We have helped many businesses within multiple sectors of the pharmaceutical industry build their online brand with a custom user-focused website, and increase traffic and leads from Google utilizing white hat SEO strategies.
SEO and website design for pharmaceutical companies, biopharma, diagnostics or device trial companies that helps drive more traffic and increase brand and product awareness.
Marketing Challenges Pharmaceutical Brands Face
What we’ve realized, is whether you are one of the top 10 Pharma Companies such as Pfizer, GlaxoSmithKline, Novartis, Merck & Co., Eli Lilly, Bristol-Myers Squibb; a smaller drug research company trying to earn market share; or a company that does biopharma, diagnostics and device trials, the challenges are consistent. Doing pharma marketing correctly can solve many of the challenges the industry faces, such as:
- Multiple Therapeutic Micro-sites Instead of a Unified Focus
- Architectural and Content Organization
- Content Regulations for Drug Names Within Content
- Challenges With International and Regional Websites
- Difficulty Building Links to Drug Related Pages
- Internal Process Inefficiencies
- Reputation Management
- Website Lacks In-depth Content
- Telling the story of their IND, NDA, ANDA, OTC, or BLA process and go-to-market strategy.
- Long Content Review Processes Inhibiting an Agile Approach
Marketing Services For The Pharmaceutical Industry
We are always interested in how the SEO and Website Design for Pharmaceutical websites is done – is it done well, or has the company bought into black hat tactics to try and game the system. Has the pharma company’s website been designed well, or was it built cheaply without a solid digital strategy that includes a user-centered information architecture, content-first design, a well defined brand story, SEO, transition plan, and content strategy?
Our Marketing Services for Pharma Brands
- Pharmaceutical SEO Campaign
- SEO Website Audits
- Governance Model Creation
- Reputation Management
- Content and Information Architecture Strategy
- Content Asset Management Strategies
- Pharmaceutical Website Design
*Please note, we don’t work with online pharmacies or overseas re-sellers.
Digital Marketing Results & Client Stories
I have partnered with Bill and Linchpin SEO on several initiatives across multiple organizations, and they always deliver.
Bill is remarkably responsive and collaborative, effortlessly translating our concepts into polished, high‑performing websites. His team keeps every engagement streamlined and efficient, emphasizing clean execution and a friction‑free process from kickoff to launch.
Claire
Senior Director of Marketing, Orsini Pharma
Linchpin SEO sets the gold standard for search‑engine optimization.
Under their guidance, our organic blog reach climbed 124%, total organic sessions jumped 263%, and product‑page traffic soared 157%. Bill’s deep technical expertise – paired with his gift for explaining complex concepts to any audience – has been invaluable. If you want to accelerate organic growth, look no further.
Zara Puckrin
Marketing Manager, Reprocell
Linchpin SEO consistently delivers measurable SEO gains – 37% more leads and a 110% increase in blog traffic for our organization.
Bill and his team generously share knowledge, laying out each step in plain language. Their website services make launching and maintaining a new site almost effortless. Thanks, Bill!
Joey Glassco
CMO, Lubrizol CDMO
We are deeply grateful for Bill and the Linchpin SEO team. They have increased our reach and organic traffic by over 339% and our first page rankings by over 600%.
From logo and website design to SEO optimization and engaging blog content, their expertise has fueled our growth through three major site iterations. Bill’s responsiveness and commitment to understanding our brand make him an indispensable partner.
Ingrid
Marketing Manger, Agno Pharma
Bill has been fantastic.
We experienced a 120% lift in product‑page traffic and a 72% expansion in overall organic reach. Having worked with him at two companies, I value his flexibility and budget‑conscious approach. Under his guidance, our relaunch tripled site visits.
Sarah
Marketing Director
We can’t recommend Linchpin SEO highly enough. Following our redesign, website leads rose 152% and organic traffic grew 29%.
Bill quickly mastered our technical vocabulary and produced precise, persuasive web content. From site architecture and blog integration to brand refresh and CRM alignment, every requirement was met or exceeded.