
Content Hierarchy – Organize copy for effortless scanning, EEAT compliance, and featured‑snippet eligibility.
On‑Page SEO – Optimize titles, meta descriptions, image alt text, and schema as layouts take shape.

3. Development

Redirect Blueprint – One‑to‑one 301 mapping that transfers link equity and eliminates 404s.
URL Framework – Clean, descriptive slugs that future‑proof navigation and ranking signals.
Code & Speed Optimization – Core Web Vitals, lazy‑loading, caching, and asset minimization built into the sprint plan.

4. Testing

SEO QA – Pre‑launch crawl confirms indexability, structured‑data integrity, and canonical logic.
Implementation Audit – Verify that every dev ticket is closed and validated against acceptance criteria.
Post‑Launch Monitoring – Real‑time dashboards track traffic, rankings, and crawl errors for rapid triage.

SEO Results & Client Stories

I have partnered with Bill and Linchpin SEO on several initiatives across multiple organizations, and they always deliver.

Bill is remarkably responsive and collaborative, effortlessly translating our concepts into polished, high‑performing websites. His team keeps every engagement streamlined and efficient, emphasizing clean execution and a friction‑free process from kickoff to launch.

Claire

Senior Director of Marketing, Orsini Pharma

Linchpin SEO sets the gold standard for search‑engine optimization.

Under their guidance, our organic blog reach climbed 124%, total organic sessions jumped 263%, and product‑page traffic soared 157%. Bill’s deep technical expertise—paired with his gift for explaining complex concepts to any audience—has been invaluable. If you want to accelerate organic growth, look no further.

Zara Puckrin

Marketing Manager, Reprocell

Linchpin SEO consistently delivers measurable SEO gains—37% more leads and a 110% increase in blog traffic for our organization.

Bill and his team generously share knowledge, laying out each step in plain language. Their website services make launching and maintaining a new site almost effortless. Thanks, Bill!

Joey Glassco

CMO, Lubrizol CDMO

We are deeply grateful for Bill and the Linchpin SEO team. They have increased our reach and organic traffic by over 339% and our first page rankings by over 600%.

From logo and website design to SEO optimization and engaging blog content, their expertise has fueled our growth through three major site iterations. Bill’s responsiveness and commitment to understanding our brand make him an indispensable partner.

Ingrid

Marketing Manger, Agno Pharma

Our Shopify migration and ongoing support with Linchpin SEO were outstanding.

Bill’s meticulous planning and SEO expertise delivered a 155% traffic increase, 673% sales growth, and sustained top‑tier search rankings. Continuous collaboration ensures every new content effort pays dividends.

Chris

GM, IND Distribution

One month after launch, website traffic rose 7% and demo requests surged 50%.

From day one, Bill served as a true SEO partner, steering us through redesign decisions and demystifying every tactic. Without his expertise, our new site would not be the success it is today.

Senior Product Manager

LLamasoft, Inc.

The Case Studies