- Precision Keyword Intelligence – We mine intent‑rich queries, segment by funnel stage, and model cost‑versus‑value scenarios so you only bid on terms that convert.
- Magnetic Ad Creative – Our copywriters craft headlines that cut through the clutter, while designers build eye‑tracking ad extensions that demand clicks.
- Conversion‑Focused Landing Pages – UX architects and CRO strategists collaborate to deliver lightning‑fast pages that persuade, segment, and close.
- Full‑Funnel Optimization – We adjust bids, audiences, and creative in real time, turning raw data into iterative gains that compound weekly.
- Transparent Reporting & Insight – Interactive dashboards surface CTR, CPC, and revenue impact so stakeholders can make quick, informed decisions.
Our paid‑search specialists combine data science, conversion psychology, and relentless A/B testing to turn Google Ads into a scalable profit engine for your brand.
Paid Search Management and Strategies That Outperform the Industry ROAS.
Maximize Click Value, Minimize Wasted Spend
Searching for a SEM company to manage your paid media campaigns, and build your paid search ROI; one that understands the relationship between PPC, SEO, and Social Media; one that is fully integrated across teams and builds holistic strategies? Our SEM specialists are proactive with your bid management, accountable for results, and transparent with communication – all which allows us to focus on driving sales and leads for your company.
Our Data‑Driven PPC Framework
We help businesses build and manage strong and successful brands.
Our Paid Search Management Process
A well-thought-out and structured PPC strategy should be built along side your SEO strategy to position your brand in front of users for keywords that have transactional intent.
Your Goals Drive Our PPC Strategy
Every campaign that we build, no matter the channel, needs to have well defined primary and secondary business goals and marketing objectives.
These goals will help shape your overall PPC strategy and management.
PPC Measurement Strategy
We will create a reporting dashboard to track the progress of your Paid Search Campaign. It will provide insights into performance, and help us optimize your bids, positions, and ad copy to constantly evolve the campaign. This will include:
- Goal Definition Session
- Reporting Strategy
- PPC Scorecard Creation
Paid Search Audit
Reviewing your current messaging and ad strategy, and account structure will help us understand growth opportunities, and give us insights into how we can better optimize your strategy to increase ROI.
We will analyze your current Paid Search Campaign across data points such as:
- Your campaign settings
- Account Structure
- Target Keywords
- Ad Copy
- Landing Page Value
Competitive Audit
To understand the competitive landscape, we will start by analyzing your top 3 competitor’s PPC strategy to gain insights into their strategic approach to content, bid structure, and keyword strategy.
Define The Strategic Approach
PPC campaigns require extensive planning and a solid strategy to be successful. These strategies include:
- Keyword Strategies and Research
- Positional Strategies
- Ad Copy Creation (Rich Media Ad Creation, Text Ads)
- Landing Page Recommendations
- Bids and Bid Management Strategies
- Negative Keyword Strategies
Execute and Optimize
With the ability to see [close to] real time conversion data for Paid Search, we have the ability to be agile with your Paid Search campaigns.
To help maximize ROI and meet business goals, we monitor and optimize your campaign based on the competitive landscape, as well as the changing search algorithms.
Reporting and Ongoing Optimizations
The reporting and insights phase of every ppc campaign provides you with monthly reporting and insights into campaign successes and opportunities for improvement.
We will have a monthly brainstorming session with you, in which we will review previous months numbers, and provide insights and discussion points for new opportunities for increasing ROAS.