Paid Search Management For Small Business and Mid-Market Companies

Our paid‑search specialists combine data science, conversion psychology, and relentless A/B testing to turn Google Ads into a scalable profit engine for your brand.

Our SEM company manages your paid media campaigns, and builds your paid search ROI. We understand the relationship between PPC, SEO, and Social Media; and are fully integrated across teams so we can build holistic strategies.

PPC Challenges Brands Face

We help businesses build and manage strong and successful brands by addressing these common challenges.

Struggling to find and target the right keywords that actually drive sales
Having trouble creating ads that stand out and get clicks in a crowded marketplace.
Building landing pages that fail to turn visitors into leads or customers.
Keeping up with constant optimization ppc campaigns require
Lacking clear, easy-to-understand reporting.
Dealing with limited budgets, rising competition, or high costs per click.
Managing complex campaigns across different platforms.
Facing click fraud, where bots or competitors waste budget with fake clicks.

Our Data‑Driven PPC Framework

We help businesses build and manage strong and successful brands.

Advanced Keyword Research: We search for and group the most effective keywords, focusing only on words that bring in buyers.
Ad Creative: Our team writes attention-grabbing headlines and designs special extras that help your ads get noticed and clicked.
Conversion-Focused Landing Pages: We create fast, convincing pages that turn visitors into leads or customers.
Full-Funnel Optimization: We keep making your ads, targeting, and budgets better all the time so your results keep improving every week.
Transparent Reporting & Insight: We give you easy-to-understand dashboards that show how your clicks, ads, and sales are doing, helping you make smart choices fast.

Our Paid Search Management Process

A well-thought-out and structured PPC strategy should be built along side your SEO strategy to position your brand in front of users for keywords that have transactional intent.

Your Goals Drive Our PPC Strategy

Every campaign that we build, no matter the channel, needs to have well defined primary and secondary business goals and marketing objectives.

These goals will help shape your overall PPC strategy and management.

PPC Measurement Strategy

We will create a reporting dashboard to track the progress of your Paid Search Campaign. It will provide insights into performance, and help us optimize your bids, positions, and ad copy to constantly evolve the campaign. This will include:

Goal Definition Session
Reporting Strategy
PPC Scorecard Creation

Paid Search Audit

Reviewing your current messaging and ad strategy, and account structure will help us understand growth opportunities, and give us insights into how we can better optimize your strategy to increase ROI.

We will analyze your current Paid Search Campaign across data points such as:

Your campaign settings
Account Structure
Target Keywords
Ad Copy
Landing Page Value

Competitive Audit

To understand the competitive landscape, we will start by analyzing your top 3 competitor’s PPC strategy to gain insights into their strategic approach to content, bid structure, and keyword strategy.

Define The Strategic Approach

PPC campaigns require extensive planning and a solid strategy to be successful. These strategies include:

Keyword Strategies and Research
Positional Strategies
Ad Copy Creation (Rich Media Ad Creation, Text Ads)
Landing Page Recommendations
Bids and Bid Management Strategies
Negative Keyword Strategies

Execute and Optimize

With the ability to see [close to] real time conversion data for Paid Search, we have the ability to be agile with your Paid Search campaigns.

To help maximize ROI and meet business goals, we monitor and optimize your campaign based on the competitive landscape, as well as the changing search algorithms.

Reporting and Ongoing Optimizations

The reporting and insights phase of every ppc campaign provides you with monthly reporting and insights into campaign successes and opportunities for improvement.

We will have a monthly brainstorming session with you, in which we will review previous months numbers, and provide insights and discussion points for new opportunities for increasing ROAS.